Manchester City doubles down on eSports with signing of Marcus...
The blurry boundary between eSports and traditional sporting institutions has been acknowledged by English Premier League leaders Manchester City, who have signed their second EA Sports Fifa player....
View ArticleCritmas Tosser game urges established creatives to give a toss about aspiring...
Trunk Agency is continuing to hook upcoming creatives with established talent – this time by releasing a potty-mouthed game called Critmas Tosser.The work was coordinated by Nick Enwistle, a creative...
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Absolut relief: brand enlists artists to help ravaged Mexico City community...
Absolut brought together artists and commerce to reinvigorate a Mexican neighborhood affected by earthquake earlier this year in #ANightForChange.The vodka brand worked with Crane.tv and Cult to extend...
View ArticleAir Canada celebrates Canadian spirit with Ryan Reynolds-voiced spot
Air Canada is celebrating Canadian spirit with the launch of a new ad called ‘Our Home,’ with a narration by Canadian movie star Ryan Reynolds (Deadpool, Green Lantern).Running on television, online...
View ArticleFC Barcelona readies itself for Real Madrid showdown with interactive mobile...
FC Barcelona has partnered with creative platform Fastory to unveil an interactive mobile experience ahead its clash with Real Madrid today ( 23 December).The partnership will aim to engage fans and...
View ArticleThe Sound of Norwegian - How Norwegian Air Shuttle aims to engage customers...
Norwegian Air Shuttle, in collaboration with Adelphoi Music, has looked to the power of music for its latest campaign ‘The Sound of Norwegian’ which encompassed aviation, rewards, banking, cargo and...
View ArticleSnapchat introduces Sponsored Animated Filters for brands
Snapchat has released a new feature; its Sponsored Animated Filters, to help brands engage their audiences.The new filters will allow brands to add animation to the photos and videos. Snapchat will...
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Patanjali is India's most trusted FMCG brand, says a research
Indian FMCG brand Patanjali, started by yoga guru Ramdev, has been named as the most trusted Fast Moving Consumer Goods (FMCG) Brand by the Brand Trust Report India Study 2017. Ramdev announced the...
View ArticleBurberry, Spotify, Heinz, Gillette and more: top creatives share their...
If you're following us on Instagram you should already be very familiar with our Advent Calendar. Taking over our feed from 1 December, our Advent Calendar has revealed a different creative's favourite...
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Creative Works EMEA featuring Mother, Adam&Eve/DDB, M&C Saatchi and more
Welcome to The Drum Creative Works, in partnership with Workfront.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we...
View ArticleThe Open University aims to encourage prospective students to be their future...
The Open University released an addressable TV campaign (ADTV) to reach out to prospective students and leverage New Year resolutions of self-improvement. The multi-channel campaign ‘Your Time Is Now'...
View ArticleKellogg's aims to reposition Special K as the quintessential nutritious...
Kellogg's latest advertising campaign for Special K has been devised to reposition itself as the brand which provides all the nutrition women need in their daily lives. The campaign, conceptualized by...
View ArticleThe World's Most Creative Women: Renu Hanegreefs-Snehi
In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated...
View ArticleUK Top Shazamed Ads 2017: Samsung, Amazon Prime, John Lewis and more reign...
The Drum's 2017 Shazam chart is based on the number of times each ad has been Shazamed over the past year using the music identification app.It has been a year of some cracking ad campaigns and Samsung...
View ArticleApple sued by China-based Kon for App Store logo resemblance
China based clothing company Kon has sued Apple over the resemblance of the Apple App store logo with its own as reported by Economic Times. Kon has filed a lawsuit with Dongcheng District People's...
View ArticleBBC dominates Christmas Day viewing figures as the Queen reigns supreme
The Queen's Christmas Broadcast was the most watched programme on Christmas Day with 7.6 million viewers followed by BBC One's Mrs Brown's Boys, according to the first over night figures.The annual...
View ArticleRochdale Football Club names Prostate Cancer UK as its official charity
Rochdale FC announced Prostate Cancer UK as its official charity partner. Rochdale FC will display Prostate Cancer UK's logo on the back of the players' away shorts for the rest of the 2017/18 season....
View ArticleBig O Tires campaign highlights ‘oh no’ moments in cars which they turn into...
Every driver has a moment where their tires or brakes don’t perform as desired, turning a normal outing into an ‘oh no’ moment. Those moments are highlighted in a new campaign by Big O Tires, which...
View ArticleAmazon set to introduce its advertising products to combat Facebook and...
As internet advertising revenues increase in US, Amazon is reportedly all set to introduce new advertising products in its portfolio in 2018 as it grows as a force to take on Facebook and Google. CNBC...
View ArticleThe World's Most Creative Women: Resh Sidhu, Framestore
In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated...
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