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Creative Works EMEA: featuring Ogilvy, Grey, Rosapark and more

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Welcome to The Drum's Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa.

Make sure to vote for your favourite campaign by clicking on the stars.

For project information, credits and more, click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

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: 'App and logo redesign'

Agency:
Client:
Date: May 2019

Global music streaming service Deezer has updated its app with a new look and feel that makes it easier for users to navigate the company’s diverse audio content library. 

The app has been revamped to have more space, less text and dedicated visual treatments for playlists and channels. Deezer’s new player also matches its background color to the cover art of the current track for a more personalized user experience.

By providing a light and functional interface, Deezer stated in a release it wants to become the soundtrack to its users’ lives and to help music listeners become music lovers. The new visual identity highlights Deezer’s ambition to provide users with the most comfortable music streaming experience on the market. The updated app wants to gently nudge people out of their musical comfort zone and broaden their horizons.

Deezer’s logo has been updated to match the new personality of the brand. It updates the iconic equalizer for the digital age. The new font, Mabry Pro, ties together Deezer’s brand and customer promise with its friendly, joyful and trustworthy look and the lowercase logo treatment aims to convey a human and personalised approach.

Credits:
 

Agency: Base Design

Client: Deezer

Tags: Europe
 
 
 
 
 
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: 'Anthony Joshua: Fruit Punch'

Agency:
Client:
Date: May 2019

World Heavyweight Boxing Champ Anthony Joshua has been working with Lucozade Sport to market his first sports drink with the brand – Fruit Punch. 

Lucozade Sport’s collaboration with one of the UK’s biggest sport stars is expected to drive sales to new heights, after the brand grew by over 32 per cent during the World Cup last year. In 2015, the launch of Mango & Passion Fruit was worth £3.2m in wholesale and introduced 700,000 new shoppers to Lucozade Sport.

Credits:
 

Art director: Sam Daly

Copywriter: Robert Greaves

Producer: Talia Shear

Director: Chris Goulder

Account Director: Max Arkell 

Account Manager: Becky Devereux-Pile

Senior Planner: Antonia Tam

Tags: UK
 
 
 
 
 
 
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