Mars Petcare names Helen Warren-Piper as UK leader
Mars Petcare has confirmed the elevation of its former UK sales director Helen Warren-Piper to the post of general manager, a direct replacement for incumbent Deri Watkins who has been promoted to...
View ArticleForrester: 81% of consumers plan to purchase from a DTC brand
As the direct-to-consumer business model grows in popularity, it also grows in profitability. Traditional brands that don’t find ways to adapt the model to their business could see their market share...
View ArticleMastercard suspends Neymar ads while Nike expresses 'concern'...
Mastercard has paused an ad campaign featuring Brazil forward Neymar following an allegation the footballer raped a woman in a Paris hotel room.The footballer has denied the allegations, but Mastercard...
View ArticleNick Farnhill on what the creation of Publicis.Poke means for staff and clients
The creation of Publicis.Poke, which sees the merging of Publicis London, Poke and Arc, will offer clients access to a broader range of skill sets, claims Nick Farnhill, the chief executive of the...
View ArticleWhere is the love? Can brands still make an impact without 'likes'?
It’s pretty hard to picture social media without likes. Facebook’s thumbs-up is probably up there with the Golden Arches for recognition among millennials, and double tapping on Instagram is basically...
View ArticleWhy reviews can help with building client trust
Trust is the foundation of any long-lasting relationship, yet it’s often undervalued in many client-marketer relationships. Failing to build trust undermines customer loyalty and can damage a company’s...
View ArticleOrascom appoints Rooster to raise awareness of new destination resorts
Orascom Hotels Management, one of the world’s fastest growing hotel operators, has appointed Rooster PR to handle all consumer and trade PR, and raise awareness in the UK of the brand and its hotel and...
View ArticleMaurice Levy's Ycor claims to have 'outbid' Amazon for Sizmek
A French tech startup owned by Publicis chairman Maurice Levy has confirmed to The Drum it is trying to counter Amazon’s reported $30m bid for Sizmek.According to a press release issued this morning (7...
View ArticleWhy it’s time to embrace digital experience platforms (DXPs)
Today, with the relentless march towards digitisation, marketers are increasingly having to update and maintain a large number of digital channels. This includes corporate websites, social media...
View ArticleTaco Bell’s Nacho Fries warrant a film trailer and cheesy ballad from Darren...
Darren Criss has cemented his post-Glee and American Crime story fame with a starring role in Taco Bell’s ‘Chasing Gold,’ a film trailer and song professing love for Nacho Fries.The Nacho Fries, now on...
View ArticleClik here to view.
Ads we like: Adidas ambassador Danny MacAskill showcases his daring biking...
To celebrate his new partnership with Adidas Outdoor, Scotland's fearless cyclist Danny MacAskill has shot a film that showcases the talent that helped him become a smash hit on YouTube. For years...
View ArticleWPP sets up new client-agency team as Essence helps it land L’Oreal’s £106m...
L’Oreal’s £106m media business for the UK and Ireland is to stay with WPP in a newly formed ‘Beauty Tech Lab’, which will be staffed by both the client and agency.A review of the business kicked off...
View ArticleVerizon partners with PFLAG to help unite families as part of its Pride efforts
Verizon is partnering with PFLAG, the nation’s largest organization uniting families and allies with people who are LGBTQ, for a campaign that shows stories of real families that have been torn apart...
View Article10 questions with… Arnold Ma, chief executive of Qumin
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks...
View ArticleYour type: brand design in the modern age
As brands go global, extending their reach into new markets, it’s vital that they maintain consistency of design in each new territory. Best practice around ensuring brand consistency is still a...
View ArticlePaul Rudd and Michael Peña don space suits in intergalactic Pepsi Max spot
Pepsi Max has released a cinema-worthy ad starring Hollywood favourites Paul Rudd and Michael Peña as astronauts who demonstrate the great lengths they’ll go for a sip of the drink. As the two space...
View ArticleMore data, more innovation, more tech: the rising B2B costs
Many CMOs tell me that they expect their marketing to get cheaper. The logic is that online advertising is cheaper, programmatic ads are cheaper, building websites is cheaper, many digital platforms...
View ArticlePeople on the move including Etsy, Uber, Seat, Channel 4, and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.This week...
View ArticleAd Council Alzheimer’s and Father’s Day campaigns remind us of the things we...
With the advent of June comes two campaigns from the Ad Council that aim to start conversations: one centered on Alzheimer’s and other brain disorders; the other on fatherhood involvement — in time for...
View ArticleJet Express provides logistical support for suicide campaign
To tackle suicide rates in Dudley, Dudley Metropolitan Borough Council (DMBC) has launched a local suicide awareness campaign with logistical support from Jet Express.Hoping to reduce rates in Dudley...
View Article