US Creative Work of the Week: Donate Life California gives speeders second...
Nobody likes getting pulled over by the police. But a program in California gives speeders and other minor traffic offenders a second chance – if they are organ donors.Those pulled over by Fullerton...
View ArticlePublicis appoints Fanny Yum as managing partner and CEO for Shanghai
Publicis Worldwide has appointed Fanny Yum as chief executive for Shanghai, a role she’s taken on in addition to becoming managing partner of its Communications division.Yum has joined from investment...
View ArticleWPP’s Essence launches innovation hub in Singapore after government backing
WPP agency Essence has launched an innovation, research and development hub in Singapore following investment from the Economic Development Board.The hub – the first for the agency in Asia – has been...
View ArticleAngel Broking highlights investor frustrations to promote app
Angel Broking Limited has showcased the frustrating experience of investing in India in a campaign to promote its new mobile app.The campaign addresses India’s increasing sense of financial awareness...
View ArticleUnited Colors of Benetton urges Indians to stand up for the Constitution in...
United Colors of Benetton has launched a film urging Indians to unite and vote to uphold the values of the country’s Constitution. The #UnitedByVote campaign, which was created by Taproot Dentsu, aims...
View ArticleThe Drum Recommends: Commended - Genie Goals Growth, Growth, Growth for...
The Drum Recommends: Commended is highlighting Genie Goals who helped Technogym grow through PPC and by boosting their conversion rate.In this series, we explore the finest work created by The Drum...
View ArticleSnap hires McDonald's marketer Kenny Mitchell as first CMO
Snapchat has hired its first chief marketing officer in McDonald's marketer Kenny Mitchell. The exec will join Snap's senior leadership team in June, reporting into founder Evan Spiegel. He will be...
View ArticleBridgestone drives consumer messaging through the NFL Draft
The NFL Draft becomes a bigger deal to fans and sponsors every year, and this year is the first time that ABC will air all three days of the event – meaning sponsors get prime time network coverage as...
View ArticleAmazon hires Tastemade marketing chief as head of entertainment marketing
Amazon has poached Andrew Saunders from Tastemade to head up its entertainment marketing division.Saunders, who has relocated from New York City to Los Angeles to take the role, will sit within XCM,...
View ArticleKevin Hart takes over the front desk at a health club for MTN Dew sweepstakes...
MTN Dew has introduced a new phrase that it hopes will take off, thanks to Kevin Hart and a sweepstakes encouraging people to take some deserved time off from their jobs.The soft drink brand is...
View ArticleAs Snap builds out its Audience Network, what does the industry want it to...
Snapchat is no longer bleeding users. While advertisers can take some joy in the modest growth its parent company Snap shared in its first quarter earnings report, the industry is eyeing how Snap...
View ArticlePedigree launch world-first human and canine blood drive
Pedigree is calling on Australian dogs, and their human owners, to donate blood together to help meet a shortage of canine blood.The Donate with a Mate campaign, which was created by Clemenger BBDO,...
View ArticleDurex accused of using soft porn in Chinese social media marketing
Chinese censors have accused Durex of using “soft pornography” in its social media marketing campaigns.The condom brand is the latest company to come under fire as China’s government continues to...
View ArticleBoiler Room launches in China
Broadcasting platform Boiler Room has expanded into China as it looks to a tap into a country that chief executive Blaise Bellevill says is “fast becoming a powerhouse in global underground music.”The...
View ArticleGrowth in Amazon’s ad business is slowing
Growth within Amazon’s advertising business slowed considerably in the first quarter of 2019, as it noted 34% revenue growth to $2bn following previous quarters which achieved growth of around...
View ArticleTwitter launches tool to report misleading content ahead of Indian & EU...
Twitter has launched a dedicated report function to enable users to alert the social media giant about misleading content ahead of the upcoming elections in India and Europe.The new reporting feature,...
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Warner Music breaks down catalogue into 'Colour Cues' to help...
Warner Music UK's synchronisation and licensing team has launched 'Colour Cues'; a music discovery tool that uses the psychological relationship between colour, mood and music to help advertisers find...
View ArticleThe Drum Recommends: Commended - Orchard Media & Events Group Ltd: Ryder...
The Drum Recommends: Commended is highlighting Orchard Media & Events Group Ltd who organized and ran a gala event for the Welcome to Wales Ryder Cup Celebration Concert at the Millennium...
View ArticleStroke Association partners Channel 4 for new awareness campaign
The Stroke Association, the UK’s leading charity dedicated to supporting people to rebuild their lives after stroke, is partnering with Channel 4 for its latest awareness campaign.Negotiated by Omnicom...
View ArticleSexy KFC Colonel gives moms a customized Mother’s Day dance message
Kentucky Fried Chicken is giving moms a sweet and sexy treat this Mother’s Day– if a shirtless Colonel Sanders is their thing. The chicken chain has enlisted the help of the Chippendales dancers to...
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