Australian government urged to examine political advertising laws following...
Legal and political experts are calling on the Australian government to launch an inquiry into misleading and deceptive political advertising.The calls come in the wake of the recent Federal election...
View ArticleGoing native: trends to look out for in next-gen video advertising
Marketers must keep up with technology and data as native advertising spend grows.Native advertising has already been demonstrating its resilience, its mix of engagement and performance, tempting...
View ArticleMobile and video advertising boost Australian online ad spend to $2.2billion...
Online advertising spend in Australia increased by 4.9% year-on-year to reach $2.2billion in the first quarter of 2019.The figures, from the IAB Australia Online Advertising Expenditure Report (OAER),...
View ArticleChina shuts down live streaming app that was created to broadcast porn,...
China has arrested a group of 20 people that are suspected of creating a live streaming app to broadcast pornography.18 suspects were arrested in the city of Macheng in Hubei province, while two others...
View ArticleFlipkart on why it hid political Easter eggs in its advertising
Flipkart launched a brand film during the recent Indian elections and it chose to use the film to hide a series of references that pay homage to India’s constitution.The ad used graffiti on the wall...
View ArticleChinese e-book website accused of 'spreading obscene information’ for...
An e-book website in China, which also carries gay fiction, has been ordered to remove some the sections of its site because it has been deemed as ‘spreading obscene information’.The Jinjiang...
View ArticleCreative Works EMEA: featuring Innocean, Nord DDB, VMLY&R and more
Welcome to The Drum's Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa.Make sure to vote for your favourite campaign by clicking...
View ArticleDentsu Aegis closes Amplifi in Australia and folds it into its media agencies
Dentsu Aegis Network is closing Amplifi, its media innovation and investment division, in Australia as it continues to restructure across Asia Pacific.In response to The Drum’s queries, a spokesperson...
View ArticleSports Illustrated sold to Authentic Brands Group for $110m
Sports Illustrated has welcomed a new owner following its $110m sale by Meredith Corporation to Authentic Brands Group, including its kids and swimsuit editions as well as its ‘sportsperson of the...
View ArticleIkea allows mobile shopping through revamped app
Ikea has redesigned its app to introduce mobile shopping as it targets shoppers reluctant to trek to its network of out-of-town stores. A key component to converting online browsers to shoppers is the...
View ArticleWhat are the opportunities in virtual reality and augmented reality for...
Augmented reality (AR) and virtual reality (VR) have moved from trendy tech topics and the experimental phase to real solutions for marketers at scale, as more and more brands and consumers embrace...
View ArticleFacebook keeps Irish data regulator busy with 11 ongoing investigations
Facebook has secured the unwanted accolade of having been subject to the most probes by Ireland’s data protection regulator.The social media giant, along with its Instagram and WhatsApp subsidiaries,...
View ArticleTVC Group appoints new group managing director
TVC Group has brought in Becky McKinlay as group MD, signalling an ambitious new phase in the agency’s growth.McKinlay, who will start at TVC on July 2nd, joins from WPP where she was team energy lead...
View ArticlePeople on the move including Vice Media, WWE, WPP, GroupM, and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.This week...
View ArticleBBC Sport ad accused of plagiarising Yomi Adegoke's & Elizabeth...
The BBC has found itself accused of plagiarism, with author and journalist Yomi Adegoke claiming the broadcaster has "ripped off" the title of her co-written book, Slay in Your Lane, for use in its...
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It not her, it's you NatWest
In a bold claim last week, all women were issued a sincere apology from the entire finance sector. It was hard to miss this partnership between Natwest and Stylist, as it featured heavily within the...
View ArticleUN calls time on hunger with TikTok dance challenge
The UN is stepping up the fight against world hunger by inviting young people to #danceforchange on TikTok to persuade global leaders to do more to invest in rural youth and agriculture.The United...
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Exterion Media upgrades TfL digital ad real estate with Ribbon and Gateway...
Exterion Media and Transport for London have rolled out hundreds of HD screens across five high-traffic tube stations as part of a network-wide digital out of home upgrade.Full-motion ‘Digital Ribbons’...
View ArticleHow to ace social commerce
Phones ey? They’re pretty useful. Back in the day, they were mainly used for ignoring your parents and downloading sweet polyphonic ringtones. But now, at the palm of your hand you can basically get...
View ArticleAldi reprises 'Like Brands' campaign with a nod to Love Island
Aldi has revived its iconic 'Like Brands' campaign with an apparent nod to Love Island as the hit ITV series begins. The budget retailer has never been afraid to showcase its low prices in comparison...
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