Alibaba new retail expansion continues with plans to launch 30 Hema stores in...
Alibaba plans to open 30 Hema supermarkets in Beijing this year as the ecommerce giant continues to expand its “new retail” strategy.The expansion will bring Beijing’s total stores to 35 in a bid to...
View ArticleThe Drum Digerati Asia Pacific 2018: who are the most influential individuals...
The Drum is bringing its annual ‘who’s who’ of the digital advertising industry to Asia Pacific, The Drum Digerati Asia Pacific, and we need your help in highlighting the exceptional few.With the Asia...
View ArticleG-Eazy ends partnership with H&M over 'racist' imagery issue
Rapper G-Eazy has joined The Weeknd in cutting ties with clothing brand H&M following the publication of a ‘racist’ image of a child.He wrote on his social media accounts: "Over the past months I...
View ArticleInMobi acquires AerServ for $90m to bolster programmatic ambitions and US...
InMobi, a company historically known as a mobile ad network, has announced the purchase of AerServ for a $90m fee in the hope that the newly combined offering will prove a lucrative proposition to...
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Ad of the Day: Owen Wilson butchers French language in spots for Oreo Peanut...
Owen Wilson has been making a commercial name for himself in Europe. First, he waxed poetic for Sofology, and now he’s butchering the French language in new spots for Mondelez International’s Oreo...
View ArticleMarketing to over 55s: Turning silver into gold with a meaningful approach to...
Brand marketing’s obsession with millennials over the past few years looks likely to transfer onto generation Z or centennials (as they’re otherwise known) in the year ahead.However, while strategies...
View ArticleThe Sun pre-tax loses drop from £63m to £24m in 2017
News UK-owned tabloid The Sun slashed its pre-tax loses in 2017 to £24m amid a print slump and legacy bills from the phone hacking scandal.The Guardian reports that the UK’s most read tabloid spent...
View ArticleDiet Coke hopes a sleek rebrand and some new flavours can reignite sluggish...
The Coca-Cola Company is looking to solidify the future of Diet Coke in North America with a new colourful rebrand that brings with it a handful of premium fruity flavors.Over the last few years, sales...
View ArticleThe positive effects of collaboration in brand integration
What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment,...
View ArticleUS Creative Work of the Week: State Farm reminds people not to forget to give...
People give plenty during the holiday season, and that includes to those most in need. But often when the holidays fade into memories, so do those who still need our help. That's the concept behind a...
View ArticleAd of the Day: Toyota Aygo hosts its own drag race to launch Go Your Own Way...
Toyota has embraced drag culture to pin its new Aygo as the ultimate car of self expression.The 'Go Your Own Way' campaign brings aboard UK drag artists Liquorice Black, Stella Meltdown, Le Fil and...
View ArticleUnruly names Paul Gubbins as it's UK programmatic lead
Unruly, the News International-owned video ad tech company, has hired Paul Gubbins as its programmatic lead in the UK.Gubbins, who has worked at publishers including The Telegraph and Thomson Reuters...
View ArticleIndependent Influence: Zambezi’s ‘Craft Services’ holiday auction spreads joy...
Welcome to Independent Influence, a series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we're featuring Zambezi’s annual 'Craft...
View ArticleVolvo’s branded music video turns a break-up drive into flipbook animated...
Volvo has teamed up with content production agency Great Guns to release a branded music video, which follows Israeli actress Yuval Scharf as she drives through her surreal, animated imagination away...
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Cindy Crawford returns as the face of Pepsi in brand’s Super Bowl spot
Pepsi has made a lot of noise at the Super Bowl over the years, from Cindy Crawford’s iconic 1992 spot and the 1995 ‘Inner Tube’ spot, to the soft drink brand’s ongoing sponsorship of the big game’s...
View ArticlePereira & O’Dell promotes Rob Lambrechts to CCO
Pereira & O’Dell has elevated co-executive creative director Rob Lambrechts to the role of chief creative officer.He replaces PJ Pereira, who will now step into the role of creative chairman....
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Nokia’s first campaign for its digital health products introduced by TBD
After recently becoming the global agency for Nokia’s digital health products, San Francisco-based TBD and Nokia have revealed their first integrated brand campaign, 'Know Yourself,' that showcases the...
View ArticleVox Creative and PepsiCo tackle cooking competitions with NFL stars in...
PepsiCo has launched a digital miniseries, leveraging its NFL sponsorship in a celebrity cookoff on Vox Media’s SB Nation and Eater sites. Former NFL stars Greg Jennings, Nick Mangold and Rashad...
View ArticleThe top tweets of 2017: @AgencyQuotes
As the agency world still seems to be shaking off the cobwebs from a well-deserved break, it’s likely time to get back to the business of helping brands reach the highest of heights with stellar...
View ArticleWalmart shutters dozens of Sam’s Club stores without notice
Walmart is shutting down 63 of its Sam’s Club stores across the US, with plans to convert a handful of them into e-commerce fulfillment centers and permanently close the remainder.Some stores have...
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