Salesforce spent January retooling its product offerings: here’s what’s new
Wading through the martech landscape can seem never-ending. With almost 7,000 solutions to choose from, where do marketers even start?Salesforce spent last month updating its roster of offerings to...
View ArticleSamsung Galaxy campaign looks to ‘The Future’ with a soundtrack from the past
Doris Day sang the song Que Será Será back in the 1950s, but Samsung is giving the song new life as the soundtrack to a spot that is anything but stuck in the past.‘The Future’ shows how the features...
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Ad Spend Weekly: calm before the Super Bowl storm
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleIt’s time to talk about the LA creative scene in a new way
Within the marketing and advertising industries, we've been having the same old conversation about LA for years — citing the same few agencies, creatives, and directors time and time again, and of...
View ArticleChina bans brands from marketing beauty products as ‘medical’
China has passed new regulations banning brands from marketing beauty products as having medical benefits.The regulations passed by China’s Food and Drug Administration (CFDA) aim to stamp out the...
View ArticleGrowing ‘unicorns’ with brand response TV advertising
Advertising during the Super Bowl is designed to make a statement. Brands use those premium slots as an opportunity to make people laugh or cry, to take a political stance, but most of all, to make a...
View ArticleRay Meagher returns to spruik perfume in GoDaddy campaign
Home & Away actor Ray Meagher has switched hot sauce for perfume in his latest spot for GoDaddy.The beloved actor, best known for his 30-year stint as Alf Stewart on the long-running Australian...
View ArticleSix questions to help retailers select the right ecommerce platform
The choice of ecommerce platform is a critical one for any retailer. It’s a decision that will determine if they will meet their business objectives and have the ability to scale. The issue most...
View ArticleMen: it’s time to listen to women in our industry
I’m calling on my fellow CEOs, agency leaders, creative directors, and men of all levels in our industry to take a stand and support women in advertising. We all need to acknowledge the slights, the...
View ArticleShould your agency draw some 'red lines'?
Red lines. Barely a day goes by at the moment without a whole load of politicians declaring they are not prepared to budge on their ideological red lines over Brexit. In this political context it’s...
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Emergency Italy shines spotlight on those who strive for a ‘normal’ life
After last year’s success with ‘Jalal,’ the story of an illegal immigrant selling roses on the streets, Emergency, a humanitarian organisation founded to help civilian victims of war and poverty, is...
View ArticleCinema operator Regal casts Way To Blue as its US digital agency
US movie theatre operator Regal has appointed integrated communications agency Way To Blue to deliver all digital marketing activity and run its social media campaigns.Based out of its Los Angeles...
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MillerCoors’ snapback to Bud Light’s Super Bowl spot continues with full-page...
The beef sparked between Bud Light and MillerCoors during the Super Bowl commercials has continued into its third day, with the latter taking out a full-page ad in the New York Times to reassert its...
View ArticleUnilever awards UK digital homecare duties to AnalogFolk as efficiency drive...
Unilever has bundled the digital ad business for its homecare brands in the UK into AnalogFolk, widening the indie shop's remit. The move follows Unilever's enlisting of AnalogFolk to handle digital...
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M&M’s scores most emotionally engaging Super Bowl ad according to AI...
Plenty of people have opinions on their favorite ad during the Super Bowl. But according to emotional AI company, Realeyes, the ad that rose to the top was M&M’s ‘Bad Passengers,’ which the company...
View ArticleIn-app ad spend grows but KPIs slow to catch up, study finds
A survey from PubMatic and Forrester found that advertisers are spending 45% of their budgets on mobile, split evenly between web and in-app. Budgets are increasing, too, as 92% of firms expect...
View ArticleI'm a Celebrity sponsor Tombola hit with gambling ad ban
Tombola has been pulled up by the Advertising Standards Association (ASA) after the watchdog challenged whether ads that appeared on the ‘I’m A Celebrity, Get Me Out Of Here’ app inappropriately...
View ArticleIce Age – The Lost Kingdom partners with Media Bounty to launch its UK tour
Outdoor experience Ice Age – The Lost Kingdom has partnered with creative social media agency Media Bounty to launch its animatronic event across the UK.Ice Age - The Lost Kingdom is a spectacular...
View ArticlePublicis Sapient names Nigel Vaz as global CEO
Publicis Sapient has named Nigel Vaz as it’s new global chief executive officer, succeeding Alan Wexler who will become chairman. Wexler, who was named chief executive in December 2017, will move to...
View ArticleEmmy winner Steve Grimes joins AKA NYC as first chief digital officer
When your agency is all about entertainment, who better to round out your C-suite than an Emmy Award–winning executive. That’s the approach integrated entertainment advertising agency AKA took in...
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