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What this year's Cyber Weekend results can prepare us for in 2018
As the e-commerce world readies itself for the last push of 2017, in-house teams and agency partners alike will be finishing up their final rounds of Cyber Weekend number crunching.With figures now...
View ArticleUS Creative Work of the Week: HoneyBaked ham is better than 'Kelly...
People love ham for the holidays, and apparently they love watching glamour shots of perfectly baked ham versus a frustrated woman who can't seem to get a ham right. HoneyBaked Ham's holiday ad came...
View ArticleKFC taps ‘unknown actor’ to play Colonel Sanders in latest TV push
Actors including Rob Lowe, Norm Macdonald and Jim Gaffigan have all taken turns playing KFC’s iconic Colonel Sanders, but the latest man to land the role is one who’s still waiting for his big...
View ArticleTransparency and Trust: How to boost returns on marketing investment in 2018...
With the continuing fall out of Brexit and how it impacts on consumer confidence, a knock-on effect will be how that influences brand budgets, and as a consequence, a push for real focus on ROI as a...
View ArticlePenske Media steps in to inject new life into Rolling Stone
Digital mediahouse Penske Media has stepped in to aquire a majority interest in Wenner Media, the family company that founded and ran rock bible Rolling Stone.The classic publication was put up for...
View ArticleRestoring trust will bring in a sustainable digital future, says the IAB: The...
Digital trading focused on the quality considerations and effective use of budgets last year, according to IAB, which believes that work around restoring trust has been huge and some of those...
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Ad of the Day: Scroll to trek 9 miles with Sierra Leonean schoolchildren in...
David&Goliath (D&G) partnered up with non-profit Shine on Sierra Leone to illustrate the harrowing three-plus hour-long journey for students in the African nation.To raise donations for a new...
View ArticleFacebook strikes first major music rights deal with Universal Music
Universal Music Group (UMG) has signed an 'unprecedented' global deal with Facebook which will see it become the first major music company to license its recorded music and publishing catalogs across...
View ArticlePoundland social team doesn't face sack over teabag tweet - part of a...
UK discount retailer Poundland has denied its social accounts were hacked after it posted an off-colour tweet where an elf on the shelf elf teabagged a female doll.The brand’s creative juices were...
View Article2018: The year of the retail mashup
For all the “death of retail” articles written over the last year, there’s a reason to believe 2018 will be different. Why? There’s a renaissance happening in brick and mortars, where over 90% of all...
View ArticleWhy McCann’s Dom Butler co-founded a feminist Christmas tree angel brand |...
Women To Look Up To, the side project of McCann London creative Dom Butler, marries modern feminist idols with the traditional festive tradition of placing an angel on top of the Christmas tree.Working...
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Ad Council calls attention to food waste by sending tweens undercover in...
During the holiday season, many of us buy, and eat, way more food than we need. We may not think about all the food we waste, but a group of tweens, working with SheKnows Hatch Kids for a campaign for...
View ArticleDeutsch enlists Jack Frost (and Alexa) to help you chill this holiday with a...
Deutsch created a meditation skill for the Amazon’s Alexa-enabled devices that allows users to relax during the winter months.Holiday Chill includes four guided meditations narrated by Jack Frost as...
View ArticleSix PR stunts you may have missed in 2017
Given all the constant late-night POTUS tweet storms and the unstoppable #metoo movement, this hasn’t been the easiest year for a company to try to break through the noise and try to get noticed in a...
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Last minute pitches: eleventh hour holiday spots for late shoppers
Plenty of people wait until the last minute to do their holiday shopping. Advertisers are often ready to speak to those people right before they hit the stores, and some hold their campaigns until the...
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Heineken Go Places: an interactive online job interview
The Heineken Company represents a worldwide network of more than 250 brands in 70+ countries. For potential employees this means opportunities all over the world: they can go places. Dutch agency,...
View ArticleAd of the Day: NHTSA warns people not to drink and drive this holiday in...
A new campaign for the National Highway Traffic Safety Administration (NHTSA) uses visceral images of post-drunk driving crashes and pleading by family members in both English and Spanish to drive home...
View ArticleGravity Road hits the streets to crowdsource a thoroughly millennial...
Roaring fires, roast dinners, frankincense and myrrh are out – Santa’s topknot, reindeers on Snapchat and festive cockapoos are in! That’s according to Gravity Road’s comprehensive ‘millennial’ street...
View ArticleAmazon Alexa - 2018’s unlikely slave, stylist and parent
A couple of weeks ago I was on a panel at the Future of TV event with OMD’s Jean-Paul Edwards who said "I took my family on holiday and my daughter was crying. I asked her why and she said 'I miss...
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Taxi, not tech: How the ECJ's ruling threatens Uber's reputation...
The European Court of Justice (ECJ) in Luxembourg has ruled that Uber is a transport company rather than a digital service. The decision, which cannot be appealed, means that the app will be subject to...
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