Carafem runs campaign to remind women of their right to choose to have abortions
Self-described Reproductive health care company Carafem has released an online video and poster campaign in a bid to highlight that women have a legal choice when it comes to having an abortion.The...
View ArticleThe brand safety pendulum has swung too far for news
In 1987 the head of the American Family Association (AFP) circulated pictures of Mighty Mouse snorting a powdered substance from a flower, changing Mighty Mouse from a depressed mouse to happy mouse....
View ArticleFinalists for The Drum Search Awards 2019 revealed
Data, omni-channels and search campaigns that think outside the box have been making a mark in the entries of The Drum Search Awards 2019.Our panel of industry experts came together recently to debate...
View ArticleWho killed Kraft? Independent food and drink producers, that’s who
By now, you’ll probably have seen the news surrounding Kraft Heinz, their 27% drop in stock, and the fact they’re writing down their Kraft and Oscar Mayer brands by £11.8bn. Albeit a balance sheet...
View ArticleIt's time we all demand that ethics catch up with technology in modern...
The initial trickle of bad news stories for the tech platforms has, over the past 12 months, become a full blown torrent. Every single week sees another story that is not confined to the industry press...
View ArticleLucky Generals aims to 'bring a bit of mischief' as it expands...
London-based agency Lucky Generals is heading to New York, opening offices there in March. About 50% of the agency’s revenue already comes from U.S. clients, including AB InBev, Amazon, and Celebrity...
View ArticleWhat agencies need to know about building a brand in the age of experience
Andy Fennell, the former chief marketing officer at Diageo and now executive chairman of Bloom London, explains why agencies need a complete change of mindset to meet the challenges of today's...
View ArticleLego named Nickelodeon's Kids' Choice Awards' first-ever...
The Lego Group has partnered with Nickelodeon as it becomes the first-ever global sponsor of the Kids’ Choice Awards (KCA) due to take place next month in LA. The partnership will feature an...
View Article5G: fast, connective and huge capacity - but is it worth it?
With MWC happening this week, it's easy to get nostalgic about the history of mobile. Some of you reading this might remember 1G, distinguished of course by the infamous brick phone. If you were born...
View ArticleTop R/GA strategist Mark Lester joins We Are Pi as director of strategy
Mark Lester has departed R/GA New York to take up the role of director of strategy for Amsterdam-based agency We Are Pi. Lester has been brought on to connect the dots across We Are Pi's strategy...
View ArticleWhy you should 'give a fork' about the origins of The Drum Chip...
Barnacles Fish & Chip Shop in Llandudno, Wales, was once the talk of Soho, when its ad campaign scooped a heap of awards, the campaign was the work of an advertising nobody. The client was his mum....
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US Creative Works: featuring W+K, Mekanism, Grey and more
Welcome to The Drum's US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the...
View ArticleThe launch lowdown: Jamie Oliver's petrol station delis and Gaza’s...
February. What happened? You opened your Christmas presents, blinked, and now you’re stuck in a mire of work, broken New Year’s resolutions and that weird Stockholm Syndrome you get from waiting six...
View ArticleMission chooses Immediate Future to wrap-up social media
UK branded wrap producer Mission has appointed social media agency Immediate Future to bring its range of Mission Kids, Mission Deli and Mission Simply Good to life on social media. The win follows a...
View ArticleThomas Cook Airlines hypnotises frequent flyers to experience flying for the...
After research revealed that 35% of Brits had fallen out of love with air travel because it had become mundane, Thomas Cook Airlines enlisted TV hypnotist Aaron Calvert to relight the fire by giving...
View ArticleGaming on the go: The untapped opportunity of mobile gaming
With a global user base of about 2.1bn and annual revenues of about $60bn, to say the mobile gaming industry is exploding is somewhat of an understatement.This March, pioneering voices in the mobile...
View ArticlePuma and Manchester City team up with £650m kit partnership
Pumaand City Football Group have signed a long-term deal which will see the sportswear kit out Premier League champions Manchester City, as well as four sister clubs in Australia, Spain, Uruguay and...
View ArticleBusiness on the move including The Lego Group, PayPal, The FA, Facebook, and...
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.Global winsThe Lego Group has partnered with Nickelodeon as...
View ArticleLancashire Police puts If Agency in the frame for digital awareness campaign
Lancashire Police is hosting its first 'digital experience' awareness event as part of a new communications programme, targeting frontline officers and staff.It comes in response to the Policing Vision...
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Channel 4 experiments with ad free service on revamped All 4
Channel 4 has revamped and refreshed its video-on-demand (VoD) service, All 4, and introduced a paid tier that eliminates advertising. Select users are being invited to trial the paid-for upgrade which...
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