Turkish Airlines is getting a cinematic treatment for its Super Bowl appearance. Agency Anomaly is working with famed director Ridley Scott on ‘The Journey,’ a short film for Turkish Airlines, premiering with a 30-second clip during the SuperBowl.
While the film is still under wraps, the details of the shoot have been released. Anomaly partnered with Scott to direct the Istanbul-centric film, based around the plot of a cat-and-mouse chase across the city's iconic landmarks, and paying homage to its splendor with its new airport, poised to be the biggest in the world.
Anomaly worked hand-in-hand with the airline, director Scott and his RSA Films, plus a sizeable team of producers, actors and crew members to create a cinematic ode to Istanbul.
“We took a standard brief for an advertising campaign and deployed the strong use of storytelling to truly inspire viewers,” said Fabian Berglund, executive creative director, Anomaly Amsterdam. “With that in mind, we wanted to make something that celebrates the airline, the new airport and the city of Istanbul, creating content that people seek out to watch."
This new short film marks Scott's first return to the advertising world in 18 years with actress Sylvia Hoeks, known for her role in Blade Runner 2049 and more recently The Girl in the Spider's Web, cast as the lead character.
"I decided to go back and click-into advertising because I love the chase and the speed of the job,” explained Scott. "The fact is that this project went beyond the limitations of traditional advertising, and allowed me the creative freedom to tell the story."
The six-minute short film will be released on all Turkish Airlines social media platforms. The 30- and 60-second trailers of 'The Journey' will be aired in cinemas and TV in all strategic markets of Turkish Airlines.