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TV Ad Spend Weekly: Geico leads hot start to the New Year
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleConsumer desire lines will shape the intersection of technology and experiences
Empowered by technology, people today are carving new paths through brand categories and shaping their own brand experiences, often in unexpected ways. And this week at the Consumer Electronics Show...
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Mr Blobby and other cult figures mark Tesco centenary with 'Prices that...
Tesco is marking its 100th year in business with a series of playful ads celebrating cultural moments from across the decades as it rolls out 'Prices that Will Take You Back' across stores. Instead of...
View ArticleLester Wunderman, father of direct marketing, dies at 98
Lester Wunderman, widely considered the father of direct marketing, has passed away at the age of 98 according to officials from Wunderman, the agency he founded in 1958.Often credited with the...
View ArticleThe Big Bang: Dr Sue Black speaks at The Drum and Marin digital marketing event
Technology evangelist and professor of computer science, Dr Sue Black, will be speaking at The Big Bang, a digital marketing event held in partnership with Marin Software and The Drum. The event will...
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UK Adtech leading women share their predictions for 2019
After reflecting on the digital strategy choices your company made in 2018, it's wise consider the emerging trends for the year ahead. Appetite Creative recently asked seven leading female Adtech...
View ArticleA look back at Andy Murray's ace ads as tennis star sets out retirement...
Scottish tennis idol Andy Murray rocked the sports world when he announced plans to retire after this summer's Wimbledon tournament because of a long-term hip injury. Although the former world number...
View ArticleGerman supermarket Penny creates Arcadian metropolis where people live in...
The German discount supermarket, Penny, has created an idyllic city, where humans and plants live in harmony to promote the nutritional benefits of its 'Naturgut' range. The 'Naturally for everyone'...
View ArticleVirgin Holidays launches the Trending Travel Guide with Forward3D
Virgin Holidays has launched the Trending Travel Guide– the world’s first travel guide curated through the power of social media – in partnership with digital agency Forward3D.With authenticity...
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Bud Light uses Dilly Dilly King to promote ingredient list on packaging
Bud Light claims to be the first beer in the United States to add a comprehensive on-pack serving facts and ingredient label, with the unveiling of a new secondary packaging design that will hit stores...
View ArticleOmni-channel engagement lessons from Tealium
Reaching consumers and tailoring the message to where and when they want it, is the holy grail for marketers. And as consumers seek greater digital autonomy, The Drum in association with Tealium, a...
View ArticleO2, Disney and Google among first advertisers on TfL's digital...
Exterion Media and Transport for London (TfL) have revealed Google, Netflix, O2, Disney and easyJet as the launch partners for their new digital ribbon screens. The brands will be among the first to...
View Article10 questions with... Anna Watkins, UK managing director of Verizon Media
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticleBBC eyes streaming alliance with European public broadcasters to take on Netflix
The BBC is reportedly in talks to extend its commercial ties with European public service broadcasters in a bid to stave off competition from the likes of Netflix and Amazon Prime.According to the...
View ArticleThe UK ad watchdog has warned 'hundreds' of influencers over opaque...
The UK advertising watchdog has cautioned "between 200 and 300"social media influencers for breaking strict rules around paid for posts on the likes of Instagram over the past few years. The...
View ArticleCBS and Nielsen strike measurement agreement following impasse
CBS and Nielsen have ended their "contractual impasse", finally reaching agreement on a new measurement deal. The media owner has signed a new contract to use Nielsen's national, digital and local...
View ArticleKinder surprised after toy makes accidental 'KKK' reference
Kinder has apologised to alarmed parents after shipping a Kinder Egg toy that accidentally made a reference to the American fundamentalist hate group - the Ku Klux Klan (KKK).The Kinder Surprise mascot...
View ArticleFin plays catch-up to Tech: Most Connected Brands study
It should come as no surprise that financial services brands are few and far between within our top 100 most connected brands. The Most Connected Brands Index has been created to help businesses and...
View ArticleWhat can we expect in 2019? Find out at The Drum's NYC predictions...
Join The Drum and a select panel for breakfast and discussion, as they attempt to predict the future of our industry on Wednesday, January 23rd.The world of media targeting, technology, communications...
View ArticleMyCleverGroup snaps up Staffordshire’s HCL Marketing in first acquisition
MyCleverGroup has purchased locally-based HCL Marketing for an undisclosed fee, its first acquisition to date.The Stoke-based group, founded June 2018, looks to embolden brands with the introduction of...
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