Hockey fans know Boston Bruins’ winger David Pastrňák can pile up the points, and now the NHL star is teaming with Dunkin’, the official US coffee, donut and breakfast sandwich of the National Hockey League.
Pastrňák, also known as ‘Pasta,’ is an NHL All-Star and the league’s co-leader in power play goals, as well as the star of the newest Dunkin’ spot. In the campaign the brand declares ‘Where There’s Hockey, There’s Dunkin’.’ The spot, ‘Penalty Box Regular’ finds Pasta whistled for tripping. As he enters the penalty box, viewers see that it’s a fully stocked Dunkin’ with its own barista, who already knows the player’s regular drink, an icy Dunkin’ Cold Brew coffee.
The spot will debut during the 2019 Honda NHL All-Star Game this Saturday (Jan. 26) night on NBC. The fully integrated campaign, developed by BBDO New York, will run on television, as well as online and across the brand’s various social channels.
“We’re the brand that’s there for every player, every city, every neighborhood, and every single person who lives and loves this great sport; which is why we serve NHL fans at least 25 million times each month,” said Tom Manchester, senior vice president, integrated marketing, Dunkin’ US. “Supporting hockey is part of our heritage, and we are thrilled to feature David Pastrňák, one of the league’s brightest young stars, to reinforce our unique connection with the league. At the game, on the way to and from the rink, and for Pasta maybe even in the penalty box, where’s there’s hockey, there’s Dunkin’.”
Dunkin’ has maintained a history of local partnerships with several prominent NHL franchises, including the Boston Bruins, Chicago Blackhawks, Nashville Predators, New York Rangers, Philadelphia Flyers, Tampa Bay Lightning, Washington Capitals and more. In December 2015, Dunkin’ became the first official corporate sponsor of the National Women’s Hockey League (NWHL).