Ihop’s tasteless Mother’s Day tweet falls as flat as a pancake
US pancake parlour IHOP has come unstuck with its Mother’s Day promotion, after an image of a stack of pancake stack photoshopped within an ultrasound scan of a woman’s uterus sparked a shitstorm on...
View ArticleRobert de Niro muscles into the bagel business in reference-heavy Warburtons ad
Hollywood legend Robert de Niro has taken up bagel deliveries after signing up for a starring role in Warburtons latest advertising campaign, which breaks on 17 May.De Niro appeared alongside company...
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Brewdog punks Game of Thrones with its most honest ad yet
Prankster craft brewer BrewDog has decided to dress down for its Game of Thrones ad break appearance and live by the mantra ‘less is more.’The fourth episode of the final season of Game of Thrones...
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Creative Works EMEA: featuring Ogilvy, Grey, Rosapark and more
Welcome to The Drum's Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa.Make sure to vote for your favourite campaign by clicking...
View ArticleNick Clegg dismisses calls for Facebook break-up
Nick Clegg, Facebook’snewly installed head of global affairs and former UK deputy prime minister, has issued a spirited defence of the social media networks continued integrity amid growing calls for...
View ArticleSainsbury's celebrates brand values with a cinematic cake to mark 150 years
Sainsbury's is marking 150 years in the business with a fantastical TV ad which sees the brand reflect on its heritage.Celebrating how the grocer has been 'Proudly Doing Our Bit' over the years via the...
View ArticleWrigley's Extra Gum has made a voice assistant to raise people's...
Wrigley's Extra Gum has created a voice-assistant-based conversation tool to give people the confidence to have difficult conversations.Based on the insight that young people have become more...
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YouTube’s algorithm is spreading a series of unfortunate far-right events
So I was walking with a friend to see Avengers: Endgame a week before Holocaust Remembrance Day here in Israel. On the way, he told me something completely out of the blue: ‘The Nazi Party was...
View ArticlePaul Gubbins: things you need to know about adtech today
With so many column inches dedicated to the fast-evolving data-driven advertising economy, I wanted to share some soundbites on the key areas of programmatic that have caught my attention.It’s not all...
View ArticleTwitter predicts enduring ad success in China despite trade spat
Rising tensions in an increasingly acrimonious trade dispute between the United States and China have failed to translate into diminished advertising ambitions at Twitter in the country, according to...
View ArticleDavid Beckham appoints independent brand and commercial team
Brand Beckham has entered a new phase today with the footballer turned international celebrity parting ways with former business partners XIX Entertainment to form a new independent brand and...
View Article5 of the biggest sports marketing trends of 2019
Once, big-name sponsorship deals were enough to satisfy sports marketers. But amid a saturation of advertising and proliferation of new channels, fresh opportunities are arising for brands and clubs...
View ArticleWPP approached by Roland Rudd about possible Finsbury buyout
Roland Rudd has approached WPP about buying back Finsbury, the PR business he founded in 1994. It has a price tag of at least £100m, according to a report from The Financial Times.The approach comes...
View ArticleGoodstuff appoints Genevieve Tompkins as managing partner
Independent media agency Goodstuff has bolstered its board with the appointment of Genevieve Tompkins as managing director.Late in 2018, Tompkins was to help start a ‘new era’ at MC&C (now The Kite...
View ArticleBrands and broadcasters press play on video personalisation ahead of advanced...
With advanced TV still in its nascent stage, despite being seen as the future of TV advertising, brands and broadcasters are looking at greater personalization around the digital video to pave the...
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Sunshinegun inspired by Nando’s PERi-PERi hometown with new crockery
Deisgn agency Sunshinegun looked to Mozambique, the birthplace of Nando's PERi-PERi flavouring - to promote its new crockery range. Keen to incorporate the colours, architecture and art found in the...
View ArticleState Insurance wants busy people to watch 665 ads
State Insurance has launched a new campaign in New Zealand aimed at people who are too busy to buy insurance.Instead of using normals ads to capture their attention, the IAG-owned brand wants to be...
View ArticleFilGood swoops in to save the day in new wacky campaign
South Korea-based beer FiLGood is hoping to attract the younger generation of Happoshu drinkers in the country with a new campaign.Happoshu is low-malt beer and while popular in Japan, is a relatively...
View ArticleExpectations vs reality: questions to ask to get the true value of AI
The promise of artificial intelligence (AI) in marketing is huge. Once a product of the future, AI is now commonplace and is only becoming more relevant to our marketing needs. With its ability to...
View ArticleOfcom demands telecom firms inform customers of their best rates
Ofcom is to lay down new rules setting out an obligation on telecoms firms to reveal their best deals to customers languishing on higher rates as part of a fresh shake-up of the broadband, phone and...
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