Plenty of people wait until the last minute to do their holiday shopping. Advertisers are often ready to speak to those people right before they hit the stores, and some hold their campaigns until the last minute.
We've compiled a few Christmas odds and ends to get you in the mood for the season if you weren't already. There's also some travel advice and holiday tunes as well as messages of hope and sage warnings.
Click through to each Creative Works box to see the full campaign and vote on your favorites, and visit our Creative Works home page to find all the season's holiday spots.
Show me entity :: 17222
The Tombras Group: National Highway Traffic Safety Administration 'Driver Sober or Get Pulled Over'
Agency: The Tombras Group
Client: National Highway Traffic Safety Administration
Date: December 2017
According to the National Highway Traffic Safety Administration (NHTSA), 37,461 people were killed in motor vehicle traffic crashes in 2016, and 28 percent (10,497) of those fatalities were in crashes during which a driver had a blood alcohol concentration (BAC) over the legal limit.
Knoxville-based agency, the Tombras Group developed this year’s "Drive Sober or Get Pulled Over" campaign, its 13th year doing so, for the first time putting people directly into the immediate aftermath of a drunk driving crash scene. This is not something NHTSA has attempted before as the annual campaign has always focused on the moments prior to the drive or accident.
The campaign asks: Is today the day you get pulled over? Is it really no big deal to drive home one more time? This year’s campaign sets out to reinforce the idea that the risks are real and make the consequences abundantly clear, seen through a first person crash scene. Other spots, including one in Spanish, also drive home the point.
Credits:
"Today’s the Day"
Agency: The Tombras Group
Art Director: Noah Williams
Copywriter: Daniel Elmslie
Producer: Christian Busch
Production Company: The Corner Shop
Director: Wilfrid Brimo
Editorial House: Work
Post Production: Method
Music and Sound Design: Q-Department
Agency: The Tombras Group
Art Director: Noah Williams
Copywriter: Daniel Elmslie
Producer: Christian Busch
Production Company: The Corner Shop
Director: Wilfrid Brimo
Editorial House: Work
Post Production: Method
Music and Sound Design: Q-Department
"No Big Deal" TV
Agency: The Tombras Group
Creative Directors: Nick Vagott and Brian Potter
Producer: Christian Busch
Production Company: The Corner Shop
Director: Wilfrid Brimo
Editorial House: Work
Post Production: Method
Music and Sound Design: Q-Department
Agency: The Tombras Group
Creative Directors: Nick Vagott and Brian Potter
Producer: Christian Busch
Production Company: The Corner Shop
Director: Wilfrid Brimo
Editorial House: Work
Post Production: Method
Music and Sound Design: Q-Department
"No Big Deal 360/VR"
Agency: The Tombras Group
Creative Directors: Nick Vagott and Brian Potter
Technical Director: Tim Wagner
Developer: Andre Hayter
Producer: Christian Busch
Production Company: The Corner Shop
Director: Wilfrid Brimo
Post Production: Deluxe VR and Method
Music and Sound Design: Q-Department
Agency: The Tombras Group
Creative Directors: Nick Vagott and Brian Potter
Technical Director: Tim Wagner
Developer: Andre Hayter
Producer: Christian Busch
Production Company: The Corner Shop
Director: Wilfrid Brimo
Post Production: Deluxe VR and Method
Music and Sound Design: Q-Department
"The Meeting"
Agency: Culture ONE World
Creative Director: Duly Fernandez
Production: Shooters Films
Director: Gustavo Asensi
Editorial: Postworks
Editor: Victor Ridaura
Music: Sherri Chung
Sound Design: HDmedia
Agency: Culture ONE World
Creative Director: Duly Fernandez
Production: Shooters Films
Director: Gustavo Asensi
Editorial: Postworks
Editor: Victor Ridaura
Music: Sherri Chung
Sound Design: HDmedia
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Show me entity :: 17174
R/GA: Verizon 'Holiday Hintlist'
Agency: R/GA
Client: Verizon
Date: December 2017
Picking out the perfect gift is notoriously difficult. To help make it a little easier, R/GA and Verizon partnered with Spotify to create a tool that empowers both gift givers and receivers to ensure loved ones get what they really, really want this holiday season.
