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Creative Works EMEA: featuring Hennessy, Samsung, Topshop and more

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Welcome to The Drum's Creative Works, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa.

Make sure to vote for your favourite campaign by clicking on the stars.

For project information, credits and more click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world.

This past week saw plenty of Valentine's Day campaigns, which we've rounded up in a special romance edition of Creative Works.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

: 'I Pledge'

Agency:
Client:
Date: February 2019
Cancer Research UK (CRUK) has launched a campaign to incentivize people to leave a gift in their will and help cure cancer for future generations. 
The charities 'Gifts in Wills' initiative funds over a third of the charity's pioneering work into the prevention, diagnosis and treatment of cancer - totalling £182m last year alone. 
Created by Atomic London - its first legacy campaign since 2016 - the ad invites the nation to make a pledge to beat cancer. 
Featuring real CRUK legacy supporters, researchers and survivors, the film shows what can be achieved when scientists and supporters come together as a collective force. 
To encourage viewers to personally connect, each figure talks directly to the camera, as they state their pledge on beating cancer.  
Credits:
 
 
 
 
 
 
Client: Cancer Research UK
Creative Partners: Guy Bradbury & Dave Henderson
Creative Team: Guy Bradbury, Dave Henderson, Max Sizeland, James Halladay
Head of Design: Pete Mould
Head of Planning: Steve Hopkins
Business Director: Mel McMillan
Account Manager: Catherine Martyn
Project Manger: Charlie Berry
TV Producer: Tim Page
Director: Will Williamson
TV production: Armoury London
Tags: UK, cancer research, creative works
 
 
 
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: 'Norway all the way'

Agency:
Client:
Date: February 2019
P&O Cruises has explored new territory with an episodic series of feature films, ‘Norway all the Way’, that take viewers to the Nordics with Rob Brydon and his on-screen son.
Founded, the creative agency behind the campaign, and Snapper the production team sought to assuage any doubts around cruise holidays, and show that P&O Cruises holidays have all the right ingredients for a rewarding and fulfilling holiday. The films were shot in September 2018 by Director Joanna Bailey from Snapper.
The films launched in cinemas, VOD and digital channels in late December and are running until end of February 2019.
Credits:
 
 
 
 
 
Brand: P&O Cruises
Creative Agency: Founded
Creative Director: Rob Nielsen
Copywriter: Paul Hodgkinson
Business Director: Jo Fishburn
Sr Account Manager/Agency Producer: Becky Bigwood
Planning Partner: Maria McHugh
Planner: Rio Cosgrove
Production Company – Snapper Films
Director – Joanna Bailey
Exec Producer – Helen Hadfield
Producer – Rosie Pike
DOP – Martin Hill
Offline Edit - Whitehouse Post
Editor – Sam Gunn
Producer – Annabel Bennett
Post – Youngster London
Grade – Jim Bracher
VFX Artist – Robin McGloin
Producer – Holly Treacy
Sound – Wave Studios
Sound Designer – Ed Downham
Producer – Beth Tomblin
Music – Sixty Four Music
Composer – Ronnie Racket
Publisher – Hummingbird Music London Ltd
Tags: UK, Travel and Leisure
 
 
 
 
 
 
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: 'Sleeping Flags'

Agency:
Client:
Date: February 2019
Across the world, no single symbol represents a country more than its flag. And, in many countries, no group of people represents that flag with more pride or passion than its military. Ireland is no different. But despite decades of distinguished service as UN Peacekeepers around the world and at home during The Troubles, public awareness of the plight of veterans is almost non-existent.
ONE (The Organisation of National Ex-Service Personnel/Óglaigh Náisiúnta na hÉireann) aims to raise public awareness and aid for the homeless Irish Defence Forces veterans it provides emergency accommodation for. ONE sought help from Rothco to help them spark a national conversation.
This led to the creation of the Sleeping Flags, which took the iconic green, white and orange tricolour flag and paired it with the object most universally associated with homelessness, the sleeping bag. To incite a conversation that would drive awareness and donations, images of the veterans on the streets in Sleeping Flags outside historically significant political landmarks were leaked to social media, before ONE later claimed responsibility for the act, along with a video for the appeal.
Set against Ireland’s current homelessness crisis, the preventive services ONE offer are more vital than ever. By offering over 16,000 bed nights every year, between Dublin, Letterkenny and Athlone, and with 95% of the veterans they help moving on to permanent housing, the organisation is ensuring even more people don’t end up joining the vicious cycle.
Credits:
 
 
 
 
Client: O.N.E. (Óglaigh Náisiúnta na hÉireann - The Organisation of National Ex-Service personnel - Ollie O’Connor, CEO)
Agency: Rothco | Accenture Interactive
Agency Producer: Jessica Derby
Executive Creative Director: Alan Kelly
Creative Team: Ste Rogers, Creative Director & James Pash, Senior Copywriter
Marketing Director: Jill Byrne
Business Director: Katie Oslizlok
Senior Account Manager: Aoife O’Shea
Designer: Shane O’Riordan, Stephen Flynn
Strategy: Tara Finnegan
Connections Strategist: Emer Fitzgerald
Social Lead: Colm Cusack
Project Director Claire O’Doherty
Photographer: Liam Murphy
Photographer Retoucher: Lee Hickman @ Lee to the Retouch
Music: Alma Kelliher
Production Company: Antidote
Director: Ross Whitaker
Producer: Andrew Freedman
Director of Photography: Miguel Angel
Production Coordinator: Paula Stewart
Costume Designer: Maeve Peterson @ Studio 54
Post House: RayGun
Editor: Derek Holland
Post Production Supervisor: Jennifer Connolly
Colour Grading: Philip Hambi (MPC)
Sound: Dean Jones @ Raygun
Website Design: Stephen Flynn
Website Development: Sean Crawford and Niall Eccles
Technical Director: Daire Lennon
Tags: Ireland, Charity PR, homelessness, agency
 
 
 
 
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: 'Spread the Love'

Agency:
Client:
Date: February 2019

This Valentine’s Day, experience gift company Red Letter Days stole hearts across the country with their innovative campaign to combat loneliness.

Armed with a small budget and a big idea, the popular gift retailer placed hand made red post boxes in venues across the UK, and carried out a national press campaign encouraging the public to post Valentine’s Day cards to an unknown recipient, which were then distributed to care home residents and community groups in time for February 14.

With over one fifth of the UK’s population admitting that they are always or often lonely, Red Letter Days harnessed the Valentine’s Day tradition of card giving to spread love and warm wishes to a those who might be feeling lonely or isolated.

Central to the campaign’s success were a number of key partnerships that Red Letter Days secured with high-profile organisations, including WeWork and the Salvation Army.

WeWork volunteered to host a number of Red Letter Days’ post boxes across its London and Manchester offices in support of the initiative; and the flagship post box (designed by an RCA student) was placed in the Salvation Army store on Princes Street, by Oxford Circus. Birmingham Museum & Art Gallery, Liverpool St Johns Shopping Centre and The Campaign to End Loneliness also got on board.

Credits:
 

Red Letter Days

WeWork

Salvation Army

Tags: UK
 
 
 
 
 
 
 
 
 
 
 
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