Meat and Livestock Australia marketer discusses its satirical musical ad to...
Meat and Livestock Australia (MLA) has launched Lamb Side Story, a satirical musical ad which marks the latest instalment in the brand’s ongoing We Love Our Lamb campaign.The ad is a spoof of West Side...
View ArticleGlobal bike-share platform Ofo locks down Catch New York as agency of record
Catch New York was selected by Beijing-based Ofo for global branding responsibilities and to introduce the bike-sharing company to an American audience.The agency was tasked with handling the...
View ArticleRox spends time with Yard to produce long-form content on luxury watchmaking
In the final months of 2017, luxury jeweller and watch specialist Rox worked with longstanding agency partner Yard to create ‘Art of Luxury Watchmaking’ – a comprehensive piece of interactive,...
View ArticleAsics runs with Inamoto & Co as innovation agency partner
Performance apparel brand Asics has selected the Rei Inamoto-helmed agency as its innovation partner, tasking it with creating breakthrough work in the brand's transition to fitness-as-a-service.The...
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5 cool things from CES: Robotic dogs, Wi-Charge, Intel's drone show,...
CES is coming to a close for another year over in Las Vegas, and while it has thrown up controversy, not least in it's lack of female keynote speakers, and not to mention a show that involved robotic...
View ArticleSmashbox is going all in for its first chatbot
While some brands have retreated from chatbots, Estee Lauder-owned cosmetics giant Smashbox has launched its first Messenger bot in what it believes will mark a significant shift in how it connects...
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Looking back at six winning digital sport activations in 2017
When it comes to intense rivalries and storybook moments, the sports industry always seems to deliver year after year with iconic images that become permanently etched in history. As we turn the page...
View ArticleMcCann Worldgroup's Dhane Scotti promoted to global executive business...
McCann Worldgroup has announced the promotion of Dhane Scotti to the role of global executive business leader for Coca-Cola, elevating him from his previous title of executive vice president-global...
View ArticleAndrew Christou is out as chief creative officer at Publicis Seattle
Andrew Christou has departed as chief creative officer at Publicis Seattle. According to Adweek, Christou was terminated after more than seven years at the agency, though, according to Publicis, in a...
View ArticleThe best thing from this year's CES is a $15 foam cube
I've been a CES tour guide for the last few years, watching time-lapse trends where 3D printing went from corner novelty to a huge exhibit and Smart Cities moved from notion to pervasive presence.This...
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TV Ad Spend Weekly: Don't be afraid, it's just tax season ads...
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands...
View ArticleBeware of shiny objects: CES boasts innovations that lack mass appeal
“Whoa” is the first word that you noticed in this year’s CES promos and on attendee badges.And, if you are similar to me, it’s the first word that you utter across all show floors and exhibit halls in...
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Twitter’s share price jumps after Facebook's news feed shake up
Twitter shares increased by 5% after Facebook announced that it will demote business, brand and media posts in news feed shake up.According to CNBC, Twitter stands to gain from Facebook's decision when...
View ArticleSamsung faces lawsuit via Paris courts over misleading advertisements
Samsung Faces a lawsuit by a Paris court over misleading advertising related to alleged child labour and violations of workers’ fundamental rightsThe lawsuit has been filed by two NGO's - Sherpa and...
View ArticleNetflix beats Tinder to be top earning non-game mobile app of 2017
Netflix was the world's top earning non-game mobile app in 2017, according to SensorTower’s new year-end report, with Tinder finishing second.Netflix saw gross subscriber revenue of approximately $510m...
View ArticleNetflix and Amazon sue Dragon Box over online piracy
Netflix and Amazon have joined forces with Hollywood studios to sue the set top box maker Dragon Box, that carries the Kodi streaming app, in their latest bid to combat online piracy.Kodi software,...
View ArticleSheryl Sandberg and Jack Dorsey won’t seek re-election to Walt Disney board
Disney has announced that Facebook chief operating officer Sheryl Sandberg and Twitter chief executive Jack Dorsey will not seek re-election to Walt Disney board because of growing conflicts of...
View ArticleGoogle steps up efforts to assuage advertisers by vetting premium content
Google’s charm offensive to bring advertisers back on side has stepped up a gear with confirmation that the company will begin vetting premium YouTube content.This follows a wave of concern over...
View ArticleViacom & CBS not an active merger, according to reports
Despite CBS and Viacom's vice chair Shari Redstone's interest in combining Viacom and CBS, there is no active merger discussion currently taking place, according to Reuters.Multiple insiders have told...
View ArticlePakistani transgender model Neeli Rana fights transphobia in #ChangetheClap...
Asia Pacific Transgender Network has worked with Pakistani model, activist and UN representative Kami Sid, social worker Neeli Rana, motivational speaker Mani AQ and a professional model and...
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