UK branded wrap producer Mission has appointed social media agency Immediate Future to bring its range of Mission Kids, Mission Deli and Mission Simply Good to life on social media. The win follows a three-way pitch.
Immediate Future is responsible for social media across all of Mission Foods product range. The agency has been briefed to achieve stand-out for the FMCG brand in a noisy social marketplace and to leverage social to drive product trial and purchase.
Launching with the mini wraps, Mission Foods will be sharing food serve ideas, recipes and playful motion graphics on social to help the brand stands out in feed.
Ieva Dvilinskiene, senior brand manager at Mission, said: “Immediate Future married thumb-stopping motion visuals with humour, with clear drivers to shopper triggers and missions. It just wasn’t the usual run of the mill social posts, it was copy and context paired with beautiful and amusing stop motion that leaps from the social apps to grab attention.”
Louise Pike, marketing and innovation director at Mission, added: “The healthy food options for kids aren’t always fun and the fun options aren’t always healthy. Our new mini wrap range on social will show how eating healthy can be brilliant fun! From a snack on the sports field to a cooking session with Grandad, we can tie the brand back to simple yet creative and nutritionally-balanced mealtimes.”
With its in-house creative studio, Immediate Future is able to develop creative executions on a fast turnaround that allows for agile, in-the-moment posting that reflects trends and interests among the parent audience.
Colin Jacobs, managing director at Immediate Future, said: “Smashing through the noise on social is just part of the plan. We brought social data and brand insight together to define clear shopper missions. We considered what would trigger purchase and how would Mission wraps be remembered while in store – driving trial and repeat purchase.
“Our partnership launches with the promotion of the Mission Kids mini range. Inspiring moments of fun creation between parent and child, creating new and inventive fillings, that leads to an entertaining and nutritional meal or snack time. Our aim is to make the new range memorable and front of mind in store.”
Immediate Future works with clients including Zoggs UK, Bargain Booze, Cat’s Protection, and Molson Coors.