Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits, and more, click on the project to expand to full screen and click on the stars to vote and help choose the US Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 6.
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To submit work for our Creative Works section, fill out this online form.
Show me entity :: 25604
Show me entity :: 25605
: 'The New Normal'
Agency:
Client:
Date: February 2019
LA-based cannabis company MedMen has tapped famed director Spike Jonze to film its latest commercial campaign. The two-minute, pro-cannabis spot follows the tumultuous history of weed and how it now stands to benefit society.
MedMen also got Grey’s Anatomy star Jesse Williams to star in the film. The ad furthers MedMen’s vision where legalized and regulated cannabis creates a safer, healthier and happier world.
The commercial chronicles society’s evolving perceptions of the plant, from pre-prohibition to the modern, legal industry of today. It starts in Colonial days, as we learn that George Washington had a hemp farm, then runs up to the anti-pot propaganda film, Reefer Madness and shows how the plant was criminalized. ‘The New Normal’ takes the audience on a journey through the illegal past of weed and looks to a hopeful view for the future now that it is legal in many states, including California.
Credits:
Director - Spike Jonze
Featuring - Jesse Williams
Written by - Spike Jonze, Jesse Williams, Tommy Means
Cinematography - Bradford Young
Production Design - James Chinlund
Music Composition - Frank Dukes
Music Editor - Ren Klyce
Wardrobe - Jennifer Johnson
Creative Director - Tommy Means for Mekanism
Executive Producers - Co-Founder and President Andrew Modlin, Co-Founder and CEO Adam Bierman, Chief Marketing Officer David Dancer for MedMen
Producers - Amanda Adelson, Laura Klein, Emily Skinner, Eriks Krumins for MJZ; Annie Uzdavinis for Mekanism
Editor - Joe Guest for Final Cut
Assistant Editor - Dillon Stoneburner
VFX Supervisor - Alexander Thomas for FrameStore
Colorist - Beau Leon
Sound Engineer - John Bolen for Formosa
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Show me entity :: 25628
: 'El corrido de David y Goliat'
Agency:
Client:
Date: February 2019
The Southern Poverty Law Center (SPLC) and the Latin Grammy-winning band Flor De Toloache have released a song that aims to help prevent human rights abuses by conveying important information about the rights immigrants can exercise when interacting with law enforcement and immigration authorities.
The single, El corrido de David y Goliat, out now on Chulo Records, is the first release of the Immigrant Songs Initiative. It is available on all digital streaming platforms and for sale on iTunes and streaming on Spotify.
The song is a corrido, a popular narrative music genre about oppression, the daily life of peasants and other socially relevant topics. Many corrido stories relate to the lives of people living near the border, who deal with fear and abuse on an everyday basis. One of the goals of the project is to reach people who may not have access to modern media where legal information is commonly dispersed – which is why the song is being played on broadcast radio, with distribution tailored to specifically focus on regions with high immigrant populations.
The effort includes a video to share the broader message of the Immigrant Songs Project. It provides further understanding of the legal abuse suffered by many immigrants and refugees across the border. The concept was developed with creative support from Wing – the multicultural unit of Grey.
Credits:
CREATIVE AGENCY: Wing / Grey
Advertiser: Southern Poverty Law Center
Spot Title: El Corrido de David y Goliat
First Air Date: 2/22
Agency: Wing / Grey
Chief Creative Officer: Pepe Aguilar
Creative Director: Bernardo Rodriguez
Copywriter: Tomás Salazar
SVP Account Director: Ernesto James
EXECUTIVE PRODUCTION: Townhouse
Townhouse Head of Integrated Production: James McPherson
Townhouse Exec. Producer: Tania Salter
Townhouse Producer: Momo Parra / Nadina Steinberg
Townhouse Music Producer: Leland Drake
Production Company (location): TH Studios
Camera & Photography: Chase Wagner / Aaron Meehan / Momo Parra
Editor (person & company): Dominick Martimucci
Stock Video: Getty images
Post Producer: Celines Cordero
Band Producer: Jacob Plasse
Recording Studio: Studio G
Music/Sound Design (person & company): TBD
Principal Talent:
Singer & cords: Shae Fiol
Singer and cords: Mireya Ramos
Singer and trumpet: Julie Acosta
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Show me entity :: 25650
: 'Reflection'
Agency:
Client:
Date: February 2019
Liberty Mutual Insurance has released a humorous national advertising campaign in a bid to highlight how it can help protect people from overpaying for their insurance coverage.
