Bank of New Zealand celebrates saving with feel good campaign
Bank of New Zealand is celebrating the positive things that come from being good with money and saving your pennies.The latest chapter of the bank’s long-running ‘be good with money’ campaign showcases...
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Sky, Unilever and McDonald's slash UK ad spend as Brexit approaches
Some of the UK’s largest traditional advertising spenders greatly tightened their belts in 2018, with overall spend slumping across cinema, outdoor, press, radio and TV. According to research from...
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Say it with pizza: Papa John's and Pizza Express Valentine's Day...
Stuff your red roses and satin hearts: Papa John's and Pizza Express are tapping into the V-day hype by getting customers to give a pizza their hearts. Papa John's is encouraging its loved-up...
View ArticleAd Council's 'Love Has No Labels' docuseries continues...
The continuing success of the ‘Love Has No Labels’ campaign by the Ad Council has sparked a new digital series hosted by storyteller and filmmaker, Jay Shetty. Building on the recent short film,...
View ArticleInstant Messages, Gaming and Masculinity. The Truth About Britain today
In the first of his upcoming blog series for The Drum, Alex Lubar, chief executive at McCann London uncovers some surprising truths about Britain today – informed from McCann Worldgroup’s proprietary...
View ArticleLean “marketing” methodology: why your team needs to adopt it
It’s time for your marketing team to get lean! No, I’m not talking about a new fitness routine or diet regimen. I’m referring to an approach to marketing that will save you time, money, and deliver...
View ArticleRidley Scott and MPC on making Hennessy’s epic ‘The Seven Worlds’
After nearly 16 years out of the advertising business, legendary filmmaker Sir Ridley Scott has brought his grand vision to two high-profile campaigns. The first was an adventure film for Turkish...
View Article5 social media trends that will drive your business this year
In this age of on-demand everything, when we have unprecedented choice and power over what we want, how we want it and when we want it — when the likes of Amazon and Netflix, Airbnb and Uber, Dollar...
View ArticleCustomer journeys have evolved — has your content strategy?
When I was a kid, I loved Choose Your Own Adventure books. In these stories, readers assume the protagonist role and make choices along the way that takes them to one of a handful of endings. My...
View ArticleThe Trade Desk reorganises leadership team to accelerate growth in Asia Pacific
The Trade Desk has boosted its leadership team to tap into the growth of programmatic advertising in the Asia Pacific.The adtech platform has promoted Mitch Waters from his role as the general manager...
View ArticleCAP offers guidance so advertisers can avoid targeting gambling ads at children
The Committees of Advertising Practice (CAP), which is responsible for writing the UK advertising codes administered by the Advertising Standards Authority (ASA), has rolled out new standards tooled to...
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US Creative Work of the Week: Wiz Khalifa and son share Oreo moments
Wiz Khalifa had some fun playing with his son and eating Oreo cookies in a campaign meant to show the Mondelez brand’s playful nature. Apparently, The Drum’s readers thought it was fun, too, as they...
View ArticleHow Google is empowering people to use their voice
The Science Museum turned out to be the perfect venue for Google’s gaze into the future of search marketing. Speaking at The Drum’s Big Bang conference, in partnership with Marin Software, Ian...
View ArticleDiageo global marketer to chair The Drum Marketing Awards USA 2019
Neil Shah, Diageo global marketing director is to chair the jury of The Drum Marketing Awards USA 2019.These awards are designed to ensure individuals, agencies and in-house marketing teams in the US...
View ArticleISBA rebukes IAB's Clickheads ad: 'rip up this campaign before it...
Isba, the voice of British advertisers, has voiced its displeasure at a provocative campaign from another UK advertising body, the IAB, which is urging 'clickhead' marketers to adopt better online...
View ArticleProtecting not transforming: Michael Roth's roadmap for IPG
Unlike rivals Publicis and WPP, IPG is not interested in overhauling its business model. Instead, Michael Roth is setting out a plan of protection for the holding company – a network that is banking on...
View ArticleIAB CEO: programmatic a 'strategic resource' thanks to disruptor...
Direct brands are shaking up the supply-chain and turning the purchase funnel on its head. These digital-native brands are busy shaking up programmatic advertising, too.“What the disruptor brands by...
View ArticleBuilding your talent pipeline is a long-term investment in your marketing...
Focusing on the basics often gets a bad rap. In today’s climate, the demand for immediate gratification and on-demand results can make the humdrum of disciplined follow-through seem like a luxury many...
View ArticleCalling bullshit on marketers’ perceptions of (most) AI
Artificial Intelligence (AI). The word “intelligence” in B2C often summons conversations around business intelligence tools, with the application of artificial intelligence as the most promising path...
View ArticleFinding in-house media talent is now a top concern for marketers
Finding talent to bolster in-house media capabilities was cited as one of the top concerns among marketers last year, according to research from ID Comms.The outcome of the study was a surprise, given...
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