FC Barcelona has partnered with creative platform Fastory to unveil an interactive mobile experience ahead its clash with Real Madrid today ( 23 December).
The partnership will aim to engage fans and leverage social media channels to boost ticket sales and registrations for the FC Barcelona website.
Activity will run across Instagram, Facebook, Twitter and International and local websites in Spain, France, Japan, Indonesia, Brazil and Turkey. The story it has told has been translated in Spanish and Catalan.
The mobile experience presents a chatbot quiz, stats about former El Clasico games and CTA to register as a Barca fan and buy tickets.The chatbot quiz is focused on Messi's previous El Clasico performances ad users have to correctly guess the numbers of goals he scored and the minute of its last goal against Real Madrid.
Yann-Alexandre Petretti, product advocate of Fastory said: "As a football passionate and digital enthusiast, I couldn't be more proud to partner with a leading club such as FC Barcelona. And if that wasn't enough, ahead of the most followed European game, second only to the Champions League final."
"Since the launch of the campaign, we are witnessing traction from the four corners of the globe, with positive reactions and impressive engagement KPIs. I am thrilled to witness how the format provided with Fastory is being leveraged by brands wishing to capture users attention, in a fun and innovative mobile-first way."