Why your e-commerce site is hidden from your customers
There are many factors that go into ensuring your website is 'rankable', but one of the most important issues for an e-commerce website is how well the search engine bots can understand the products on...
View ArticleResistance is futile, resilience is not in today's indie agency life
The marketing world is topsy-turvy. Clients are changing the way they work and they’re adapting fast. While they look to bring teams in-house, agencies are navigating choppy waters with trust dipping...
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KFC creates social media drive thru ad so feed-scrollers get fed
KFC Middle East has offered its take on a 'live-feed,' by launching a drive-thru that sits within social media threads, where users can order food at a click of a button. As users scroll through their...
View ArticleChina Mobile appoints Qumin to promote new image and CMLink sim card in the UK
China Mobile, China’s largest telecom corporation, has appointed Chinese creative agency Qumin to promote its CMLink sim card to overseas Chinese consumers in the UK.In China, the state owned brand...
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Creative Director’s Choice: Framestore's Jordi Barés on why the RXBar...
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.This week,...
View ArticleNielsen seeking new path with 'urgency' after poor earnings report
Nielsen is setting itself on a new course following a financially difficult 2018. Full-year revenue dropped 0.9%, and fourth quarter revenues fell by 5.8% compared to the last fiscal quarter of...
View ArticleThe Drum Recommends: Commended - CSI Media Scrumdiddlyumptious Branding &...
The Drum Recommends: Commended is highlighting CSI Media who helped My Candy Cloud create a new brand and e-commerce website.In this series, we explore the finest work created by The Drum Recommended...
View ArticleAlmost half of marketers say inaccurate data is the major challenge to...
The marketer’s arsenal has never been broader or more diverse. Which creates a challenge to know how to manage data collection, attribute results, allocate spend, and align various channels and...
View ArticleBooking.com challenges holidaymakers to embrace their curiosities and get...
Booking.com is inviting its customers to explore their curiosities in 'Live Curious' campaign. The campaign wills customers to look beyond generic apartments to unlock a wider world beyond. To...
View ArticleFuture Publishing acquires Mobile Nations to drive e-commerce
Future Publishing has added digital publisher Mobile Nations to its portfolio as it looks like drive US expansion and grow its e-commerce business.The deal is worth an initial $60m, with Future...
View ArticleThe Future of Food: plant, data, waste and wearables
The food business is about to face disruption of the sort that technology has forced on all other industries. "The role of food in our society cannot be understated. It is so much more than an energy...
View ArticleUS Air Force promotes women pilots as superheroes in recruitment campaign
As a fighter plane zooms through the sky, a woman’s voice says: “Every superhero has an origin story.” That’s the inspiring, high-flying start of the US Air Force’s latest recruitment campaign, one...
View ArticleThe Drum Recommends: Commended - Spider-Man: Into the Spider-Verse. Spinnaker...
The Drum Recommends: Commended is highlighting Spinnaker who helped My Candy Cloud create a new brand and e-commerce website.In this series, we explore the finest work created by The Drum Recommended...
View ArticleThe Drum Recommends: Commended - Since 1990 we haven't stopped. Cogent...
The Drum Recommends: Commended is highlighting Cogent who helped Vauxhall raise further awareness of Network Q.In this series, we explore the finest work created by The Drum Recommended agencies. We...
View ArticleThe Drum Recommends: Commended - Golley Slater: Retirement. Redefined For...
The Drum Recommends: Commended is highlighting Golley Slater who helped create and launch the Otium Living brand.In this series, we explore the finest work created by The Drum Recommended agencies. We...
View ArticleThe Drum Recommends: Commended - Cogent: Become the Master of Your Kitchen...
The Drum Recommends: Commended is highlighting Cogent who helped create AEG's latest TV ad.In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top...
View ArticleThe golden rules of modern brand building
In the 'golden age' of advertising, building a brand was relatively straight forward. You knew your customer, you knew what they responded to, and there was a finite number of ways to reach them....
View ArticleAmazon discontinues Dash buttons, a DTC forerunner
Consumers have nearly everything available at their fingertips. So, as the world becomes increasingly digitized, Amazon is doing away with its in-home Dash buttons.Amazon introduced the...
View Article10 questions with... Sheryl Marjoram, managing director of McCann London
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticleLinkedin's pop-up, the Linked Inn, to offer career advice in London
LinkedIn is set to push into the physical world for a short time only, dispensing career advice from a London pub suitably called the Linked Inn.On the 5/6 March, the brand will take up residency in 46...
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