Developed by Goodby Silverstein & Partners (GS&P), the adverts feature LiMu Emu and Doug, who aim to help deliver suitable insurance packages within the 30-second commercials by offering their expertise to the public.
The campaigns were directed by Craig Gillespie who was behind the Oscar-nominated ‘I, Tonya’ and Lars and the Real Girl, while The Mill was taksed with using CGI to bring LiMu Emu to life.
Credits:
Agency
Ad Agency: Goodby Silverstein & Partners
Client: Liberty Mutual Insurance
Title of Creative Work: LiMu Emu & Doug
Client
Chief Marketing Officer: Emily Fink
VP, Brand and Integrated Marketing: Jenna Lebel
Director of Marketing and Communications: Lisa Paige
Program Manager, Broad Reach Marketing: Rachel Pannullo
Program Manager, Broad Reach Marketing: Jacqueline Cuccia
Creative
Chief Creative Officer: Margaret Johnson
Executive Creative Director: Danny Gonzalez
Executive Creative Director: David Suarez
Associate Creative Director: Caroline Cappelli
Associate Creative Director: Ryan Tovani
Associate Creative Director: Justin Ralph
Design Director: Ryan Self
Creative Director: Mike Landry
Motion Artist: Chad Ford
Production
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: Leila Gage
Assistant Broadcast Producer: Alexis Bley
Account Services
Managing Partner: Brian McPherson
Group Account Director: Chris Ferko
Account Director: Cassi Norman
Account Manager: Tom Yadron
Assistant Account Manager: Haley Grialou
Brand and Communication Strategy
Head of Brand Strategy: Bonnie Wan
Group Communication Strategy Director: Dong Kim
SR. Research & Analystics Strategist: Jessica Badrous
Group Brand Strategy Director: Katie Coane
SR. Brand Strategist: Marisa Perazzelli
JR. Brand Strategist: Shaza Elsheshtawy
Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Jaime Szefc
Business Affairs Coordinator: Brittany Longden
Production Company:
Company Name: MJZ
Director: Craig Gillespie
Director of Photography: Masanobu Takayanagi
Production Designer: Jamie Vickers
Executive Producer: Emma Wilcockson
Producer: Martha Davis
Editorial Company:
Company name: Spotwelders
Editor: Haines Hall
Assistant Editor: Luke Buckley
Senior Producer: Lisa English
Executive Producer: Carolina Padilla
Telecine
Company name: The Mill
Colorist: Adam Scott
Sr. Color Producer: Liza Kerlin
Executive Producer, Color: Linda Jackson
VFX/Finishing
Company name: The Mill
Director of Production: Enca Kaul
Senior VFX Producer: Hillary Thomas
Associate VFX Producer: Vanessa Yee
Shoot Supervisor: Tara DeMarco & Ed Boldero
Creative Director: John Leonti
2D Lead Artist: Tim Rudgard
3D Lead Artist: Ed Boldero
Design: Greg Rubner & Patrick Kipper
Music
CCO: Andrew Sherman
EP: Annick Mayer
Producer: Stone Irr
Sound Design
Sound Design: Lime Sound Design
Sound Designer: Michael Anastasi
Audio Engineer: Joel Waters
Head of Production: Susie Boyajan
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Show me entity :: 25640
: 'Lessons that last a lifetime'
Agency:
Client:
Date: February 2019
A new TV campaign by Invisible Man for the Girl Scouts of the USA focuses on the iconic Girl Scouts Cookie programme, explaining to viewers how the decades-old tradition of fundraising by selling sweets door-to-door can teach young women lifelong values.
In the spot, a young girl sells cookies on the doorstep, backed up by an invisible cookie-shaped mascot that eggs her on. The piece shows the young scout at different stages of her life, showing how she takes the lessons learned from the organisation through her life in education and business. As the spot ends, it shows her passing on the tradition - and her steadfast cookie friend - to her own young daugher.
Invisible Man said: "'Lessons That Last A Lifetime' was created to highlight the true purpose of the Girl Scout Cookie program beyond just providing America with their annual Thin Mint fix."
