Creative Works EMEA: featuring Apple, SodaStream, Burger King and more

As the British music festival season kicks off, Apple is celebrating the country’s vibrant music scene with a film that honors music legends and their creative process. The film, titled ‘Behind the Music. Behind the Mac,’ is the latest addition to Apple’s global ‘Behind the Mac’ campaign, which pays homage to the Mac, the original Apple computing device for creators. Within the film, found footage of music superstars, like McCartney, Bowie and the animated Gorillaz, and budding artists are seen hard at work, striving to bring their music to life behind their Mac.

Set to the powerful lyrics of What We Do by Swindle, Rider Shafique, D Double E, Daley and P Money, the film celebrates the process of creativity and how the Mac has backed artists throughout their journeys. As music fans attend shows of their favorite artists during the British music festival season, ‘Behind the Music. Behind the Mac’, according to the company, is a reminder that the nation’s music driven creativity – both past and present – has the power to unite us. 

Prostate Cancer UK has launched its 2019 brand campaign that pays tribute to men, in all their weird and wonderful ways.

Every 45 minutes, a man dies from prostate cancer - it kills more people than breast cancer. Prostate Cancer UK wants to change this harrowing reality by transforming the way it is diagnosed and treated, by investing millions into research. 

To draw attention to its cause, the charity is declaring 'Men, We Are With You' - a campaign that focuses on all the best bits about the male species - to remind us what we would miss if we lost them.

Both ordinary and extraordinary, the film presents a montage of personal shots collated of real men - some of whom are affected by the disease. 

Over the top of the footage, a narrator reads an ode to man: "What a piece of work is a man? How noble in reason. How infinite in faculty? In form and moving? How express and admirable? In action, how like an angel? In apprehension, how like a god? The beauty of the world. The paragon of animals. And yet to me, what is this quintessence of dust?"

The film ends of a shot of a man diagnosed with prostate cancer, and the ending text reads "One man dies every 45 minutes from prostate cancer. We think they're worth saying."

The raw nature of the clips works to hit home the realness of cancer, and how it can affect any man. 

The multimedia campaign was created by BBH, and includes TV, outdoor and digital advertising, social media and editorial. 

On Wednesday (15 May) Prostate Cancer UK presented an installation on London's Southbank, where a giant savings jar was created. Men who are affected by prostate cancer were invited to stand within the jar, to highlight that they are worth saving. 

Remember when you were 20? What lengths you went to just to save a few bucks? French train system Ouigo's new spot will bring back some memories in this spot, which promotes the brand's low fares and serves as an ode to twentys-somethings everywhere.

The film follows the daily life of three students who go about life in a simple, easy, effortless, and clever manner. They are kings and queens of resourcefulness; everything around them takes on a second meaning in their eyes; an iron becomes a raclette grill, a tennis racket a strainer, a toaster a stove, a black marker turns an old stocking into a new one.

The direction of this film was entrusted to Alice Moitié, a young and gifted director. The music chosen for this film, Hier Encore by Charles Aznavour, the highly-revered French crooner who passed away last year, gives the film a poetic ambiance.

The film’s objective is to make choosing Ouigo a reflex for the younger audience, who make up 40% of customers, by promoting new routes to destinations that appeal particularly to the young in France

London-based creative studio, Lunes, has designed Brexit-themed vinyl covers to get EU in the mood for Eurovision 2019.

The designs include vinyl art for the reworked Sinéad O'Connor song, Nothing compares to EU, and a contemporary version of Queen's, I Want to Break Free, amplified with a parental advisory label.

Paddy Power and X-Factor judge Louis Walsh is egging on the continent, and daring them to vote for the UK in this year's Eurovision contest - in revenge for Brexit.

Ahead of Saturday's show (18 May) 'EU-Revision' cheekily encourages people across Europe to give their Eurovision points to the UK because if Britain wins, it will have to host the contest and open its borders. 

As Irish representatives, Paddy Power and Walsh have decided to react more light-heartedly to its closest neighbour departing from the union. The campaign, which is created by Spanish creative agency Officer & Gentleman, will launch across other remaining countries with a launch event, billboards and print. 

To mark the launch of the 'EU-Revision' campaign, Walsh hosts a tongue-in-cheek film that calls the EU countries to action. 

After commending the musical talent that has arisen from the brotherhood of exceptional nations Walsh juts in to say: "and then along came Brexit and ruined everything!"

Walsh then playfully teases that he is "coming out" - a media speculation he has been at the receiving end of for years. He then continues "... in support of the UK at Eurovision." 

Calling all the EU countries to arms, Walsh jokes: “If [the UK] win, next year they’ll have to host the festival and welcome thousands of Poles, Italians, Romanians, Irish…all those people that May, Boris and Mogg love so much."

Throwing even more salt in their wounds, the cost of hosting the festival will add to the already inflated “Brexit Bill” prompting what Walsh refers to as a “real Brexit Party” in reference to Nigel Farage’s newly formed political party.

The Sunday Times and News UK's Pulse have created a new campaign, Every Penny Counted, to drive engagement with The Sunday Times Rich List. The 156-page special edition of The Sunday Times Magazine will reveal the 1,000 wealthiest people in Britain in its 31st annual edition.

The creative sees celebrity lookalikes – resembling Anthony Joshua, JK Rowling, and even The Queen – turned upside down to shake out their pocket change. The photoshoot, by photographer Andy Green, saw the look-alikes strung up by their ankles – apart from the 91-year-old Queen Doppelganger – to get the shot.

The campaign’s concept, and strapline, ‘Every penny counted’, emphasises the rigour of The Sunday Times’ investigation into Britain’s most wealthy individuals. 

Amazon Prime Video has injected a bit of drama into the mundane to demonstrate the impact its programming has on real-life situations.

Created by Droga5 London, in a series of four films, the streaming arm of the e-commerce giant shows ordinary people at work, with friends, dining out and even delivering a drainage systems talk at a conference. 

Although the situations don't cry out as anything out of the usual - the actions of each individual are more fit for the TV screen than reality. 

Each film centres on a different Amazon Prime Video original series, including The Marvelous Mrs. Maisel, Hanna, New Amsterdam and All or Nothing: Manchester City. 

In one film, at a conference for drainage systems which appears to have dragged on, a nervous speaker stands up to address the crowd. 

After his shaking hands lead him to drop his notes, he appears to have succumbed to the frog in his throat, with the attendees making awkward faces to each other. 

However, mirroring his inner 'Mrs. Maisel' - Amazon's stand-up comedy protagonist - the speaker turns the conference around until the crowd are in stitches. As he stands with his sweaty armpitted arms in the air, the film cuts back to '24 hours earlier' as he lies in his hotel room watching the TV show with Mrs. Maisel triumphantly ending one of her shows. 

Obviously inspired by what he sees - the tagline across the screen reads 'Great shows stay with you.'