Owen Wilson has been making a commercial name for himself in Europe. First, he waxed poetic for Sofology, and now he’s butchering the French language in new spots for Mondelez International’s Oreo peanut butter cookie.
In two of the new spots, Wilson sits on a tranquil French park bench, touting the peanut butter Oreo after saying, in a very American accent, his name and the cookie. In one, he stops a passing jogger and asks him how to say peanut butter. After some awkward exchanges, Wilson ends up saying in French that “this is the Oreo sorry I don’t understand flavour".
A second spot sees him sat on the same park bench, this time being coached by a French man with a walkie-talkie hiding behind a tree. In the same manner, Wilson blurts out everything the man says, even when he is not talking to Wilson, to comic effect.
Other ads find Wilson behind the scenes shooting Oreo commercials, showing off what he thinks is his great grasp of the French language; it isn’t, but Wilson, showing off his deliberately naïve chops, is gold.
The ads, created by Buzzman, are designed to promote the cookie brand in France and Belgium as part of the new Oreo platform.
See the spots by clicking the Creative Works box below.
Buzzman: Oreo 'Do You Speak Oreo'
Owen Wilson is butchering the French language in new spots for Mondelez International’s Oreo peanut butter cookie.
In two new spots, Wilson is on a tranquil French park bench, touting the peanut butter Oreo after saying, in a very American accent, his name and the cookie. In one, he stops a passing jogger and asks him how to say peanut butter. After some awkward exchanges, Wilson ends up saying in French that “this is the Oreo sorry I don’t understand flavor.”
A second spot he is on the same park bench, being coached by a French man with a walkie-talkie hiding behind a tree. In the same manner, Wilson blurts out everything the man says, even though he is not talking to Wilson, to comic effect.
Mondelez International France
Marketing Director Elisabeth Bloch
Marketing Manager Matthieu Guignard
Account Manager Nicolas Hénault
Project Manager Anne-Laure Lemoussu
Buzzman
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Patrice Lucet & Philippe Boucheron
Art Director Julie Greffier
Copywriter Bastien Bouchard
Account Director Maïté Orcasberro
Head of Account Thomas Crouzet
Account Executive Marie Hénaff
Strategic Planner Fanny Camus-Tournier
Strategic Planner Edouard N’Diaye
Head of Social Media Julien Scaglione
Social Media Manager Lucas Cirillo
Head of PR & Communication Amélie Juillet
PR & Communication Assistants Suzanne Langlais & Victoire Fouquet-Lapar
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production Géraldine Bourguignat & Assya Mediouni
Motion Designer Théo Berdrin
Production Iconoclast
Sound Production Schmooze
Director Adrien Armanet
Producer Nathalie La Caer
