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Skittles looks to Broadway instead of the Super Bowl for its big moment
Skittles is known for its quirky approach to advertising, especially during the Super Bowl. But this year, instead of running a 30-second ad during the big game, the candy brand is creating the...
View ArticleWhat does 2019 have in store? Find out at The Drum's NYC predictions...
Join The Drum and a select panel for breakfast and discussion on January 23rd, as they share their predictions on the issues that serve to define the marketing business over the next 12 months.The...
View ArticleFormer Maxus veteran Tim Irwin lands Essence EMEA CEO role
Essence has promoted former Maxus veteran Tim Irwin to the role of chief executive EMEA.Irwin, who has served as chief operations officer for the region since Group M merged Maxus and MEC to fund...
View ArticleJCDecaux names new UK CEOs as Philip Thomas and Spencer Berwin step down
JCDecaux's joint UK chief executives Philip Thomas and Spencer Berwin are to step down from the helm of the out of home advertising company after three years.The pair, pictured above, will relinquish...
View ArticleFrom ownership to possession: brands need to take back their data
Here’s a question for senior marketing and sales executives who aren’t necessarily data scientists: Which of the following statements is true?Most companies don’t have enough data to perform optimal...
View ArticlePayPal names former Apple marketer Allison Johnson as CMO
PayPal has named its first chief marketing officer since 2013 as former Apple exec Allison Johnson.The fintech company is the latest Silicon Valley brand to recommit to the chief marketing officer role...
View ArticleAd Council leverages audience data to give pets a new home
Almost two-and-a-half million pets are currently in animal shelters in the US, so why not use audience targeting to try to give these animal companions a new, loving home?The Ad Council tried just that...
View ArticleForward3D and PMX Agency merge to form global brand performance agency...
Forward3D and PMX Agency are uniting to form ForwardPMX, a global brand performance marketing agency, employing 700 people across 20 offices. The new brand, part of the Stagwell Group, combines...
View ArticleWe Communications expands content capabilities with Codeword acquisition
We Communications (We) has acquired content marketing agency Codeword in an effort to grow its content, digital, social and editorial capabilities.Kass Sells, president of We North America, told The...
View ArticleP&G's Olay stumps up for a Super Bowl ad to disrupt a space...
P&G-owned skincare brand Olay has stumped up for a pricey Super Bowl ad slot for the first time, saying it wants to speak directly to the 45% of women who tune in to watch the Big Game. Details of...
View ArticleVivaldi acquires Gravity Thinking to boost social marketing
Vivaldi has acquired London-based agency Gravity Thinking, as the global strategy firm looks to build out its social and digital marketing capabilities.The two companies already work together on...
View ArticleLaura Jordan Bambach: is Gillette opening up new conversations around behaviour?
Razor ads are one of those categories that have relied on a perpetuated trope for as long as I can remember.Well-trodden lines that mean that every razor ad blends into every other – a bland and...
View ArticleAuto, voice, and TV technologies amplify the marketer’s dilemma
Our jobs as marketers continue to intensify and become more complex. Yet, we still need to deliver on short-term sales while building future strategies. Balancing the two in today’s environment is a...
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Lessons from Kids at Play - an original branded content creator
The lines between branded content and entertainment are being continually blurred, and that’s not necessarily a bad thing. One of the companies making those lines a bit fuzzier in a good way is Kids at...
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Natural Light to give away $10m over 10 years to help pay college loans as...
As beer brand Natural Light showed last year, college loans get you in the door, but college debt can ruin the party. So, ‘Natty Light’ is not only bringing back its College Debt Relief Program in...
View ArticleDirect-to-consumer brands are ushering in the age of intelligent TV buying
Direct-to-consumer (DTC) brands that grew up on Facebook spending as much as 75% of their media budget on the social media platform — an all-in type of customer acquisition strategy for the young and...
View ArticlePuma video game features football stars Luis Suárez and Romelu Lukaku
Puma has taken football off the pitch and placed it within the competitive world of gaming as it launches its SS19 designs for Puma One and Future football boots. Created by Knas, and directed by...
View ArticleNY Times campaign calls attention to foreign government subversions of the truth
Governments in Myanmar and Mexico are covering up stories that need to be told, and The New York Times is using its high-quality journalism to help uncover the truth.The latest campaign from the media...
View ArticleDoes data equal business intelligence?
Measurement is one of the biggest challenges facing advertisers today. With a plethora of customer data available and tools to help measure every aspect of it every minute of the day, the question...
View ArticleCultural exchange: What global advertisers need to know about Asian-Pacific...
Did you know hotels with casinos are prohibited from advertising in China? Likewise, there are strict rules governing the marketing of a range of other industries, products and services in the...
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