E.ON in trouble for exaggerating its heritage by 53 years
E.On has been slapped with an ad ban from the Advertising Standards Authority (ASA) for exaggerating its heritage by 53 years. The ASA received one complaint for an E.On regional press ad that stated:...
View ArticleAfter investing in TV for the first time, Huel is going back to the drawing...
Huel is leaning on performance marketing and word-of-mouth following its experimental forays into TV and OOH at the end of 2018.Huel is a meal replacement product, available in powder, bar and drink...
View ArticlePersonalisation push restores the individual to prominence within media and...
The entertainment and media industry is increasingly turning to the power of personalisation to drive audiences as firms tailor their output to individual preference, shirking the mass market in favour...
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BBC preps public for Killing Eve return with ominously obsessive billboard...
The BBC has given advance warning to the public of the return of Killing Eve, its hit spy thriller, for a new season on Saturday.Killing Eve II is being supported by a darkly obsessive advertising...
View ArticleP&G brings in trans rights activist Paris Lees as Pantene ambassador
Pantene has turned to transgender rights campaigner and writer Paris Lees to serve as the new face of the hair care brand. The partnership with the Proctor & Gamble brand will see Lees push for...
View ArticleCase Study: Visualising the BMX Freestyle Park Championships
The Royal Dutch Cycling Federation (KNWU) approached Dutch design company CLEVER°FRANKE to create the first ever live data visualisation of their National BMX Freestyle Park Championships. In order to...
View Article'Nobody wants to deal with call centers anymore': why AirAsia...
AirAsia renamed its customer care team to customer happiness because it wanted to personalize the way it interacted with its customers.To do this, the low-cost carrier gathers feedback it gets off its...
View ArticleSell us the truth for a change – help Rankin create fake ads for The Drum
Ahead of a guest-edited issue of The Drum's print magazine set to be helmed by renowned photographer Rankin, we're inviting readers to create poster ads for fake brands.For the special issue, which...
View ArticleBusiness on move including Love Island, Boiler Room, Fifa, Nespresso, and more
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. This week includes Love Island, Boiler Room, Fifa,...
View ArticleWarnerMedia appoints Chris Spadaccini as CMO
WarnerMedia Entertainment has found itself a new chief marketing officer in the shape of Chris Spadaccini, a long-serving HBO stalwart who helped market the Sopranos and launch the HBO Now streaming...
View ArticleSizmek activity in the Amazon
Amazon has been moving steadily into the martech ecosystem in recent times, with its range of “Amazon Ready” tools to help brands manage campaigns in its own programmatic environment and measure the...
View ArticleMars expands SFA partnership to include women's and para teams
Mars Wrigley Confectionery has extended its Scottish Football Association (SFA) partnership to now include the include women’s and para-football teams.The deal will last until 2022 and is Mars' way of...
View ArticleHow can brands be culturally inclusive without looking tokenistic?
It’s no secret that social conversations are bringing inclusivity to the forefront. And with brands following suit, how can they ensure they’re getting with the times in a meaningful way?Don’t just...
View ArticleCreative Director’s Choice: Bill Starkey of Quench on Tide’s humble radio spots
Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference.This week,...
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Cost of global ad fraud could top $30bn, says new report from Cheq
Global ad fraud is predicted to cost an unprecedented $23bn this year and could reach $30bn including indirect economic and social costs, according to the report ‘The Economic Cost of Bad Actors on the...
View ArticleAgencies voice concerns that Instagram is killing organic reach
Scores of Instagram users and agencies recently took to the social network to voice concerns over a sudden dip in engagement on their posts. Speculation around an algorithm change was dispelled by an...
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CAM 'self-driving' technology champion launches rebranded website
Zenzic, a government-sponsored facilitator for the research and development of connected and autonomous mobility (CAM) in the UK, has launched a rebranded website to champion the UK as a world-leading...
View ArticleBudweiser invokes the spirit of Queen Elizabeth I to make English Lionesses roar
Budweiser has taken inspiration from history as it lends full-throated backing to the England Women’s Senior football team by drawing upon Queen Elizabeth I’s famous ‘Heart and Stomach of a King’...
View ArticleP&G crusade calls for the dictionary definition of ‘black’ to favour skin...
Procter & Gamble is on a crusade to rewrite the dictionary definition of ‘black’ to strip the word of negative connotations such as ‘dirty’ and ‘evil’ in favour of its relation to culture and skin...
View ArticleKaty Howell: How to lose a client in 10 days (and what to do when onboarding...
It’s a win! The gin or fizz or shots all flow. Much team spirit, backslapping and celebrating is done.Then in the cold light of day, with a hammer thumping in your head, you face reality: the work...
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