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: 'Tackling Student Stress'
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Date: May 2019
Uni-ball, one of the UK’s leading brands of writing instruments, is tackling the student stress crisis by launching ‘Creative Escapes’, its new brand campaign. From 1 April, the www.GoCreativeEscape.co.uk microsite will go live, providing students with the tools to use ‘creativity as therapy’ to help improve their mental health and wellbeing.
Created and executed by Orbital Media, one of the UK’s most innovative digital agencies, the campaign aims to increase creativity through simple drawing or writing tutorials, and, ultimately, lower stress levels. Focussing on simplistic creativity in the present moment can provide immediate distraction from negative emotion, and instead enhance balance and flow – similar to that of a meditative state.
Creative Escapes is initially a six-month focussed campaign that will be promoted via the brand’s extensive social media channels, incorporating multi-platform advertising, Facebook Live, Facebook and Instagram stories, as well as gamification, competitions, and targeted influencer centric collaborations.
Credits:
Agency: Orbital Media
Creative Director - Hayden Allen-Vercoe
Technical Lead – Piers Brady
Creative Lead - Josh Ward
Promotional Lead - Jamie O'Sullivan
Client Services Manager - Lucy Beard
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: 'Eurotunnel Le Shuttle 25th birthday'
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Date: May 2019
To celebrate its 25th anniversary of Eurotunnel Le Tunnel - the car and vehicle service that travels from Folkestone to Calais in 35 minutes - the train line is launching a multi-channel advertising campaign.
Created by Southpaw, the campaign centres on all the customers who’ve travelled via Eurotunnel in the past quarter-century.
The creative features all the people, pets and vehicles who use Eurotunnel, and the rich and varied reasons they might take a trip across the channel.
Using the tagline: ‘It’s our 25th birthday - but we’re wishing you many happy returns’ the campaign invited independently-minded explorers to reuse its service.
The ad addresses: “Snowboarders, surfboarders, feet up on the dashboarders, boot-fillers, bike rack fillers, wine rack fillers, those on four legs, first legs and away legs, nature lovers, adventure lovers and well - just lovers,” concluding: “it might be our 25th birthday, but we’re wishing you many happy returns.”
The video and digital ads use both 2.5D parallax technology - a technique that brings 2D still imagery to life.
Launching today (3 May) the campaign will run across TV, cinema, out-of-home (OOH) in London and the South East, radio, online display and social media.
Southpaw won a five-way pitch for the brief to celebrate Eurotunnel Le Shuttle’s 25th anniversary, last year.
Credits:
Client: Eurotunnel Le Shuttle
Agency: Southpaw
Creative: Chris Jefferys & Sam Bone
Creative Director: Glenn Smith
Photographer: Kelvin Murray
Production: Crxss
Post Production: Coffee & TV
Sound: Envy
Agency: Southpaw
Creative: Chris Jefferys & Sam Bone
Creative Director: Glenn Smith
Photographer: Kelvin Murray
Production: Crxss
Post Production: Coffee & TV
Sound: Envy
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: 'Journey to Wembley'
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Client:
Date: May 2019
The football journeys of Manchester City’s Nikita Parris and West Ham United’s Rosie Kmita have been brought to life in unique motion projections as the two clubs prepare to face off in The SSE Women’s FA Cup Final this Saturday.
Narrated by the players, the video follows their journeys to reach the pinnacle of the domestic game – from playing football in their hometowns to playing at Wembley Stadium – depicted through projections at locations that have played a role in their success.
From a front garden in Toxteth, Liverpool, where Parris first fell in love with football at the age of seven, to a park in Enfield, London, where Kmita would play with her sister, the video culminates at the location of this Saturday’s SSE Women’s FA Cup Final, Wembley Stadium connected by EE.
On playing at Wembley, Manchester City’s Nikita Parris said: “Growing up, I used to play football in my mum’s garden before I joined my neighbour’s under-9s team. Its surreal to think of those memories and to now be playing at Wembley. When I walk out onto the pitch I will take in the whole atmosphere – it’s one of the biggest moments of my career and I’ll cherish the memory for the rest of my life.”
Credits:
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: 'I will Be Me'
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Client:
Date: May 2019
Tena imitates Victoria Secret's iconic catwalk ad on central london billboards to break taboos around incontinence.
Developed by AMV BBDO, the 'I Will Be Me' campaign re-imagines the Angels catwalk image, placing women aged over the age of fourty in place of its models.
To drive greater impact, the ads appeared as a 48-sheet billboard on Tottenham Court Road and digital 6-sheets in Oxford Street.
To campaign is to promote its Silhouette Noir knickers which Tena has designed to help women feel 'sexy' with incontinence struggles. With a low waist offering discretion, the pants look and feel more like traditional underwear, than standard incontinent pants.
Mimicking Victoria Secret sexy advertising works to glamourise incontinence and show how by wearing the new pants, women can feel as sexy as the angels.
Credits:
Project: TENA Women Victoria’s Secret PR Activation
Client name & job title: Anna McCrory Senior Brand Manager
Creative Agency: AMV BBDO
Creative Director: Verity Fenner
Copywriter: Augustine Cerf
Art Director: Lauren Peters
Agency Planner: Rob Sellars, Tom White
Agency Account Team: Tessa Brisbane, Laura Hazell, Phoebe Swan
Agency Producer: Rhiannon Nicol
Agency Project Manager: Sammy Kennard
Agency Designer: Max Henderson
PR Agency: Finn Comms
PR Account Team: Rebecca Jones, Naomi Biltcliffe, Simonne Vickers
Media Agency: Zenith
Media Planner: Libby Sanderson
Production Company: TonicReps
Photographer: Vicky Lawton
Production Co. Producer: Chelsea Stemple
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: 'L'Eau de Bebe'
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Client:
Date: April 2019
While its range of eco-products come in various nasal delights, Ecover is promoting its fragrance-free Ecover Zero by highlighting the natural delight of baby smell.
