Twitter shares increased by 5% after Facebook announced that it will demote business, brand and media posts in news feed shake up.
According to CNBC, Twitter stands to gain from Facebook's decision when it comes to selling advertising, with traffic for media companies dependent on Facebook as a distribution platform, set to diminish. Meanwhile, Facebook shares fell as much as 4% after the announcement.
Wall Street analysts polled by Thomson Reuters expect that Twitter sales fell 5.3% last year to $2.4bn. However, analysts are of the opinion that its sales will rise 6.4% in 2018 to $2.55 bn.
This doesn't come as a surprise for Facebook as Zuckerberg expected the move to have a negative impact on engagement and time spent logged in but believes that a temporary hit is worth it to enhance the wellbeing of members.
Clik here to view.
