Grace Blue's Annual Migration Report shows a renewed shift towards a...
The migration of agency talent away from their traditional roots has speeded up over the past three years, which makes informed recruitment strategies more important than ever.Recruitment has always...
View ArticleBumble hires first global CD to build an in-house agency: ‘We’re looking for...
Bumble has hired Mcgarrybowen’s Drew Jaz as its first global creative director, handing him a remit to grow the brand’s internal creative team into a functioning in-house agency.The company, which now...
View ArticleWhat consumer demand for great content means for brands
The digital and data revolutions have empowered us to consume the content we want on our terms. We can dictate when we want it, where we want it, and the devices we choose to consume it on. Yet despite...
View ArticleStartup Clean.io secures $2.5m in seed funding to clean up bad ads
Clean.io, a start-up ad firm dedicated to eradicating malicious ads, has secured $2.5m in seed funding from Real Ventures to help it do just that.Dovetailing with a rebrand from Clean Creative, the...
View ArticleCathay Pacific unveils new brand message in rebranding campaign
Cathay Pacific has unveiled a new tagline as part of its rebranding, which aims to show its commitment to put customers first by focusing on their experience with the airline.Called ‘Move Beyond’ and...
View ArticleClik here to view.
Mars and FA immortalise 'first' Lionness Lily Parr with a grand...
Women's football is here to stay according to FA and sponsor Mars. That is the message underscored by the pair's creation of a bronze statue dedicated to Lily Parr, the so-called mother of women's...
View ArticleClik here to view.
BrewDog Punk AF launch sours: 'The idea is clearly derived from our...
BrewDog and its former agency have clashed over the launch of the drinks firm's alcohol-free beer Punk AF. Manifest founder Alex Myers claims his team created the ‘Punk AF’ brand during its nine-year...
View ArticleInfluencers, influencer marketing, and the tricky question of trust
Trust is such a big topic in the world of influencer marketing and an incredibly tricky one too. It’s not something that can be easily defined, explained, or summarised in a simple soundbite. So, when...
View ArticleExpect more agency acquisitions as consultancies battle to keep up with each...
One of the big stories in the marcomms industry over the past few years has been the rise of the consultancies – PwC, Accenture, Deloitte, Ernst & Young, Grant Thornton, McKinsey et al – as major...
View ArticleŠkoda partners with Dame Sarah Storey to launch new Cycling Academy
Auto manufacturer Škoda has launched the Škoda DSI Cycling Academy in partnership with Dame Sarah Storey, the most successful female British Paralympian of all time.The Academy hopes to help address...
View ArticleClik here to view.
Fetch Media, Future Platforms, Atomic win big at The Drum Mobile Awards 2019
Fetch Media, Future Platforms and Atomic London are among the big award winners of The Drum Recommends Awards 2019.The results were unveiled at a ceremony in London's Marriot Grosvenor Square Hotel on...
View ArticleNewly created ‘TheStudio at iHeartMedia’ names Rahul Sabnis CCO and EVP
TheStudio at iHeartMedia is a newly-branded in-house creative group at media company iHeartMedia, and Rahul Sabnis has been named its chief creative officer and executive vice president. He will report...
View ArticleClik here to view.
Six emerging consumer trends for retailers
A multi-step buying journey is now the reality for most retailers, but few companies have succeeded in optimising every step of the journey. Consumers themselves are not being helpful either - their...
View ArticleUnivision vs Telemundo: a fierce battle for US Hispanic audiences and ad dollars
Telenovelas are known for their fiery passion and drama. That same passion is playing out this upfront season, as Univision Communications and NBCUniversal’s Telemundo Enterprises battle for the...
View ArticleGoogle outlines move to first-price auction for Ad Manager
In March, Google announced it will be moving to a first-price auction model for its publisher exchange and ad server Google Ad Manager by the end of 2019.Today, Google shared updates on what that...
View ArticleClik here to view.
Mother's Day gets creative: campaigns from around the globe
Not everyone celebrates Mother's Day on the same day around the globe, but frankly, shouldn’t we celebrate mom every day?Regardless of when the official day may be (in the US it’s May 12), brands...
View ArticleJD.com reports 21% growth in revenue in Q1 as China market slows
Chinese e-commerce giant JD.com has reported a 21% increase in net revenues, marking its slowest Q1 growth on record.JD.com’s revenues hit RMB121.1bn ($18bn), narrowly beating analyst expectations, and...
View Article'Dairylea' rebrands as 'Dareylea' to show off a more...
Dairylea is having a bit of fun and changing its name to ‘Dareylea’ to show off its playful side.From today (13 May) 8 million packs of the cow-fronted processed cheese will be rebranded as ‘Dareylea’...
View ArticleITV chief Dame Carolyn McCall on digital transformation, diversity quotas and...
ITV needs to transform digitally was the admission made by the broadcaster’s chief executive Dame Carolyn McCall while accepting her induction into The BIMA Hall of Fame.Speaking to BIMA co-chair Tarek...
View ArticleInfluencers are responsible for the world’s positive mental health outlook
This week is Mental Health Awareness Week in the UK. It’s a time of heightened awareness for mental health and the number of ways it affects so many of us, which has thankfully been increasingly...
View Article