Complaints about online ads now outnumber TV cases by 3:1, says ASA
The Advertising Standards Authority (ASA) said that complaints about online ads – including social media posts and in-app executions) outnumbered cases related to TV ads by almost three to one in...
View ArticleAdidas pairs up with NTS Radio for ‘Don’t Assume’ collection
Sportswear brand Adidas has teamed up with London-based online radio station NTS Radio to launch a new line of merchandise inspired by underground music and culture.Collectively adopting NTS Radio’s...
View ArticleGoogle freezes out Huawei in escalating US trade spat
Google has blocked rival Huawei from utilising the latest updates to its Android operating system, freezing out the Chinese smartphone maker from some apps.The decision was prompted by the addition of...
View ArticleAudi sees off BMW in Bayern Munich sponsorship race
Audi has seen off competition from BMW on its rival’s home turf to claim a prized sponsorship deal with Bayern Munich.Germany’s top football team had been subject to a bidding war between the...
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Creative Works EMEA: featuring Apple, SodaStream, Burger King and more
Welcome to The Drum's Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa.Make sure to vote for your favourite campaign by clicking...
View ArticleGareth Bale’s Rowbots takes New Stance as creative agency
Gareth Bale’s fitness company Rowbots has appointed The Miroma Group's sport and entertainment marketing agency, New Stance, as its creative agency. Rowbots, a rowing-driven fitness concept, boasts...
View ArticleBob Greenberg named vice chairman of Whalar
Influencer marketing platform Whalar has announced the elevation of Bob Greenberg to vice chairman as part of a wider leadership shakeup.R/GA founder Greenberg is famed as an advertising and...
View ArticleClear Channel beats JCDecaux on its home turf as its begins life as an...
Clear Channel Outdoor Holdings (CCOH) has beaten its French competitor JCDecaux on its home turf to secure the City of Paris street furniture contract.As part of the five-year contract, CCHO will...
View ArticleConnected TV: time to reimagine ad breaks and new creative formats
Connected TV (CTV) is thriving. In the US, digital video ad spend is estimated to reach $58.39bn by 2023, a report by eMarketer suggests. CTV allows for more cross-platform data and better targeting...
View ArticleHawaiian Airlines campaign showcases unique culture and service
The spirit and kindness of Hawaiian people is the focus of a brand campaign by Hawaiian Airlines, which aims to attract Australians and New Zealanders to the islands.The ‘Return to Aloha’ campaign...
View ArticleWHSmith names Carl Cowling as group CEO
WH Smith has found a new group chief executive in the form of Carl Cowling, who will succeed his predecessor Stephen Clarke who has helmed the business for the past six years.Clarke has previously...
View ArticleUnilever commits to gender parity at managerial level by 2020
Unilever has become the latest firm to commit to gender parity at the highest levels of its business following a public pledge by chief executive Alan Jope to change its ratio before the year is...
View ArticleSupreme Italia opens second store in Shanghai to sell counterfeit Supreme...
Supreme Italia has opened a second retail store in China and it continues to exploit a legal loophole enabling it to pose as the popular streetwear brand.The store, which is wrapped in the brands...
View ArticleMastercard ups women's football spend with Arsenal Women sponsorship
Mastercard has become the latest major brand to claim a slice of women’s football after signing up to become the first major official partner for Arsenal Women Football Club.The tie-up will associate...
View ArticleA break-up breaks up the world in Lacoste ‘Crocodile Inside’ campaign
Lacoste has broken up with convention in its new ad campaign where it shows a couple’s anger and passion dismantle the world around them as they argue.‘Crocodile Inside’ marks the brand’s 85th...
View ArticlePeople on the move including Vogue, Buzzfeed, Ogilvy, Leo Burnett, and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.This week...
View ArticleFootballers feature on Lucozade bottles for the first time in World Cup...
Lucozade Sport has got behind the Lionesses at the Women's World Cup this summer by releasing 16m special edition bottles featuring England Lionesses defender and captain Steph Houghton and forward...
View ArticleIf marketing was a company, it'd be one of the most dysfunctional...
Think of our industry as one company, and you'd find one of the most dysfunctional companies out there, writes Ruben Schreurs. Marketing Inc. is in trouble and needs fixing.The first edition of the ANA...
View ArticleIt’s time agencies made hard skills training meaningful
Veli Aghdiran, Global Vice President, Professional Development at Essence, shares his strategies on how agencies can build scalable and relevant hard skills learning programmes that are valued by...
View ArticleInfluencer talent agency Gleam Futures launches brand consultancy
Gleam Futures – the online talent agency that launched Zoella to fame – is opening its own brand consultancy to provide brands with a "single route" to creating and delivering influencer campaigns....
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