Playing on the 'insight' that nothing smells as good as baby's, the eco-warrior brand asks its consumers: "why would you cover it up with harmful products containing chemical fragrances and allergens?"
To push this further, it has created a gender-neutral fragrance called 'L'Eau de Bébé' that smells like a newborn baby and nothing else.
With notes of breast milk, soft skin and sweet baby goodness, the perfume gives its user a whiff of coo.
This is the first campaign it has created with Uncommon since the agency was appointed earlier this year. To support the perfume, the two have created a humous video that encapsulates the essence of the campaign.
The 'L'Eau de Bébé' launch video literally puts a baby on a pedestal. Sat perched atop, he looks as elegant as a supermodel.
Using a hyper-sensual tone typically reserved for perfume ads, the film sees an array of striking models closing their eyes in ecstasy, taking in the delight of baby's scent.
Credits:
Campaign Name: L’eau de Bébé
Client: Ecover
Creative Agency: Uncommon Creative Studio
PR Agency: Red Consultancy
Social Agency: Media Bounty
Media Agency: Good Stuff
Production Company: Object and Animal
Director: Matias & Mathias
Executive Producer: Morgan Clement
Producer: Alex Chamberlain
DOP: Andreas Bjørseth
Stills Photographer: Amanda Jasnowski Pascual @ Object and Animal
Editor: Ruth Hegarty
Post Production: CHEAT
Colourist: Tim Smith
Music Composition: Theo Vidgen
Sound design: Ben Leeves
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: 'Brand Relaunch Campaign '
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Date: May 2019
Health and wellbeing snack brandPro 2go has announced a major new £5m brand relaunch campaign.The initiative was developed in partnership with creative agencyELVIS.
In its biggest push to date, the Sci-Mx Nutrition-owned, protein-based healthy snack brand has worked with Elvis to develop a campaign which aims to drive awareness and trial of its products amongst an audience of physically and socially active individuals. It will inspire these ‘life adventurers’, who have a holistic and realistic approach to wellbeing, to get outside, away from the confines of the gym, in order to enjoy new experiences.
The initiative will run across Out-of-Home and social media channels, with a takeover of Oxford Circus tube station launching on Ma 6. Pro 2go is also partnering with Time Out for a 16-page supplement highlighting active adventures to take in and around London.
Credits:
Steve Rich – Sales and Marketing Director, SCI-MX
Max Dawson – Senior Brand Manager, PRO 2GO
Neale Horrigan - Creative Managing Partner, ELVIS
Rob Griffiths - Executive Creative Director, ELVIS
James Hudson - Executive Creative Director, ELVIS
Chris Dorn - Design Director, ELVIS
Caroline Davison - Managing Partner - Clients, ELVIS
Rosie Robertson - Account Director, ELVIS
Alex Warren - Creative Producer, ELVIS
David Yates - Managing Partner - Strategy, ELVIS
Esme Noble – Planner, ELVIS
Joshua Rodrigues - Motion Graphics Designer, ELVIS
Richard Johnson - photographer
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: 'What does it mean to be a man today?'
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Client:
Date: May 2019
To launch their Performance Denim collection Levi’s has partnered with premium counter-culture platform Huck to create ‘Not a Hero', a new film exploring how men are reimagining outdated expectations of status, identity and performance.
The film follows young creatives in the UK, Russia and Germany as they pursue new paths unburdened by inherited values.
The film forms part of the Huck x Levi’s Performance denim partnership titled ‘Here & Now’ which was made in collaboration between OMD EMEA and Levi’s and will be distributed across Europe.
Credits:
Film title: ‘Not a Hero’, part of Huck x Levi’s Performance Denim partnership
Client: Rhodri Evans, Brand Engagement Manager - Europe at Levi Strauss & Co.
Creative agency: TCO London
Creative agency lead: Simon Baker, Managing Director, TCO London
Creative director: Mike Fordham, TCO London
Insight Lead: Helen Job, Head of Insight, TCO London
Media agency: OMD EMEA
Media strategist: Marcos Angelides, Strategy Partner OMD EMEA
Media planner: Phoebe Mallinson, Account Manager OMD EMEA
Media Owner Lead: Cian Traynor, Acting Editor, Huck Magazine
Production Company: TCO London
Director: Scott Carthy
Producer: Adam Lilley, Senior Producer
DOP: Jack Reynolds/ Alexander Kudokon
Editors: Somayeh Jafari/ Scott Carthy/ Rachel Goldworthy
Designer: Simon Hayes, TCO London
Music production / track: Charlie Alford
Audio post-production: Guy Chase
Grade: Steve Atkins
Exposure: Huck Partnership distributed across 9 European Markets
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: 'Animated, Living identity for Self-Repairing WiFi'
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Client:
Date: May 2019
Virgin Media have partnered with growth consultancy Zag to bring their new Intelligent WiFi product to life through an animated, ‘living' identity and series of consumer marketing films.
In a competitive market saturated with messaging about the best connectivity and speed, Zag’s challenge was to get consumers to look at WiFi with fresh eyes and reappraise what it can do for them through Virgin Media’s latest product offer. The identity additionally appears in the palm of Usain Bolt’s hand as part of BBH’s ‘Switch to Super’ advertising spot.
The new WiFi service automatically fixes itself, detects blackspots, optimises itself to use less congested channels, and gives greater control and transparency over your WiFi connection through the Connect app. While competitors often rely on campaigns alone to launch new services, Zag decided to create a whole new identity for the product to achieve greater standout in the market and to better tell the story of these unique features and consumer benefits.
Credits:
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