French national railway thanks citizens in positively blooming campaign
The national society of French railways (SNCF) has given thanks to those "preserving the planet" by travelling by train.According to the SNCF, trains give off 30 times less CO2 than individual cars and...
View ArticleJanine Gibson departs BuzzFeed amid uncertainty
BuzzFeed’s respected UK editor Janine Gibson has departed the company three years after joining.Gibson arrived at the media outlet in 2016 after a 17-year stint at The Guardian and quickly made her...
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TV Ad Spend Weekly: Bud Knight is back
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleDelta provides grant to re-open MLK National Historical Park ahead of Super Bowl
Nearly a month into America’s government shutdown, the Delta Air Lines Foundation has provided a grant to re-open Atlanta’s Martin Luther King Jr National Historical Park.The park will be open from 19...
View ArticleOld Spice introduces Dean Cole to get weird with its Fresher Collection
Deon Cole is the ‘fresh’ new face of the brand’s latest campaign promoting the all-new Old Spice Fresher Collection.The new campaign for the men’s grooming brand states that ‘Men Have Skin, Too.’ It...
View ArticleLuke Wilson is a close talker in Colgate’s Super Bowl ad
Colgate is letting actor Luke Wilson get up close – really close – and personal in the toothpaste brand’s Super Bowl effort.Wilson is a ‘close talker’, much like Judge Reinhold’s character in Seinfeld....
View ArticleRBS CMO David Wheldon: creativity is the one thing clients can’t in-house
Royal Bank of Scotland's chief marketing officer David Wheldon is on a journey to bring more of the banking group’s media buying in-house. It’s set up in internal agency, with backing from WPP’s...
View ArticleThe Name Game: is Mastercard right to drop the brand name from its logo?
Two-and-a-half-years after refreshing its brand, Mastercard has announced it will drop the name from its logo. Achieving what many within the industry believe to be the holy grail of branding,...
View Article33Seconds agency appoints Unilad's Stuart Larkin as creative lead
PR and social media marketing agency, 33Seconds has bolstered its creative output by securing Unilad figure Stuart Larkin as creative lead.Months after the social publisher was acquired by rival...
View ArticleNHL’s David Pastrňák and Dunkin’ team up in time for All-Star Game
Hockey fans know Boston Bruins’ winger David Pastrňák can pile up the points, and now the NHL star is teaming with Dunkin’, the official US coffee, donut and breakfast sandwich of the National Hockey...
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Eight reasons for (cautious) optimism and courage in 2019
As a digital strategist, I’ve been hard-pressed to be optimistic about 2019. Over the past year, I’ve watched with disappointment, even anger at how concentration and abuse of social media has made the...
View ArticleFacebook plots Messenger, WhatsApp and Instagram chat consolidation
Facebook has acknowledged that it is considering merging the chat app functionality of WhatsApp, Instagram and Messenger into a single product.While the company boasts more than one billion users...
View ArticleImplications for social communications
A high-altitude jump watched by eight million on Red Bull’s owned media and millions more through licensing deals and earned media worldwide is branded content. 11 Things All Busy Families Should Make...
View ArticleInteractive YouTube ads let you choose your own Resident Evil 2 adventure
Capcom has marked the remake of celebrated survival horror game Resident Evil 2 with an innovative interactive YouTube ad campaign that lets viewers attempt to survive the zombie outbreak. Digital...
View ArticleWe have to change the narrative to support female leaders in marketing and...
If there’s one thing I’ve learned about entrepreneurship, it’s that to successfully lead and grow your business, you have to be assertive, decisive, and frank. But this is where the trouble lies. These...
View ArticleGoose Island, snubbed for Super Bowl, enlists ‘advertising savant’ in...
Last year, brewer Goose Island pitched the marketing team at AB InBev, its parent company, for a 2019 Super Bowl spot. The answer was a resounding “maybe,”Although the two making the pitch, Goose...
View Article10 questions with... Derek Walker, founder of Brown and Browner Advertising
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticleTupperware Brands hires ex-General Mills and PepsiCo exec as it targets...
Tupperware Brands has appointed Chris O'Leary, whose 37-year career has spanned leadership roles at General Mills and PepsiCo, to its board of directors.O'Leary joins the US-based kitchen and...
View ArticleAmazon teases 2019 Super Bowl ad starring Harrison Ford, Nasa twins and Broad...
Amazon has released a series of sci-fi-tinged teasers for its Super Bowl spot, showing the likes of Harrison Ford, Broad City stars Ilana Glazer and Abbi Jacobson and Nasa twins Mark and Scott Kelly...
View ArticleBooker Prize on hunt for new sponsor after Man Group pulls out
Literature's Booker Prize is searching for a new sponsor after hedge fund Man Group brought its long-running deal to an end.The annual award has been known as the Man Booker Prize since 2002 as part of...
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