Now available at www.vzw.com/playlist, Holiday Hintlists are fun, surprisingly specific, curated playlists that spell out what tech products consumers want for the holidays.
The experience is designed to showcase Verizonwireless.com as a shopping destination for the holidays and promote the wide range of tech products available there, including popular smartphones, headphones, smartwatches and connected home devices.
Hintlist users simply select the gift they are interested in receiving and the experience generates a custom 'hint' playlist on Spotify. But these playlists aren’t like other playlists because they’re not meant to be listened to - they’re supposed to be read. The song titles spell out secret gift requests users can share with friends and families through their social channels.
R/GA curated hundreds of playlists, all featuring real songs already on Spotify with names like 'Z2' and 'Samsung S8,' for a unique experience tailor-made for millennials.
The activation is based on the insight that millennials, who are obsessed with sharing music playlists, actually create and share more of them during the holiday season.
Credits:
Agency: R/GA
Client: Verizon
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Show me entity :: 17226
72andSunny: Carl's Jr. 'Charbroiled Yule Log'
Agency: 72andSunny
Client: Carl's Jr.
Date: December 2017
In true fast food fashion, Carl’s Jr. and Hardee’s are crashing the holidays in their own unique way. Instead of turning on the same old Yule Log from your public access channel, head to Carl’s Jr. or Hardee’s YouTube channel and queue up their Charbroiled Yule Log Fireplace. Then relax in the soothing sights and sounds of a slow cooked, charbroiled burger on the grill while you open presents.
But the restaurants are not stopping there. Like many this year, the burger chain is tired of traditional holiday music and decided to put out their very first holiday album on Soundcloud. Lacking adequate instruments and general music know-how, Carl’s Jr. and Hardee’s improvised with the tools they have in the kitchen to put together this rhythmic track list:
-Deck The Halls (From Scratch)
-Deck The Halls (From Scratch)
-Twelve Days of $5 All-Star Meals
-Buttery Biscuit Smells (Jingle Bells Remix)
-Chicken Tenderland (Babes in Toyland Remix)
-Up On the Charbroiler
Credits:
Client:
Chief Executive Officer: Jason Marker
Chief Marketing Officer: Jeff Jenkins
Sr. Director of Brand Communication: Harry Mulkey
Director of Digital Media: Meredith Martin
72andSunny Team
Chief Creative Officer: John Boiler
Group Creative Director: Josh Fell
Creative Director/Designer: Helena Skonieczny
Creative Director/Writer: Jed Cohen
Jr. Writer: Shelby Guller
He. Designer: Hannah Tutera
Executive Film Producer: Molly McFarland
Film Producer: Ruben Barton
Group Strategy Director: Scott Jensen
Strategy Director: Michael Lewis
Brand Director: Jessica Francis
Brand Manager: Bella Gonzalez
Partnerships and Legal Director: Keli Christy
Partnerships and Legal Manager: Georgette Bivins
Partnerships and Legal Coordinator: Joseph Pereira
Chief Executive Officer: Jason Marker
Chief Marketing Officer: Jeff Jenkins
Sr. Director of Brand Communication: Harry Mulkey
Director of Digital Media: Meredith Martin
72andSunny Team
Chief Creative Officer: John Boiler
Group Creative Director: Josh Fell
Creative Director/Designer: Helena Skonieczny
Creative Director/Writer: Jed Cohen
Jr. Writer: Shelby Guller
He. Designer: Hannah Tutera
Executive Film Producer: Molly McFarland
Film Producer: Ruben Barton
Group Strategy Director: Scott Jensen
Strategy Director: Michael Lewis
Brand Director: Jessica Francis
Brand Manager: Bella Gonzalez
Partnerships and Legal Director: Keli Christy
Partnerships and Legal Manager: Georgette Bivins
Partnerships and Legal Coordinator: Joseph Pereira
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Show me entity :: 17228
Show me entity :: 17229
Ogilvy & Mather, Dublin, Ireland: Trócaire 'Trocaire Christmas '
Agency: Ogilvy & Mather, Dublin, Ireland
Client: Trócaire
Date: December 2017
The Irish overseas development agency, Trocaire has produced a striking new Christmas press ad called ‘Bethlehem 2017’ through Ogilvy Dublin / EightyTwenty, highlighting the work it does in the Middle East with both Palestinian and Israeli groups and is part of it’s wider Until Love Conquers Fear’ campaign.