Credits:
Agency: Invisible Man
Rachel Howald - writer/art director & founder of Invisible Man
Lisa Goore - producer
Lisa Goore - producer
Production Company: Raucous Content
Executive Producer - Steve Wi & Phyllis Koenig
Director - Vance Malone
Director of Photography - Sy Turnbull
Executive Producer - Steve Wi & Phyllis Koenig
Director - Vance Malone
Director of Photography - Sy Turnbull
Producer - Larry Gold
Editorial: Cosmo Street Editorial
Exec Producer - Maura Woodward
Editor - Aaron Langley
Asst Editor - Chrissy Doughty
Producer - Paolo Solarte
Color Correct: Chimney
Colorist: Lez Rudge - Colorist
Kody Wescott - Assistant Colorist:
Tierney Farrell - Color Producer:
Finishing: Ntropic
Exec. Producer - Helena Lee
CD/Lead Flame Artist - John Yu
Flame Artist - Mark Sanna
Sr. Producer - Veronica Ware
Music: Mophonics
Music composition and arrangement - Roberto Murguia
Executive Creative Producer - Jean Scofield
Creative Producer/Partner - Kristoffer Roggemann
Executive Creative Director/Partner - Stephan Altman
Head of Production/Partner - Shelley Altman
Audio: Honeymix
Mary Ruth Tomasiewicz - Executive Producer
Eric Thompson - Audio Engineer
Mary Ruth Tomasiewicz - Executive Producer
Eric Thompson - Audio Engineer
Casting: Eesther Casting
Casting director - Esther Seznie
VO Casting: Honeymix
Mary Ruth Tomasiewicz - Executive Producer
Mary Ruth Tomasiewicz - Executive Producer
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Show me entity :: 25638
: 'Tecovas campaign'
Agency:
Client:
Date: February 2019
In its first campaign with Greatest Common Factory, hired in October 2018 as its creative agency of record, boot and western wear maker Tecovas appeals to its broad and versatile customer base with a campaign that focuses on everything that goes into Tecovas product - comfort, versatility and quality.
Tecovas worked with Greatest Common Factory to develop three sets of 15-second commercials for TV and online that speak to the brand’s dynamic customer sets, from lifelong western boot wearers and southern-dwelling millennials who like boots for work and play, to those across the US who incorporate western wear to their wardrobe. Together, the commercials showcase how Tecovas’ boots, apparel and accessories are comfortable, versatile and statement-making, while emphasizing the individuality and self-confidence of those who wear Tecovas.
For example, in 'Thank God for Boots,' a ruggedly handsome spokesman is at a bar with an attractive woman. “If I were wearing loafers,” he says,” this would be a very different night. Thank God for boots.” In 'Snake,' he’s in the field. “I saw a snake back there and I ran away,” he says. “I’m comfortable with that.” And 'Day & Night' takes him from loading wood into a truck in daylight to a swanky bar at night. “My day can start here, and end here,” he says. “Let’s see loafers do that.”
Credits:
Client Tecovas
Executive Producer Karen Jacobs
Creative Lead Zach Rener
Director John Trahar
DP Tyler Crelia
Writer Zach Rener
Editor Tyler Crelia
Post Editor/Finished Nick Smith
Content Producer Cassie Collin
Talent Gregg Avedon
VO Tom Kane
Line Producer Sue Crain
Production Manager Jordan Danks
Executive Producer Karen Jacobs
Creative Lead Zach Rener
Director John Trahar
DP Tyler Crelia
Writer Zach Rener
Editor Tyler Crelia
Post Editor/Finished Nick Smith
Content Producer Cassie Collin
Talent Gregg Avedon
VO Tom Kane
Line Producer Sue Crain
Production Manager Jordan Danks
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Show me entity :: 25652
: 'The Chase'
Agency:
Client:
Date: February 2019
Coca-Cola's newest flavor, Orange Vanilla Coke, uses a crazy chase scene with a truck hauling oranges screeching through city streets with a Coca-Cola truck and ice cream truck. As all three grind to a halt, thanks to an unflinching crossing guard, a can of the new flavor rolls to a stop at her feet.
Credits:
Agency: Wieden+Kennedy
Client: Coca-Cola
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: 'Naturdays'
Agency:
Client:
Date: February 2019
Natty Light is introducing Naturdays, a session-able light lager brewed with strawberry lemonade flavor.
Just in time for spring break, Naturdays are filtering into stores across the United States now and will be available nationwide. Inspired by all the social creatures who embrace the 'Natty lifestyle', the packaging is covered in pink flamingos.
The company says that a Naturday is more than just a beverage, it's also an epic day with friends. To help the brand show the world exactly how to have a Naturday, Natty teamed up with legendary retired NFL punter Pat McAfee. Host of his own hit podcast The Pat McAfee Show, McAfee is known for storytelling ability.
The brand is also outfitting a Nascar vehicle with the branding.
Credits:
Natural Light
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Show me entity :: 25661