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Ads We Like: NBA athletes 'sell out' to Hulu for the cash,...
A couple of the NBA’s biggest stars are blatant about their love of sponsor money in Hulu’s live sports ads starting this NBA All-Star weekend.Hulu is launching its ‘Hulu Sellouts’ campaign with two...
View Article10 questions with... Euan Jarvie, chief executive of Dentsu Aegis Network UK...
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticleVauxhall embraces messy reality of parenting in Crossland X campaign
Vauxhall has launched a new campaign poking fun at luxury SUV owners who are so proud of their fancy motors they won't let their kids drag dirt in.A TV ad for its own Crossland X model shows parents...
View ArticleAI text writing technology too dangerous to release, creators claim
An artificially intelligent system trained to mimic natural human language has been deemed too dangerous to release by its creators.Researchers at OpenAI say they have created an AI writer which...
View ArticleChina to become leading eSports nation by earnings in 2019
China is set to overtake the United States as the highest-earning eSports country in 2019, according to data.The report, which combined market data from the last 20 years to predict the average...
View ArticleAldi Australia continues quirky Good Different campaign
A woman is hit by a river of tuna cans in the latest instalment of Aldi Australia’s quirky ‘Good Different’ brand campaign.The ad, which was created by BMF, aims to showcase the benefits of the...
View ArticleAgency leaders in India on how the advertising landscape will evolve for them...
India has become one of the most enticing consumer markets in the world in recent years and advertising agencies in the country have monetized on the market potential to generate more creative and...
View ArticleDidi Chuxing axes jobs in China as it readies for launches in Chile and Peru
Didi Chuxing, China's dominant ride-hailing company, is axing 15% of its Chinese staff as it readies to take on Uber in Chile and Peru.Didi announced around 2,000 employees will be let go as it seeks...
View ArticleAlibaba grows entertainment portfolio with stake in Chinese online video...
Alibaba has purchased an 8% stake in Chinese online video platform Bilibili as China’s online video market continues to expand.The investment comes nearly 12 months after video streaming site was...
View ArticleHong Kong Telecom issues apology after offering HSBC female staff a chance to...
Hong Kong Telecom (HKT) has come under fire for a lack of gender equality after offering discounts for vacuum cleaners to women working at HSBC in Hong Kong and London in an ad.The ad was part of the...
View ArticleDentsu Aegis acquires creative agency BJL
Dentsu Aegis Network has acquired Manchester-based creative agency BJL for an undisclosed sum. The deal will bring BJL’s specialisms in brand strategy, advertising, content production, PR, social media...
View ArticleA new sense of commerce for creativity - the times they are a changin'
“The times they are a changin',” so sings Bob Dylan on my somewhat whimsical afternoon playlist. And for our industry, indeed they are.In my mind, there are four dominant factors at work.Firstly, both...
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Creative Works EMEA: featuring Hennessy, Samsung, Topshop and more
Welcome to The Drum's Creative Works, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa.Make sure to vote for your favourite campaign by clicking on...
View ArticleGoldfish, borders and transformation: how to move beyond organisational silos
My goldfish grew too big for their tank. One listless waft of a tail was enough to propel them from one end to the other. So my parents bought a bigger one. It was a sudden, practical act of...
View ArticleJackson’s Art Supplies appoints Xigen for Magento 2 move and website redesign
Jackson’s Art Supplies, a global online supplier of fine art materials, has engaged Xigen to redesign and replatform its website from Magento 1 to Magento 2.The primary objectives of replatforming are...
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Ikea bath boats clear trash from the Thames to mark sustainable store launch
Ikea has unveiled two large scale replicas of its Smakryp bath boat. They will be used to clear rubbish from London's waterways in the coming weeks. To help with the 300 tonnes of rubbish cleared from...
View ArticleM&S hunts ad agency as it shakes up roster to reflect internal restructure
Marks and Spencer (M&S) is on the hunt for a creative agency to manage its clothing and home business, a blow to Grey London which has handled the retailer's combined food and non-food accounts for...
View ArticleFacebook says it is open to ‘meaningful regulation’ as IAB responds to DCMS...
In the wake of the Digital, Culture, Media and Sport Committee (DCMS) report into the spreading of disinformation, that has called for regulation to be introduced for online platforms such as Facebook,...
View ArticleIAB Rising Stars: The Trade Desk's Riddhima Minocha says programmatic is...
The IAB SEA+India Programmatic Committee returns in 2019 with its search for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, the secrets...
View ArticleThe Singapore government explains why its public service announcement ads are...
Public service announcements in Singapore dominated the YouTube Ads Leaderboard for the second half of 2018, taking six out of 10 spots with a formula of using “edutainment” to appeal to...
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