Credits:
Client: Trocaire
Agency: Ogilvy/EightyTwenty
Concept: Emma Fielding and Mike Garner
Copywriter: Emma Fielding
Art Director: Mike Garner
Image: Getty/Martin Busek
Production Repro: Pat Hyland
Agency: Ogilvy/EightyTwenty
Concept: Emma Fielding and Mike Garner
Copywriter: Emma Fielding
Art Director: Mike Garner
Image: Getty/Martin Busek
Production Repro: Pat Hyland
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Wieden + Kennedy New York: Duracell 'Holiday Window Design'
Agency: Wieden + Kennedy New York
Client: Duracell
Date: December 2017
Duracell unveiled a holiday pop-up storefront window in New York City, the first of its kind for the brand. The window can be found at 101 Seventh Avenue South in the heart of Manhattan's West Village and will be on display for passersby through Christmas.
The window continues with the theme of chaos with what starts out as a lovely holiday setting - a Christmas tree topped with a larger than life Duracell Battery, children playing, toys buzzing, all soundtracked by Bing Crosby's "It's Beginning to Look a Lot Like Christmas," until it suddenly shifts.
The track screeches and an animatronic scene of Christmas chaos is revealed.
The lights flicker, the drone falls from the sky, dancing Santa halts and the whole things falls like dominoes. Without Duracell batteries, it's pure chaos.
The holiday window lives online too with a custom Snapchat geofilter and, for those not planning on being nearby, a making of video will follow next week.
The window was designed by agency Wieden+Kennedy New York.
The lights flicker, the drone falls from the sky, dancing Santa halts and the whole things falls like dominoes. Without Duracell batteries, it's pure chaos.
The holiday window lives online too with a custom Snapchat geofilter and, for those not planning on being nearby, a making of video will follow next week.
The window was designed by agency Wieden+Kennedy New York.
Credits:
Agency: Widen + Kennedy New York
Client: Duracell
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lululemon athletic inc.: lululemon athletic inc. 'Tis The Season To Be Zen'
Agency: lululemon athletic inc.
Client: lululemon athletic inc.
Date: December 2017
Whilst Christmas can certainly be a time of fun and joy, even the most festive of us will usually admit it can bring its challenges. It’s small wonder that scientists identify it as one of the most anxiety-inducing times of the year.
Thankfully, some soothing help is at hand, and all it requires is five minutes of time to step back and simply breathe.
Breathe It All In is a series of guided mindful practices created by lululemon, the Canadian athletic apparel brand rooted in the philosophy of living a purposeful and inspired life. It aims to help people harness the power of breath to transform the moment, be it to boost energy, create calm or offer reprieve in mind, body and spirit during the festive season.
Created by a variety of experts from lululemon’s collective around the world, it includes one from best-selling author, meditation teacher and lululemon Global Yoga Ambassador - Gabby Bernstein. All are available on lululemon.co.uk, iTunes and Spotify.
Each guided practice offers listeners a different breath experience and outcome – from finding a quiet moment to create peace and calm, to connecting with the world or others around you.
In addition to the lululemon mindful practices, a digital visualisation will offer a moment of visual reprieve – a moment to stop and take it all in with soothing colourscapes and flowing animations.
Credits:
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Show me entity :: 17238