MyCleverGroup has purchased locally-based HCL Marketing for an undisclosed fee, its first acquisition to date.
The Stoke-based group, founded June 2018, looks to embolden brands with the introduction of technology and digitalization into their processes. With the acquisition of the full-service creative marketing agency, MyCleverGroup looks to expand its wealth of marketing experience and extensive services.
Chief executive Gareth Mobley said: “The agency’s working ethos and track record are a perfect fit with the values of MyCleverGroup as we grow our own capabilities in assisting businesses with marketing and end-to-end digitalisation.
He added that the group is “expecting a flurry of further key acquisitions and a number of key appointments over the next 12 months”.
Mobley concluded: “By leveraging clever yet simple technology, marketing and digitalisation, we can help drive top-line growth and profitability while enhancing both customer and colleague engagement.”
The agency will work out of MCG’s HQ at Festival Park.