Join The Drum and a select panel for breakfast and discussion on January 23rd, as they share their predictions on the issues that serve to define the marketing business over the next 12 months.
The Drum, Yext and Ebiquity will reveal some of the most disruptive industry trends and tell you what to expect in 2019.
Yext chief strategy officer Marc Ferrentino gave an example of one such issue. "Homepage traffic has been the gold standard for measuring digital marketing success for almost two decades. But organic click-through rates are falling and fewer users are clicking through to a business's homepage.”
He argues in an article in The Drum that marketers will need to adopt new metrics to use when measuring digital success. Yext will further expand on this point at the event.
Following the panel, The Drum's US editorial team will host a brief discussion to share their priorities and predictions for 2019. Then they'll take questions one-on-one during the networking hour.
And of course Bloody Mary's and mimosas will be served to grease the wheels of this social interchange. You can sign up here.