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Trench soldiers get lost in captain's eyes as PS4 Pro touts enhanced graphics

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PlayStation has released the third ad in its 'Missed Details' campaign which looks to highlight the difference that the greater processing capabilities of its PS4 Pro makes in delivering cutting graphics clarity.

'Foxhole' is the final installment of a trio of videos by Tim Godsall of Anonymous Content (the first installment, – 'Armor', appeared in August last year and 'Vampire Hunter' in October) that look to subvert familiar game scenes with characters being bedazzled by the additional level of details. The earlier spot was reminiscent of a Monty Python and the Holy Grail sketch.

In 'Foxhole', entrenched soldiers are captivated with the colour of their captain's eyes. Even an enemy combatant gets drawn into the debate, all to highlight the greater processing power of the PS4 Pro.

The ad, from BBH New York, will appear on paid media from 4 February. 

Click on the box below to watch and vote for the video in The Drum's Creative Works.

: 'Foxhole'

Agency:
Client:
Date: February 2019
 
Even in the fiercest heat of battle, some details are too beautiful to miss when you’re playing on PS4 Pro.
In “Foxhole”, a group of entrenched soldiers become temporarily distracted when a private is mesmerized by the color of his commanding officer’s eyes. As his fellow grunts strike up a debate on the exact shade of blue, an enemy wanders into the scene, only to be drawn into the discussion himself.  
The commercial is the third in the “Details” campaign, which focuses on game characters who can’t help but appreciate the amazing details of their environments as seen on the PS4 Pro.
 
Credits:
 
 
 
 
Eric Lempel, Senior Vice President, Global Marketing
Mary Yee, Vice President, Marketing
Eric Lachter, Director Brand Marketing
Cody Morales, Brand Manager
BBH NEW YORK;
Gerard Caputo, Chief Creative Officer
Jonathan Mackler, Executive Creative Director
Scott Cooney, Creative Director
Diego Fonseca, Creative Director
Lili Bravi, Designer
Ed Zazzera, Head of Production
Corinne Porter, Content Producer
Librado Sanchez, Director of Business Affairs
Brett Edgar, Head of Account Management
Kendra Schaaf, Group Account Director
Johnny Skwirut, Account Manager
Alex Zadeii, Assistant Account Manager
Cameron Wells, Project Manager
Kendra Salvatore, Head of Strategy
Dylan Fauss, Strategist
PRODUCTION:
PRODUCTION COMPANY: Anonymous Content
DIRECTOR: Tim Godsall
DIRECTOR OF PHOTOGRAPHY: Darko Suvak
MANAGING DIRECTOR: Eric Stern
EXECUTIVE PRODUCER: SueEllen Clair
HEAD OF PRODUCTION: Kerry Haynie
NY SALES: Paul Muniz
NY SALES: Stacy Gillman
LINE PRODUCTION COMPANY: OPC Production
EDIT: Mackcut Editorial
EDITOR: Gavin Cutler
ASSISTANT EDITOR: Brendan Hogan
ASSISTANT EDITOR: Pamela Petruski
EXECUTIVE EDITORIAL PRODUCER: Gina Pagano
VFX & FINISH: The Mill
EXECUTIVE PRODUCER: Eliana Carranza Pitcher
LINE PRODUCERS: Bugs Russell & Michael Brown
SHOOT SUPERVISORS: Eliana Carranza Pitcher & Kristine Nordella
CREATIVE DIRECTORS: Nathan Kane & Corey Brown
2D LEAD ARTIST: Corey Brown
COLOR: Company 3
SENIOR COLORIST: Tim Masick
PRODUCER: Kevin Breheny
MUSIC & SOUND DESIGN: Q Department
RECORD & MIX: Sound Lounge
ADDITIONAL CREDITS:
Slaughterhouse Studio Production Manager: Meg Volk
Slaughterhouse Editor: Jim Schwartz
Slaughterhouse Post Producer: Maggie Miller
Tags: World
 
 
 
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