In the director’s chair: Miguel Campaña on horny zombies and why working with...
The latest director to answer The Drum’s questions in our Director’s Chair series is Miguel Campaña, director at production house LANDIA.Previously in the series, The Drum has quizzed Matías...
View ArticleThe importance of China and the time when Keith Weed was...
Sir Martin Sorrell officiated the opening of S4 Capital’s offices in Singapore on Friday (May 3) where he called for clients to respect their agencies and reiterated why the company’s first-party data...
View ArticleTom Goodwin: TV’s wonderful digital video future
We talk a lot about the pace of change in the world but, largely, we kid ourselves that we need to change to keep up and no industry has changed less and more begrudgingly than TV. In order to...
View Article10 questions with… Rachel Forde, UM UK CEO
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
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Creative Works EMEA: featuring The Football Association, Amstel, Ikea and more
Welcome to The Drum's Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa.Make sure to vote for your favourite campaign by clicking...
View ArticleVMLY&R promotes Rosie McGuire to executive creative director
VMLY&R has promoted Rosie McGuire to executive creative director. As the Cincinnati creative lead, McGuire has played a key role in the agency, supporting creative in three offices, including those...
View ArticleHow the crisis of trust is taking conscious consumerism to new heights
Social media, dedicated documentaries, and apps such as Good on You, which evaluates the sustainability of fashion products, are shining a bright spotlight on the scale of damage our consumer footprint...
View ArticleTourism Australia appoints Susan Coghill as CMO
Tourism Australia, the country’s peak tourism body, has promoted Susan Coghill to chief marketing officer.Coghill will step up from her role as general manager creative, content and campaigns to...
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Creative Works APAC: featuring Ogilvy, BBDO, FCB Artgroup and more
Welcome to The Drum's Creative Works, dedicated to showing the best creative work of the past week from the Asia Pacific region.Make sure to vote for your favourite campaign by clicking on the...
View ArticleP&G’s Marc Pritchard on ‘reinventing’ advertising through film in a...
As one of the world’s largest advertisers, Procter and Gamble’s (P&G) chief brand officer Marc Pritchard believes his company has a unique ability “reinvent” advertising.His bet is on long-form,...
View ArticleAlibaba topples Tencent to be crowned China's most valuable brand
Alibaba has been named China’s most valuable brand knocking rival tech giant Tencent from the top spot on the annual BrandZ list.Alibaba rose from second place last year to snare the number one spot...
View ArticleTBWA hands South Africa chief Sean Donovan the Asia president role
TBWA has announced a new Asia president, promoting current South Africa Group CEO Sean Donovan.Donovan replaces Ian Pearman who recently left the group, and the advertising industry, after two years in...
View ArticleCarlton & United Breweries pushes non-alcoholic beer as alternative to...
Aussies are being encouraged to quit sugary soft drinks and drink non-alcoholic beer in a national campaign from Carlton & United Breweries.The ad sees two work colleagues meet for lunch with one...
View ArticleMusic streaming service Deezer updates its look and app
Global music streaming service Deezer has updated its app with a new look and feel that makes it easier for users to navigate the company’s diverse audio content library. The app has been revamped to...
View ArticleAds We Like: Greenpeace highlights Australia's climate emergency in...
As Australia prepares for the upcoming federal election, Greenpeace Australia Pacific has launched a powerful film highlighting the country’s climate emergency.The ‘Change is Coming’ campaign features...
View ArticleBig Partnership hires ex-Telegraph exec Steve McLaughlin as first CEO
UK marcomms agency The Big Partnership has secured Steve McLaughlin, former chief commercial officer at Telegraph Media Group, as its first chief executive.The exec handled TMG’s digital strategy,...
View ArticlePaddy Power shrugs off Rhodri Giggs ad ban after ASA warning
Paddy Power has shrugged off a ban from the Advertising Standard's Authority (ASA) that made light of footballer Ryan Giggs' scandalous eight-year affair with his brother Rhodri's wife.The advertising...
View ArticleJust Eat captures the 'joy of takeaway' in first global campaign...
Having unified its global creative business under McCann at the end of last year, Just Eat has unveiled its first joined up campaign, pivoting away from a focus on convenience to instead capture the...
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Mastercard uses contextual OOH ads to target public based on time of day and...
Mastercard launched a campaign in Singapore that saw it use real-time feeds at bus stops in the country’s Central Business District and shopping district, Orchard Road, to promote new travel-based...
View ArticleDigital ad revenue tops historic $100bn mark
Digital ad revenue reached an all-time high in 2018 at $107.5bn, according to a report released by the IAB and prepared by PwC.The historic number marks a 22% year-over-year increase from $88.3bn in...
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