Welcome to The Drum's Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa.
Make sure to vote for your favourite campaign by clicking on the stars.
For project information, credits and more, click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Show me entity :: 27291
: '#TheFastLife'
Agency:
Client:
Date: May 2019
ShareTheMeal - the mobile fundraising app from The United Nations World Food Programme (UNWFP) - has launched a digital campaign to engage Muslim audiences during the month of Ramadan.
The religious month of Ramadan is a time of fasting, prayer, reflection and community for the Muslim faith that is marked by 1.6 billion around the world.
ShareTheMeal is an app devised by the UNWFP to encourage people to donate meals digitally, inviting them to 'share a meal' with a child in need. So far, 37 million meals have been donated via the app, and donors can feed a child for a day with just 35p.
#TheFastLife campaign, devised by Ogilvy, targets a Muslim audience this Ramadan, as the tradition of charitable donations is key to this religious period.
To live the 'fast life' means different thing to different people. To many, it means living for short-term excitement - a life all about money, cars and showing off.
The #TheFastLife film comically subverts this general understanding, giving it new meaning. While a glitzy overlay leads the viewer to assume the ad is all about the 'fast life' - it is, in fact, all about the real 'fast' life during Ramadan.
Luce Wahid - the central Muslim protagonist - is an aspiring social media influencer, vlogging about his 'fast life' during Ramadan.
Throughout the film, he is seen showing-off and sharing his 'flamboyant' lifestyle. Waking at 2.30am, he is seen with a handheld camera light to take the perfect picture of his breakfast, as during Ramadan - "the early bird catches the likes."
Shades on, he coolly enters his office telling the viewer "the thing is people want to know all about me" - before his fellow workmates each turn around asking questions about what he can and can't drink and eat while fasting.
At the end of the film, it becomes clear that he isn't sharing his life with social media, but is making the most of Ramadan's blessings by using the ShareTheMeal app.
The funny insights into the Ramadan tradition intend to resonate with its socially savvy target audience.
The social campaign will roll out across a range of channels, with influencers also taking part.
Credits:
Agency: Ogilvy UK
Project leads:
Shelina Janmohamed, Vice President, Islamic Marketing
Jordie Wildin, Account Manager
Creative team
Shish Patel - Executive Creative Director
Josh Proctor - Art Director / Copywriter
Edward Tweddle - Art Director / Copywriter
Planning:
Mark Callender, Junior Strategist
Production:
James Brook-Partridge, Head of Moving Image
Loading...
Show me entity :: 27378
Show me entity :: 27355
Show me entity :: 27328
: 'Be The Light'
Agency:
Client:
Date: May 2019
The United Nations High Commissioner for Refugees (UNHCR) has launched 'Be The Light' - a global campaign that brings to life the trecherous journey of refugees on their road to safety.
The UNHCR timed the unveiling of its campaign to dovetail with the holy month of Ramadan - a time of giving for Muslims - in the hope of raising donations for the refugee crisis.
This is the first time the UNHCR has been tasked with leading the project from the Middle East.
By the end of 2017, 68.5 million individuals were forcibly displaced worldwide as a result of persecution, conflict or generalised violence.
The UNHCR is dedicated to saving lives by protecting the rights of refugees. It currently has 19.9 million refugees under its mandate, though it could have more if it raises more funding, which its 'Be The Light' film aims to draw in.
'Be The Light' follows the story of three individual refugees called Bilal, Salem and Amina, that captures the atrocities they face along the way to safety after being displaced from their homes.
At the end of the short film, the onscreen text reads 'for millions of refugees, Ramadan is a memory of a life that once was. Be the light shows them the way forward this Ramadan.' It then links the film to the UNHCR's donation site.
Created by Hill + Knowlton, the short film will be aired on TV stations across the world to raise awareness.
Credits:
Loading...
: 'Change The Game'
Agency:
Client:
Date: May 2019
The BBC will today launch a new star-studded trailer for the 2019 FIFA Women’s World Cup featuring South London rapper Ms Banks and made by the BBC’s in-house creative team, BBC Creative.
With a powerful and evocative message, the trailer forms part of the BBC’s Change the Game campaign which is shining a spotlight on women’s sport across the summer.
Directed by Park Pictures’ Georgia Hudson, ‘Change The Game’, which will be debuted during Saturday’s episode of ‘Football Focus’ (BBC One and BBC iPlayer), features some of the world’s most famous footballers from the UK and beyond, in a series of scenes focusing on their skills, athleticism and personalities.
BBC Creative collaborated with Ms Banks, who has toured and performed with the likes of Nicki Minaj and Little Mix. Together, they created an anthem that aims to empower and inspire the next generation of women who might follow in these athletes footsteps.
Credits:
Laurent Simon – ECD
Tim Jones/James Cross – Creative Directors
Nathalie Gordon – Creative (main campaign)
Ralf Haley – Creative (launch edit)
Michael Lean – Planning Head
Rosanagh Ker – Senior Planner
John Trevor – Project manager
Liz Dolan – Producer
Jess Greshoff – Production Manager
Alice Humphreys – Production Co-ordinator
Ryan Jones – Production Co-ordinator (launch edit)
Ed Hobson – Researcher
Farad Painchun – Researcher
Eleanor Ridsdale – Designer
Amy Johnson – Designer
Amir Saidani – Designer
Salesi Morris – Designer
Ian Jones – Designer
Samantha Ratcliffe – Pictures
Kate Dinsdale – Radio
Stuart Morgan – Radio
External
Sound - 750
Grade - The PPC
Editor - The PPC
Production
Production company | Park Pictures
Director | Georgia Hudson
Executive Producer | Sophie Hubble
Producer | Ellie Fry
Director of Photography | Rina Yang
Art Director | Francesca Di Mottola
Editing Company | Stitch
Editor | Paul O’Reilly
Vfx company | Time Based Arts
Vfx producer | Tom Johnson
Vfx artist | Stephen Grasso
Colourist | Simone Grattarola
Sound & Music Company | 750mph
Loading...
