In the 'golden age' of advertising, building a brand was relatively straight forward. You knew your customer, you knew what they responded to, and there was a finite number of ways to reach them. Television, radio, print, direct marketing.
The rules of brand building today are not so simple. Faced with increasing responsibility for growth, data, transformation and innovation; evolving agency models; increased competition and an ever-changing suite of technologies and platforms - brands face more opportunities and challenges than ever before.
What does it take to build a modern brand in today’s world? Is there a secret sauce that stands the test of turbulent times?
This March at the iconic Drum Arms in Austin, Texas, we will be bringing together industry experts to take a look at the guardians and gatekeepers of the world's most successful brands, and how they have built and maintained their legacy in the face of a shifting landscape.
Put March 11th in your diary, from 3pm-4pm. Leave with the tools to future-proof your brand.
Who doesn't want that?