HoneyBaked Ham says its hams are better than home baked for holiday...
HoneyBaked ham is a favorite treat for the holidays and, according to its latest TV spot, a better option than trying to bake your own ham at home.In its first television commercial in over 10 years,...
View ArticleGresham House targets the private asset investment experience with new online...
Specialist asset management group Gresham House has launched a new, proprietary online portal designed to provide a personalised digital experience for investors and clients.The portal, developed by...
View ArticleCitizens of the Great Barrier Reef get colourful with new environmental...
A new social movement has been launched online to help protect the future of the Great Barrier Reef.Spearheaded by Earth Hour founder, Andy Ridley, and launched by With Collective, part of the Isobar...
View ArticleTfL hunts six brands to become exclusive ad partners for Elizabeth line
Transport for London (TfL) is looking for six advertisers to become exclusive launch partners for the opening of the Elizabeth line next year.For a minimum of £6.5m for a 12-month deal, each...
View ArticleBrand partnerships: are you pairing up or pairing off?
A few months have passed and I’m still thinking about the ‘gold baroque crystal encrusted box’ that McDonald’s and Julien Macdonald decided to jointly give to the world. It was a pairing that gave me...
View ArticleMarla Kaplowitz on 4A’s relationship with ANA: 'It takes time to make...
The recently-named 4A’s president and chief executive officer, Marla Kaplowitz recently talked about the current fluctuating state of the ad industry and what lies ahead for her as she oversees the...
View ArticleThe Branded Content Barometer: the best Christmas ads of 2017 you...
In this follow on feature from last week’s 2017 Christmas Ads review, Redpill take a look at three more Christmas Ads from around the world that are not shown during every ad break, and you may never...
View ArticleThe World's Most Creative Women: Fara Warner, Dow Jones
In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated...
View ArticleUK Top Shazamed Ads: ITV glides in at number seven while Apple reigns supreme
The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.While Apple remains on top, House of Fraser's campaign 'Bring...
View ArticlePandora names Aimée Lapic chief marketing officer
Pandora has appointed Aimée Lapic to the chief marketer role to help lead data-driven marketing programs that accelerate listener growth and elevate the Pandora brand.Following a 13-year stint at Gap,...
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Negative headlines won’t stop the growth of programmatic media trading says...
Despite negative headlines highlighting the potential pitfalls of automated media trading, advertisers are voting with their pockets and continuing to invest in the technology, with an estimated...
View ArticleHow to build a successful marketing team today
Over the past few years we’ve seen a massive proliferation in the number of C-level roles. 10 years ago, I’m willing to bet that most companies didn’t have a chief digital officer, the chief...
View ArticleHave yourself a merry little Christmas campaign by planning a year in advance
Christmas is one of the most exciting peaks in any digital marketer’s calendar. And, as with any other major event, planning starts early on.While it seems unusual to consider festive campaigns in the...
View Article'Best boss in Britain' explains how one weekend could benefit your...
Last week, having been to Madrid for the Salad Christmas party and published the obligatory blog about it, we experienced an unexpected whirlwind of press coverage as the story went viral.Starting with...
View ArticleSimplyhealth selects Synergy Creative as employer brand partner
Health plan provider Simplyhealth has appointed Synergy Creative as its strategic employer brand agency following a competitive pitch.Synergy will be responsible for defining, creating and launching a...
View ArticleGoogle augments AdWords with new consumer targeting functionality
Google has revisited its AdWords platform to incorporate a new suite of consumer-targeting capabilities to enable marketers to use phone numbers and postal addresses to reach specific individuals.This...
View ArticleAd of the Day: HP promotes ‘Togetherness’ in new holiday film
HP has been promoting diversity, equality and inclusion in both its advertising and recruiting, and its latest push for the holidays is about bringing people together from both sides of the spectrum,...
View ArticleExpedia aims to encourage customers to overcome their fears and be pleasantly...
Online travel agency Expedia rolled out an ad campaign to woo their Indian customers and acquire new shoppers to the site.The spot, conceptualized by Taproot Dentsu, opens with a young couple on a...
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US Creative Works: Featuring Match MG, BBDO Atlanta, Funworks and more
Welcome to The Drum's US Creative Works, in partnership with Workfront.This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide...
View ArticlePizza Hut reviews £10m creative account
Pizza Hut has kicked off a review of its creative account in the UK, last valued at around £10m.The account currently sits with Ogilvy & Mather, which won the business in 2014 without a pitch.At...
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