Pringles Super Bowl ad features a sad voice assistant longing to taste...
Pringles is returning to the Super Bowl, and it is continuing with its ‘Flavor Stacking’ theme started last year with Bill Hader. This time, however, the ‘star’ is a sad Alexa-like device which yearns...
View ArticleThe Dude and Carrie Bradshaw meet up for the Super Bowl in Stella Artois ad
After teasing us with a hint of Sex and the City’s Carrie Bradshaw, and a Jeff Bridges tweet that showed him as The Big Lebowski’s Dude, the two iconic characters are coming together for the Stella...
View ArticleChelsea Apps Factory future in the balance following second administration in...
Chelsea Apps Factory has entered administration for the second time in a year after a concerted effort to turn around the company fell short, with a senior executive at the agency admitting to The Drum...
View ArticlePhoenix from the Fyre: the rebirth of influencer marketing
Watching Fyre, Netflix’s framing of Fyre Festival’s disastrous rise and fall, I was struck by one thought. We as marketers have the power to create something out of absolutely nothing. In a world where...
View ArticleAds We Like: Akron Children’s Hospital uses adorable user footage to...
Happy kids can make anyone smile, and the way Akron Children’s Hospital uses footage from its families helps connect people with the hospital and its care for young kids.Akron Children’s Hospital and...
View ArticleTommy Hilfiger to scrap chief brand officer role as Avery Baker departs
Tommy Hilfiger will jettison the chief brand officer role following the departure of incumbent Avery Baker in June, the fashion label has confirmed.Baker has announced plans to step down from the job...
View ArticleNick Clegg pledges fake news and political ad crackdown in Facebook debut speech
Ex-deputy UK prime minister and Facebook's global head of comms, Nick Clegg, has used his first public speech in his Silicon Valley role to detail how the social network will clampdown on political...
View ArticleFinding funny writers in the age of writing-less portfolios
Right now at Arnold, I’m doing something not many creative directors get to do anymore: I’m running a group that turns out a whole lot of funny (and the occasional “funny”) content. We are in a near...
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Turkish Airlines partners with Ridley Scott and Anomaly for Super Bowl ‘journey’
Turkish Airlines is getting a cinematic treatment for its Super Bowl appearance. Agency Anomaly is working with famed director Ridley Scott on ‘The Journey,’ a short film for Turkish Airlines,...
View ArticleMichelob Ultra brings out robots while Ultra Pure Gold lands Zoe Kravitz for...
Both Michelob Ultra and Ultra Pure Gold have unveiled their respective Super Bowl commercials, one using robots and the other Zoe Kravitz experimenting with ASMR (autonomous sensory meridian...
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The proliferation of artificial intelligence in 2019 could lead to a new...
Artificial Intelligence, thanks to a myriad of dystopian literature, has always been viewed with negative connotations, even though it’s still hundreds of years away before total superiority, according...
View ArticleMr Peanut helps A-Rod avoid kale chips in Super Bowl spot for Planters with...
Snack brand Planters has unveiled a high-energy Super Bowl ad starring Mr Peanut and two of his legendary 'friends'– baseball great Alex Rodriguez and actor Charlie Sheen.In the ad, Mr Peanut takes...
View ArticleHow to source the appropriate ecommerce platform for 2019
The choice of ecommerce platform is a critical one for any retailer. It’s a decision that will determine if they will meet their business objectives and have the ability to scale.The issue most...
View ArticleThe Economist van ad laps Westminster to show Brexit vote is 'going...
The Economist has operated a cheeky marketing stunt where it sent an ad van in circles around Westminster to epitomise the government’s stance on Brexit.During the big Brexit vote (debating an...
View ArticleBritish Gas owner Centrica calls global agency review as it eyes...
Centrica, the parent company of British Gas, has put its agency roster on alert, launching a wholesale review of its partners as it makes a move towards an "integrated marketing operating model". The...
View ArticleChallenger brands have taught us that brands will need ‘direct-first’ CMOs
The average tenure of a chief marketing officer is three or four years, depending on which research you cite. Either way, chief markerting officers (CMO) have to produce quickly or be replaced by their...
View ArticleDietz & Watson brings out Dietz Nuts 'meat nuts' in time for...
Philadelphia-based meats and cheese manufacturer Dietz & Watson has launched a new product as a go-to game day snack – Dietz Nuts, and it has The Office alum, Craig Robinson, making plenty of...
View ArticleInside Toyota's Super Bowl campaign: 'This won't be the last...
Toyota is looking to redefine hybrid cars. Toni Harris, a female football player, wants to break the mold, too.Toyota has centered its Super Bowl commercial around Harris and her journey to redefine...
View ArticleUnilever has a new cross-media measurement model that it's sharing with...
Unilever has a developed a cross-media measurement model and is fielding input from other advertisers to improve it, as part of its efforts to clean up the digital ad ecosystem.The model has been a...
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National Geographic's disappearing poster draws attention to declining...
The National Geographic has commissioned Tin Man to launch an emotive campaign to raise awareness to its 'Big Cat Initiative' - a scheme to support scientists and conservationists working to save big...
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