The Drum Recommends: Commended is highlighting CSI Media who helped My Candy Cloud create a new brand and e-commerce website.
In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.
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This case study and other interesting content can be found on CSI Media's profile on The Drum Recommends.
My Candy Cloud is a family-run confectionery company that sell a yummy variety of mouth-watering treats. There are sweet jars, sweet cones and sweet bouquets packed with delicious sweeties… the perfect gift or special treat!
The Challenge
CSI Media were approached by My Candy Cloud to create a new brand and e-commerce website. Established in 2018, My Candy Cloud is very much in its infancy and thus needed a vibrant brand to make its mark in a super-competitive market. They felt that their current branding was not exciting or vibrant enough and didn’t align with their future vision for the brand.
The Brand
We began by exploring the competitive landscape and analysing the branding of other confectionary companies. Our analyses unwrapped a surprising observation: the branding and packaging was often lacking that ‘magical’ vibe. We wanted to captivate people with our visual identity, and create a ‘WOW’ reaction in people.
Our designers started by experimenting with brightly coloured patterns and illustrations of tangled sweets tessellating together inside of a bag. These patterns form the heart of the visuals and are used across the identity.
E-Commerce Website
Our aim was to replicate the awe, excitement - and almost uncontrollable indulgence you feel when you walk into a sweet shop - in a digital experience. The design team carefully considered a selection of WordPress commerce themes and selected one that met My Candy Cloud’s business requirements. We optimised the theme by applying custom styling changes so that the website aligned with the new and colourful identity.
Furthermore, we integrated the WooCommerce e-commerce plugin, an online store where users can purchase a selection of yummy treats. The new website also acts as a marketing tool to help propel the new brand and generate sales.
Nicola Williamson, Managing Director, My Candy Cloud
“I am absolutely thrilled with the branding, it works across all of my products, website and social media. CSI Media really listened to the feel and look I wanted for the brand and did an amazing job. They have gone above and beyond at every stage of development and I would definitely recommend their services without hesitation. I look forward to using them again in the future.”
CSI Media
CSI Media is an AWARD-WINNING digital agency in Cheshire. We offer a full suite of digital services, from branding and marketing right through to web design and development.
To find out more about their agency visit their The Drum Recommends profile.