Honda shopping cart proves vehicle safety
Honda has demonstrated the safety technology installed within its vehicles by releasing a 'driverless' shopping cart fitted with sensors and cameras in a busy Malaysian supermarket.The Honda Sensing...
View ArticleMachine learning and the evolution of marketing
Here’s a high-class question for you: “If your brand was going out for the evening, to a live performance with its friends, who would they be going to see together?”And here’s a low-grade one: “Is it...
View ArticleHow to continually improve advertising across paid media platforms
In 2019, how can marketers be expected to keep up with the growth and sophistication of digital advertising? How can they overcome the challenge of needing to be an expert in specific platforms while...
View ArticleTough Mudder flexes its commercial bicep by inking a sponsorship deal with...
Tough Mudder has picked up some nuts for the 2019 event season, as the veteran chocolate bar Snickers becomes the latest brand to join its diverse partnership portfolio. Key sponsors already on Tough...
View ArticleKarl Lagerfeld's legacy: 'If I hadn't been in fashion, I would...
Designer and decades-long Chanel creative director Karl Lagerfeld has died at the age of 85. On Tuesday 19 February the man at the helm of the iconic fashion house passed away in Paris, leading to an...
View ArticleDCMS 'fake news' report is a leap forward for political ads, but...
The government’s long-awaited Disinformation and ‘Fake News’ report (under the chairmanship of Damian Collins MP) is finally out today, and we are very pleased to see that it has in its recommendations...
View ArticlePorsche recycles retired race tires into playable vinyl records to celebrate...
Porsche has retired its famed 919 Hybrid from the racing circuit, but rather than putting it in a museum, the automaker has given new life to its tires in audio form.After Porsche exited the LMP1 class...
View ArticleDroga5 NY promotes Casey Rand and Karen Land Short to ECDs
Droga5 New York has promoted Casey Rand and Karen Land Short to the roles of executive creative directors.The two join the ranks of the creative department leadership, led by chief creative officer,...
View ArticleDCMS fake news report a leap forward for political ads but now the government...
The government’s long awaited Disinformation and ‘Fake News’ report (under the chairmanship of Damian Collins MP)is finally out today, and we are very pleased to see that it has in its recommendations...
View ArticleGhosting, benefits and increased budgets: marketing hiring trends for 2019
Despite record low US unemployment numbers, research from McKinley Marketing Partners found that 62% of marketers expect to hire for growth in 2019.McKinley's 2019 Marketing Hiring Trends report found...
View ArticleWhat men really want (in return for loyalty)
How can brands create loyalty rewards for men that actually work?Understanding what the members of your loyalty programme really want is the crucial component in developing effective rewards. Men’s...
View ArticleSmirnoff enlists Annie Mac to 'equalize' music's gender imbalance
In a bid to turn the diversity dial in the music industry, Smirnoff has launched an ‘Equalising Music Pledge’ initiative spearheaded by BBC Radio 1 DJ, Annie Mac.The pledge is part of Smirnoff’s...
View ArticleWhy is personalization so difficult?
Imagine being visited by a traveling merchant who sells fabrics, furnishings, spices, dry fruits and other goods. The moment the merchant steps into your home, he begins gathering data in his mind. As...
View ArticleYoung People First teams with street artist Foka Wolf and RBH for...
Leamington-based charity Young People First and Birmingham street artist Foka Wolf have partnered with Midlands-based creative agency Rees Bradley Hepburn (RBH) to create a series of spoof...
View ArticleHow to get the most out of LinkedIn Live
This week LinkedIn announced the launch of its new live video feature, LinkedIn Live. It’s currently being rolled out in the US as an invitation-only beta, with plans to launch globally further down...
View ArticleDunelm places the Umehs at the heart of its 'Real Families' campaign
The British home furnishings retailer, Dunelm, has once again placed a real family at the heart of its spring campaign, to provide its audience with an authentic taste of what the brand has to...
View ArticleAds We Like: Apple Watch wearer takes ‘Flight’ to promote Series 4
A woman runs along a mountain track during a blustery day, gaining speed as she climbs uphill. Suddenly she is swept up to the clouds and manages a series of mid-air acrobatic stunts and dance moves...
View Article‘It’s not a fight’ – the long-term strategy behind Bud Light’s #corntroversy...
The #corntroversy spat between Bud Light and MillerCoors is more than just Twitter drama and traded insults for the AB InBev brand – it forms part of a broader strategy developed to eke out a point of...
View ArticleUS Creative Work of the Week: Nike Football’s Super Bowl Air Force 1...
With all the Valentine’s Day campaigns and other timely ads that have been released recently, Nike’s Super Bowl activation still managed to jump to the top of the pile this past week, garnering nearly...
View ArticleGamble Aware launch largest ever public health campaign
Gamble Aware has put its chips down with the largest ever national public health campaign for safer gambling, harnessing humour to reach out to problem gamblers who are often harbouring ‘Bet...
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