Dunelm places the Umehs at the heart of its 'Real Families' campaign

The British home furnishings retailer, Dunelm, has once again placed a real family at the heart of its spring campaign, to provide its audience with an authentic taste of what the brand has to offer.

Staying true to the store's multi-campaign premise. 'Our Homewares, Your Home,' the 'Real Families' campaign highlights Dunelm's role in helping customers create a home they love.  

Created by MullenLowe London, the ad features a light-hearted chat between a couple as they discuss the decor of the home they share with their two young children. 

The ad takes a peep behind the doors of the Umehs house, as Mrs Umeh details how a trip to get a storage box from Dunelm ended up in with her redesigning the whole of Elijah's room with rocket curtains and rocket duvets.

Dunelm thus uses the Umehs to showcase its new spring products, which the family have used to furnish their home. 

Media for the campaign is being handled by Goodstuff and launches nationally today (20 February) across TV, and next week across display, Facebook, YouTube and Instagram. 

Dunelm's chief customer and digital officer, Leonie Foster, said: “Featuring a fourth real family, the ad perfectly demonstrates how we partner with our customers to help them create a home they love.” 

Mullenlowe's executive creative director, Mark Elwood, added: “Dunelm is The Home of Homes. Across the UK, every family has different tastes and needs at different life stages. We all appreciate having a home that suits our unique tastes at these times.

"This campaign reflects Dunelm’s amazing range and their ability to cater to those differing needs. Even if that’s as simple as a lamp vs ‘the big light’, or transitioning from your parents room to your very own bedroom."