Trust is the foundation of any long-lasting relationship, yet it’s often undervalued in many client-marketer relationships. Failing to build trust undermines customer loyalty and can damage a company’s revenue, so marketers should really prioritise trust and work on ensuring that this is established.
Considering a clients’ online reputation is crucial for marketers. Knowing which channel to use and how to work social to their advantage, as well as understand the importance of a good review, will only help to build a brand’s vision.
Understanding the value of trust and implementing it into the business will inevitably convert sales, because an improved reputation helps with increasing revenue.
Consumer review website Trustpilot is hosting a webinar in partnership with The Drum, in which the relationship between client profits and trust will be explored, looking at the importance of building a client’s online brand.
By considering the power of reviews; looking at how they can build social influence, drive traffic and improve customer service, the webinar will ultimately demonstrate how reviews can increase conversions and bolster sales.
The event will take place on Wednesday, June 26th from 2pm-3pm BST. Register your interest for the webinar here.