Welcome to The Drum's US Creative Works, in partnership with Workfront.
This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
For project information, creative credits and more, click on the project to expand to full screen and click on the stars to vote. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, click on the project and make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, December 20.
School of Visual Arts: MTA 'Subway posters'
CP+B: INFINITI '2017 Winter Sales Event'
VP/EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
CD/COPYWRITER: Mark St. Amant
ACD/ART DIRECTOR: Doug Kohnen
COPYWRITER: Martha Murphy (Cranberries)
VP/DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder
INTEGRATED PRODUCER: Autumn Hines
PRODUCTION COMPANY & CITY: MJZ, LA
DIRECTOR: Craig Gillespie
EDITORIAL COMPANY & CITY: Final Cut, LA
EDITOR: Crispin Struthers (Holiday Shopping), Zoe Schack (Long Way Home & Cranberries)
TELECINE COMPANY & CITY: CO3, LA
VISUAL EFFECTS COMPANY & CITY: Eight VFX, LA
MUSIC COMPANY & CITY: JSM Music
SOUND DESIGN CO & CITY: Lime Studio, LA
Leo Burnett Chicago: Kraft '#FamilyGreatly'
VP Creative Director: Sarah Block
Creative Director: Brandan Jenkins
SVP Account Director: Kristina Lenz
Account Director: Abby Allsop
Account Supervisor: Madeline Schnur
Assistant Account Executive: Blair Cooley
Senior Project Manager: Stephanie Treppler
SVP Strategy Director: Pushpa Gopalan
Strategy Director: Lisa Sobillo SVP, Director of Production: Veronica Puc
VP, Executive Producer: Tom Keramidas
Senior Producer: Adine Becker
Production Manager: Anne Carbo
Talent Manager: Robyn Schwartz
Senior Music Producer: Alec Stern
Senior Music Producer: Jocelyn Brown
PRODUCTION
Director: David Terry Fine
Production Company: Little Moving Pictures
Executive Producer: Jeremy Summer
Producer: Kimi Milo
EDITORIAL / POST PRODUCTION
Editor (The Colonie): Bob Ackerman
Assistant Editor (The Colonie): Graham Chapman
Finish/VFX (The Colonie): Tom Dernulc
Finish/VFX Assistant (The Colonie): Ben Pokorny
Colourist (The Mill): Luke Morrison
Colour Assistant (The Mill): Lindsey Mazur
Colour Executive Producer (The Mill): Laurie Adrianopoli
Colour Producer (The Mill): Dan Butler
AUDIO
Mixer: John Binder - Mixer
Assistant Audio Engineer, Josh Hunnicutt
Executive Producer: Tim Konn
Producer: Louise Rider
Media: Starcom
Public Relations: Olson Engage
Zac&Adam: HP 'Reinvent Togetherness'
HP has been promoting diversity, equality and inclusion in both its advertising and recruiting, and its latest push for the holidays is about bringing people together from both sides of the spectrum, even if they’re in the same family.
‘Togetherness’ is a nearly three-minute film that shows an extended family happily getting together for the holidays. As the evening goes on, we see the family watching divisive political news. The topics at the dinner table then turn to global warming and the two sides, including the two sisters at the center of the film, get heated in their debate. Finally, the homeowner sister yells at her other sister to leave.
It’s a gut-wrenching family drama to watch and one all too familiar in our increasingly divided country. The twist comes from watching the daughter of one the women use an HP Sprocket mobile printer to help put together a heart-shaped photo collage of the sisters. That leads to a reconciliation over dessert. The spot ends with “if we never reach out, we never come together” along with the tagline “this holiday season let’s reinvent togetherness.”
AGENCY: Zac&Adam
Creative Director: Zac Ryder
Creative Director: Adam Groves
Head of Production: Esther Perls
PRODUCTION: Park Pictures
Director: Lisa Rubisch
EP: Jackie Kelman Bisbee
EP: Scott Howard
Head of Production: Anne Bobroff
Producer: Nina Shiffman
EDITORIAL/FINISHING: Exile
Editor: Rex Lowry
HOP: Jennifer Locke
EP: CL Weaver
Lead Flame Artist: Glenn Teel
COLOR: MPC
Colorist: Mark Gethin
Producer: Rebecca Boorsman
MUSIC SUPERVISION: The Teenage Diplomat
Music Sup: Buzzy Cohen
