Not everyone celebrates Mother's Day on the same day around the globe, but frankly, shouldn’t we celebrate mom every day?
Regardless of when the official day may be (in the US it’s May 12), brands everywhere agree that there are plenty of creative ways to pay homage to mothers, even when the most popular gifts are still flowers, cards and hugs.
This year, some brands had a good time showing how important mothers are in our lives, while others chose to show some emotion. So, sit down with your mom, call her up or FaceTime her and take a look through the batch of creative campaigns, then vote for your favorites.
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: 'Mother's Day One Year Later'
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Date: May 2019
Smart home security cameras are used by consumers to protect and surveil — but they can also act as an incredible chronicler of cherished moments within the home, and for Mother’s Day, Canary partnered with three new moms to display and celebrate motherhood from the moment we all, as adults, forget about—the early years.
Using Canary, they captured the first year home with their newborn babies — from celebrating all the firsts (like birthdays or steps) to deciding if they want to go back to their pre-baby job.
The video highlights the happy, stressful and heart-melting moments of motherhood, creating an inside look and celebration at year one with a baby.
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: 'True to Your Roots'
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Date: May 2019
Carol's Daughter has launched its 'True To Your Roots' campaign, dedicated to the deep-rooted bond between mothers and daughters and embracing the power of family tradition.
Inspired by its own brand heritage, the latest campaign from Carol's Daughter heralds female empowerment, dedication to the mother-daughter connection, and how each inform the lifelong relationship with hair passed from one generation to the next.
Featuring a real mother and daughter at launch, the authentic, family-centric campaign will evolve to also capture the emotional power of multi-generational families.
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: 'No One Protects Like a Mother'
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Date: May 2019
ADT identified a group of working Moms from East Waterman in Wichita to ask them what they love about being a mom. Some of the moms have their children with them and talk glowingly about motherhood. The commercial ends with a graphic that states, “No one protects like a mother.” All the moms help save lives for a living as part of working at ADT’s Customer Care Center in Wichita where thousands of alarm signals are received every day from ADT customers across America.
ADT has moved away from FUD-based (fear, uncertainty and doubt) approach to advertising in the security industry and continues to focus on promoting #RealProtection, the hashtag used as the call to action for the video, and which is also being promoted in digital and social.
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ADT internal team
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: '#ShesAlwaysWithYou'
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Date: May 2019
Epson is celebrating moms everywhere with a sweet and emotional film. The campaign, titled #ShesAlwaysWithYou, acknowledges the indomitable spirit of every mother that comes to the fore, particularly when her child faces adversity.
The insight on which the film is based, is the universally acknowledged truth that moms will do whatever it takes for their children. The film delves into the relationship between a mother and her teenage daughter, and is a slice-of-life story that is instantly relatable. A simple yet effective statement of a mother’s love and the lengths that she will go to for her child.
Tushad Talati, director - brand and communication at Epson India sees the campaign as a way to build a deeper bond with the brand's target audience. “Epson has over three million users for its EcoTank printers in India, and a big part of this user base are parents of school-going children, especially mothers. As a brand, we wanted to shine a spotlight on the sacrifices - small and big - that mothers make for their kids. We felt the time was right for this campaign and to be present in our consumers’ lives with a warm story that everyone will relate to and share with their mother.”
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Agency: Langoor Digital
Client: Epson India
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: 'The Glenlivet celebrates Mother's Day with La La Anthony'
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Date: May 2019
The Glenlivet has announced its newest initiative, encouraging everyone to rethink tradition and “open up” their perception of the Single Malt category. To bring this new outlook to life, The Glenlivet is celebrating Mother’s Day in a big way, by opening The Glenlivet Drop Shop: Mother’s Day Edition – a pop-up immersive shopping experience at New Stand (306 Bowery) in NYC
As a part of this declaration to create a more inclusive whisky industry, The Glenlivet has partnered with actress, businesswomen and mother, La La Anthony, to share her favorite gifts for any mom who deserves more than a bouquet of flowers.
Extending past Mother’s Day, The Glenlivet is making long-lasting changes to the brand inviting a diverse group of people and ideas to approach the whisky category. This includes a refreshed new bottle design. The Glenlivet has collaborated with renowned fashion and fine art photographers, Inez & Vinoodh to develop a disruptive visualization of The Glenlivet’s new bottles, bringing a fresh perspective to the category.
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