Man in Audi Super Bowl ad chokes up and dreams of sleek electric car
Audi has released its Super Bowl LIII commercial, and it finds a man slipping into a dream state where he is reunited with a loving grandfather and a new Audi e-tron, but not everything is what it...
View ArticleGenerational dynamics, age is simply a number: Opinium report
When comparing the differences between generations, it's tempting to fall on lazy stereotypes. For example, that older consumers favour nostalgia and brands steeped in history whereas younger cusomers...
View ArticleThe 3% Movement’s must-know predictions
We’re weeks into 2019 and if you follow the predictions for the year, you’d think the sky was falling. Nothing good ahead according to prognosticators (climate change will get worse, Trump will still...
View ArticleIt’s on agency owners to build an environment in which creatives want to work
While suspended upside down on my inversion machine the other morning, well before both the sun and my kids awoke, a tweet from Entrepreneur magazine I’d recently read filtered down to my brain....
View ArticleBricks and mortar here to stay, says Isobar NRF 2019 retail trends report
Isobar has released its National Retail Federation’s Big Show and Expo Emerging Trends report, which looks at the biggest trends for brands and retailers from the NRF’s Big Show & Expo. The...
View ArticleHow to 'do' successful strategic innovation
Despite change and/or transformation being a focus for chief executives across the globe, organisations still tend to resist or seem sceptical of change. Yet change and innovation are synonymous. Why...
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Super Bowl ads: what you need to know leading up to the big game
Advertising and sport's biggest event of the year, the Super Bowl, is coming up (3 February) with a new batch of creative output from familiar and challenger brands. While most companies are still...
View ArticleWhen @RGA met @MotherLondon (or how to win at agency Twitter)
The official Twitter accounts of R/GA and Mother London are two of the best in the business: in a sea of corporate retweets and bland hyperlinking, these agency handles have each honed the art of 280...
View ArticleMaserati and Chase take Super Bowl advertising out-of-home
What do you do when TV isn't part of your marketing strategy, but you don't want to miss out on one of the biggest advertising days of the year?Maserati and Chase Auto have decided to reach their...
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What can marketers in the west learn from their counterparts in China?
For The Drum magazine's February issue, we head to China to find out from marketers there what lessons can be learned and what the year ahead holds in store for the world’s most populous country....
View Article10 Questions with...Pete Kim, CEO, MightyHive
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticleTrench soldiers get lost in captain's eyes as PS4 Pro touts enhanced...
PlayStation has released the third ad in its 'Missed Details' campaign which looks to highlight the difference that the greater processing capabilities of its PS4 Pro makes in delivering cutting...
View ArticleIs the digital detox set to be 2019’s biggest health fad?
It’s over. The time has come for the nation to breathe a collective sigh of relief. Detox season is officially over.It’s perhaps almost as traditional as a visit from Santa for January to bring a...
View ArticleRadioactive PR buys bin lorry ads to rubbish £350m lies
While advertisers are embroiled in debates about which platforms provide the best bang for their buck, Radioactive PR has binned the playbook to run a self-promotional campaign on bin lorry ad...
View ArticleITV reshoots entire ad break with Lego in madcap movie marketing
ITV has reshot a full ad break with Lego mini figures in a stunt outlining the second Lego Movie's upcoming cinema release.The campaign, brokered by PHD, saw ads from DFS and McDonalds recast with Lego...
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Skittles Commercial: The Broadway Musical review – meta madness skewers ad land
“It’s weird, I’m trying to picture this whole thing,” says a character named ‘Neighborhood Guy’ in the opening minutes of Skittles Commercial: The Broadway Musical. “What kind of people buy tickets to...
View ArticleHBO’s Game of Thrones burns Bud Light Super Bowl spot in shock Dilly Dilly...
Tonight’s (3 February) Super Bowl saw HBO and Bud Light unveil a surprise hybrid commercial, which saw Game of Thrones’ The Mountain defeat the Bud Knight and Daenerys Targaryen’s dragon burn the...
View ArticleIPA calls for Facebook and Google to fund UK political ad ledger for election...
The Institute of Practitioners in Advertising (IPA) has called for the creation of a publically available online register documenting political ad spending in the aftermath of the Brexit vote.After the...
View ArticleBoden apologies for 'sexist' marketing following gender stereotype...
British retailer Boden has apologised for running a series of "sexist" print executions that perpetuated gender stereotypes. The copy, printed in the latest issue of the fashion brand's Mini Boden...
View ArticleBuzzoole creates influencer marketing benchmark to help the industry with...
Influencer marketing platform Buzzoole has launched, what it claims to be the industry’s first ever benchmarking report, in an attempt to address common measurement issues around the effectiveness of...
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