Playfulness has always been part of the Oreo brand’s DNA, and now with the debut of its new 'Stay Playful' campaign, the brand is outwardly establishing its playful spirit as the core of all creative communications including new TV, digital and social and content partnerships. For over a century, Oreo has been bringing out the playful spirit in the young and old to connect us, and now, at a time we need it the most, the Oreo campaign is inspiring the world to keep the playful spirit alive.
To kick off the campaign in the US and Canada, Oreo partnered with musician Wiz Khalifa and his five-year-old son, Sebastian, for the brand’s newest TV ad. The 'Stay Playful' TV spot tells the story of a busy father and his son who is closely watching and mirroring everything his dad does, ultimately making them realize the importance of taking time to be playful with one another. Khalifa recorded an original song about the importance of staying playful, which serves as the soundtrack for the ad.
'Stay Playful' will debut the 30-second version of the spot during the 2019 Grammy Awards on February 10.
Oreo is also releasing Khalifa’s full-length original Oreo song to fans in an unexpected, playful way – via a new, limited edition of the Oreo Music Box. Fans will be able to hear the newest full-length Wiz Khalifa track exclusively on an Oreo cookie. The Oreo X Wiz Khalifa Limited-Edition Music Box is a miniature record player powered by Oreo cookies. Just place an Oreo cookie on the music box turn-table (like you would a record), slide the record arm into place and a song will play. Oreo will give away a limited run of the boxes on Grammy Sunday. For a chance to win, fans can visit Oreo.com on February 10.
Credits:
Brand: Oreo (Mondelez)
Client Credits:
Senior Director, OREO Brand Equity Justin Parnell
Associate Director, OREO Brand Equity Julia Nathan
Senior Brand Manager, OREO Brand Equity Madeline Vincent
Senior Brand Manager, OREO Brand Equity Mariama Boamah
Agency Credits:
Chief Executive Officer: Kristen Cavallo
Chief Creative Officer: Karen Costello
Creative Director: David Muhlenfeld
Associate Creative Director: Devin Heatley
Brittany Tooker
Rique Santiago
Executive Producer: Brett Alexander
Content Producer: Maggie Weishaar
Junior Content Producer: Arielle Blais
Business Affairs: Emily Goodman / Alice Isner
Group Account Director: Britta Dougherty
Account Director: Gillian Merrill
Production
Production Company Radical Media
Director Dave Meyers
Director of Photography Scott Cunningham
Executive Producer Jim Bouvet
Line Producer Steve Fredriksz
Editorial
Editorial Company Mondial
Editor Nick Wurz
Assistant Editor Layne Maloney
Editorial Producer Ash Bruce
Finishing
Finishing RWS Post
Senior Flame Artist Chris Hagen
Assoc Flame Artist Paul Wiederholt
Senior Producer Katherine Leatherwood Brakman
Colorist Stefan Sonnenfeld / Company 3
Color Producer: Gabriel Wakeman / Company 3
Remote Color Facility: RWS Post
Sound
Audio Post Facility Rainmaker
Producer Clinton Spell
Sound Designer and Mixer Jeff McManus
Music
Original Music Arrangement Tiny Lion
Composition English Major
Vocals Wiz Khalifa, Atlantic Records
