Zenzic, a government-sponsored facilitator for the research and development of connected and autonomous mobility (CAM) in the UK, has launched a rebranded website to champion the UK as a world-leading testing environment for 'self-driving vehicle' technology.
Uniting industry, government and academia, Zenzic champions the UK as a world-leading testing environment for CAM technologies. Having recently rebranded from Meridian Mobility, the organisation’s management team felt its existing website lacked the excitement and energy of the brand itself. Creative agency ifour designed, developed and launched the new site.
Nick O’Connor of Zenzic says: “Zenzic’s new brand has been sharply and elegantly implemented on a website that’s both interactive and informative, while remaining pleasingly simple. We don’t do ‘fluff’ at Zenzic. We think the final result reflects the brand’s passion and purpose, while achieving a sense of modernity and forward-thinking, not just for the sake of it, but as part of this brand’s continual development.”
Graeme Hall, creative director of ifour, adds: “We were briefed to do justice to the new branding with a fresh, exciting website that clearly explained a complex subject to a varied audience (and varying levels of industry knowledge) within a three-month window.
“We began with a discovery workshop, then worked closely with the Zenzic team to rewrite and populate the new site with content that shines a light on Zenzic’s role as enabler and facilitator. The key mission for this site is for it to be constantly evolving. The next phases of work will be to graduate the website from hub to workshop, allowing users to log in to view projects and whitepapers.”
Based in Tunbridge Wells, ifour works with clients including spend management technology leader, Fraedom, advanced performance floor specialist Harlequin and global gypsum-based manufacturers, Knauf.