Show me entity :: 27279
: 'Tanguru'
Agency:
Client:
Date: May 2019
Marking its first activity in four years, Tango has unleashed Tanguru - a wise master who is summoned whenever a toe-curling awkward moment arises that need smoothing over.
The sexually-uncomfortable spot is VCCP's first for the fizzy drink brand since Britvic appointed the agency its creative brief in 2017.
To mark the occasion, the agency has created two films that feature a ginger-haired teenager and her cringing encounters with her nonplused dad.
In one film, our sexually awakening redhead finds her father in her room, puzzling over the function of the sex massager toy he's come across in her room. After confronting her, the 'Tanguru' poofs in and the scene freezes.
Easing out the situation, Tanguru cracks open a can of Tango laughing and says "Relax. Tell him its a massager - perfect after a stressful day." The ad ends with the father cringingly rubbing the sex toy around his head, believing it relieves headaches.
The second ad sees the girl send a risky text asking from a quickie, followed by the aubergine emoji - the universal symbol of the penis. Unfortunately for her, she confused 'Daddy' with 'Danny' her boyfriend next to her on the sofa.
As her Dad looks up from his phone agast with shock, out pops Tanguru again who cools down the situation once more by telling her to blame it on autocorrect. Our red-faced ginger then blabbers to the living room how she meant to write quiche - aubergine quiche.
Credits:
Title / project Sticky Situation? Time to Tango.
Client name Bruce Dallas, GB Marketing Director Ray Patterson, Brand Director
Agency - VCCP
Agency contact - Ed Maxwell, Business Director
Agency Producer - Elliot Liebermann
Senior Account Director - Simon Mills-Houlihan
Account Executive - Alexandra Prew
Creative Director - Mark Orbine
Copywriter - Liam Wilson
Planner - Rachel Walker / Sarah Mason/Lucy Allen
Media agency - MSix
Production company - MJZ
Director - Tom Kuntz
Post Production - Framestore
Loading...
Show me entity :: 27427
Show me entity :: 27430
: 'Desert Water'
Agency:
Client:
Date: May 2019
Always creatively ambitious, Sony Bravia is once again employing the elements as a metaphor for the quality of its TV experience.
To promote the Bravia Oled - a TV with technology that produces sound from the screen itself - Sony and it's newly-appointed agency, Innocean have produced a breathtaking film that immerses its viewer in sound and vision.
The ad opens in a barren landscape with the sound of Grace VanderWall's 'Beautiful Things' reverberating throughout.
The camera then travels across the desert until we come across a clear screen with the image of a rock - upon which a drop of water emerges.
The drop turns into a stream which grows as the music strengthens in intensity. The stream then permeates through to the size of a river - all captured and resented across Sony's high definition screens.
The screens then emanate and multiply in size so that they represent a river flowing through the barren valley.
The emotive experience continues until the TV's collectively form a waterfall, and the onscreen text reads 'Be immersed in sound and vision.'
Credits:
Loading...
: 'Nowadays'
Agency:
Client:
Date: May 2019
Storytelling with an ironic tone and the added value of a data-driven strategy: these are the ingredients from which Deloitte Digital created the new campaign for Dr. Giorgini, an Italian brand specialized in the production and sale of natural remedies all over the world.
A two-minute film shows a man by a campfire in the woods. Suddenly, he hears an ominous growl. A woman runs out of the forest, being chased. He gets up and runs as well, finding shelter in an abandoned camper. The unseen beast finds him and smashes the camper. It then cuts to a man at home, removing his VR headset, and we see he is actually relaxing at home with his wife.
The film entertains us with its fast pace thanks to the direction of Igor Borghi, and the production decisions of Filmgood, all oriented to enhance the creative approach and the needs of the project.
A movie that was planned online in Italy, France, Germany and the UK, leaves us with a clear message: there will always be something new to experience, but what will never change is the importance of our day-to-day wellbeing.
Credits:
Alessandro Gaudio – Deloitte Digital, Partner
Emanuele Viora – Deloitte Digital, Executive Creative Director
Andrea Jaccarino – Deloitte Digital, Executive Creative Director
Fabrizio Marvulli – Deloitte Digital, Manager
Vasco Bertoldi – Deloitte Digital, Creative Strategist
Ziad Tayah – Deloitte Digital, Digital Media Specialist
Pierangelo Spina – Filmgood, Executive Producer
Carlotta Magnani – Producer
Igor Borghi – Director
Luca Esposito – DOP
Luigi Pelizzo – Scenography
Giulia Tagliaferri – Costumi
Caterina Martini - Direttore di produzione
Lorenzo Colungati – Editor
Vincenzo Casucci – Music
EDI Effetti Digitali Italiani - Post Production
Loading...