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Emergency Italy shines spotlight on those who strive for a ‘normal’ life

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After last year’s success with ‘Jalal,’ the story of an illegal immigrant selling roses on the streets, Emergency, a humanitarian organisation founded to help civilian victims of war and poverty, is back with the best wishes for the new year.

For 2019, the spotlight is on Miriam, a girl like many others, with dreams like everyone else. We see a quick shot of her typing, then packing and getting on a plane as a voice over states that she is moving to a faraway place to start from scratch.

We follow her as she looks forward to a future with opportunities, friends, family and love – an aspiration to normality. Pan back to reality, with the voice over stating “this…is not my story,” and we see Miriam standing, dirty and alone in a foggy refugee camp, with a graphic that states, “We are all humans, but we are not the same.”

It finishes hoping for a “better 2019 for everyone.”

With the ‘Everyone Has A Dream’ video, created with Ogilvy Milan, Emergency wants everyone to think about the inequalities in our societies, hitting people according on their place of birth, color of skin or religion.

“We want people to meditate on the consequences prejudices may have on people’s lives," said Rossella Miccio, chairman of Emergency, "because the only way we can build a more open and welcoming society is looking at other people as human beings, just like us.”

Added Lavinia Francia, creative director at Ogilvy Milan: “We are proud to share this story and support Emergency’s commitment in overcoming all differences with a universal message, aiming to touch everyone’s emotions, speaking straight to their hearts.”

: 'Everyone has a dream'

Agency:
Client:
Date: February 2019
After last year’s success with ‘Jalal,’ the story of an illegal immigrant selling roses on the streets, Emergency, a humanitarian organisation founded to help civilian victims of war and poverty, is back with the best wishes for the new year.
For 2019, the spotlight is on ‘Miriam’s’ story, a girl like many others, with dreams like everyone else. We see a quick shot of her typing, then packing and getting on a plane as a voice over states that she is moving to a faraway place to start from scratch. We follow her as she looks forward to a future with opportunities, friends, family and love – an aspiration to normality. Pan back to reality, with the voice over stating “this…is not my story,” and we see Miriam standing, dirty and alone in a foggy refugee camp, with a graphic that states, “We are all humans, but we are not the same.” It finishes hoping for a “better 2019 for everyone.”
With this ‘Everyone has a dream’ video, done with Ogilvy Milan, Emergency wants everyone to think about the inequalities in our societies, hitting people according on their place of birth, color of skin or religion.
Credits:
 
 
Agency: Ogilvy Italy
Chief Creative Officer: Paolo Iabichino, Giuseppe Mastromatteo
Creative Director: Lavinia Francia, Marco Geranzani, Giordano Curreri
Senior Art Director: Andrea Sghedoni
TV Producer: Francesca D’Agostino, Renata Brucato
Ph: The Family
Director: Igor Borghi
DoP: Manfredo Archinto
Executive Producer: Lorenzo Ulivieri
Producer: Lilli Auteri, Annalisa Bronzi
Post producer: Simone Barbella
Production Designer: Sabrina Tempesta
Stylist: Veronica Artiano
Editor: Lorenzo Colugnati
Colorist: Giorgia Meacci
Music: Enzo Casucci
Sound effects: Giuseppe Catalano
Sound studio: Vetriolo
Post production video: Youare
Tags: Italy
 
 
Miriam for Emergency
 
 
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