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Angel Broking highlights investor frustrations to promote app

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Angel Broking Limited has showcased the frustrating experience of investing in India in a campaign to promote its new mobile app.

The campaign addresses India’s increasing sense of financial awareness and highlights the issues consumers face when trying to invest in a bid to showcase the seamless trading experience and expert advisory service it offers through its app.

The ad follows a customer through his trading experience and highlights his frustration as he is unable to do so using both offline and online experiences.

The integrated campaign, which was created by Leo Burnett India, aims to promote the

Angel Broking mobile app, which is powered by ARQ, a hyper-intelligent investment engine and investment advisory. The campaign also aims to strengthen Angel Broking’s brand as an in-depth source of advice to customers.

Vinay Agrawal, CEO, Angel Broking Limited said, “It is our constant endeavour to understand our consumer's core problems to give a definitive solution. We have put our best data scientists, technology experts, market researchers and deep industry experience at work and built the revolutionary investment engine ‘ARQ’.

"ARQ makes superior Investment advisory available to every Indian consumer which otherwise was only available to big-ticket and HNI investors. We understand the role that technology plays in our customer’s investment and trading journey, which is the reason why we have built a robust backend to offer an unparalleled experience.” 

Rajdeepak Das, managing director India & chief creative officer, Leo Burnett South Asia, said “The campaign talks about the journey every investor goes through; from facing issues with their relationship managers to lack of understanding or simply insufficient information on the current apps. The light-hearted execution takes you through a day in the life of an investor outlining the ironies of his life. Bridging this gap is the new Angel Broking app.” 

: 'Don't Be A Chomu'

Agency:
Client:
Date: April 2019
Angel Broking Limited has showcased the frustrating experience of investing in India in a campaign to promote its new mobile app.
The campaign addresses India’s increasing sense of financial awareness and highlights the issues consumers face when trying to invest in a bid to showcase the seamless trading experience and expert advisory service it offers through its app.
Credits:
 
 
 
Campaign Credentials:
CEO Publicis Communications, South Asia – Saurabh Varma
MD – India & CCO, Leo Burnett South Asia: Rajdeepak Das
MD – India & CSO, Leo Burnett South Asia: Dheeraj Sinha
COO, West: Rakesh Hinduja
Executive Creative Director: Gunjan Poddar
Creative Director: Manasvi Abrol, Gaurav Kumar
Associate Creative Director: Tinna Rajput
 
Head of Planning, Mumbai – Ajeeta Bharadwaj
Brand Strategy Associate – Shruti Gupta
 
VP: Divya Bhatia
Brand Services Partner: Rohini Radhakrishnan
Brand Services Associate: Kiron Kumar
 
Production Company: Prodigious
Director: Ryan Mendonca 
Executive Producer: Vandana Watsa
Producer: Andalib Patel
Post Producer: Sajid Sheikh
Music Director: Jamroom
Stylist: Mubaraka Huseini
Make up: Mansi Talwar
 
Tags: India
 
 
 
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